The Importance of Email Newsletters
JUNE 28, 2012
Despite the rise of social media, email topped the list with 86.3% Many blog owners make the mistake of trying to invent a newsletter from scratch. Just like you are the expert in crafting the content of you articles and you wouldn’t trust somebody else to do it for you, you should trust in an expert to create your email newsletter. Create Newsletters Efficiently.
25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
APRIL 8, 2013
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter. 25 Newsletter Content Ideas.
How to Make Email Newsletters Better
JANUARY 21, 2013
This is the screenshot of my email newsletters signup form at my blog. Today I wanted to share what I have learned on how to make email newsletters better. Here is a full list of email platforms highlighting their best features and who uses them. From that list I wanted to highlight Mad Mimi. MarketingProfs gives some great tips for e-newsletter success. Takeaway.
Why You Need to Build Your Email List Organically
Convince & Convert
NOVEMBER 23, 2015
One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Forgetting the importance of organic lists can harm you more than you think. If you want to be effective with your email marketing, then make sure to focus on organically building your list. Get our Definitive email newsletter.
55 Fresh Ideas for Your Christmas Newsletter
DECEMBER 14, 2014
And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient. What’s more helpful than a beautifully-curated list of recommendations for shopping? Image source.
Social Media: The New Company Newsletter? [Infographic]
PWB Marketing Blog
MAY 14, 2012
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Is social media the new “company newsletter”? One might argue that it was the launch of desktop publishing in the 1980′s that made delivery of company newsletters easier.
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
Your email list is the core and infrastructure of your business. Obviously for email marketing to be effective, you’ve got to possess a list, right? You must grow your list organically and you must do it by offering value, that’s it. List building starts with the sign-up process: You need to get people to subscribe. How much more? Twitter: 140 million tweets per day.
Newsletter Marketing or Blogging?
Small Business Mavericks
JANUARY 27, 2014
Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling. Your blog can also be used to invite e-mail subscribers to your list. Then, you use your e-mail newsletter to drive traffic to your important landing pages and close more sales. You should have a blog and a newsletter.
Lawyers: Client Names In Pitches…To List or Not To List?
APRIL 24, 2015
When I was in-house as a law firm marketing director, we had a service provider list us in their marketing materials, which wasn’t good as we weren’t happy with their services. We had to politely ask them to remove us from the list…awkward, right? Thanks for the opportunity to work together, We’d love to list you as a representative client for the xyz work we did together.
Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader
SEPTEMBER 6, 2013
If you just look to the left of this blog post, you will see a whole list of inspiring people, blogs and podcasts that will make you a smarter marketer. There are a myriad of amazing newsletters that I follow and read religiously that help fire the synapses of creativity that have nothing to do with marketing at all. Here are some of the best (non-marketing) e-newsletters to make you a better marketer: The Atlantic Cities. I am half wanting to not even mention Brain Pickings on this list. This weekly e-newsletter is bursting at the seams with inspiration.
Blog check list for getting noticed
MAY 7, 2013
Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience. Click here to start to receive my newsletter. Some tried and true tactics are include and some new ideas too. Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic. Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands. Blog Etiquette.
AHA Likes Facebook Ads for List Marketing
JULY 5, 2016
Sachin had mentioned that the company was leveraging Facebook ads, but mostly as an email-list-building tactic. RK: Why has Facebook proved itself effective for building an email list? What we try to do is capture the AHA lifestyle, and people subscribe to our newsletter to stay in touch with our curated offerings that over time we can convert into customers.
PB138: Challenge: Create a List Post
AUGUST 2, 2016
Challenge: Create a List Post. Today’s Challenge: Write a List Post. Write and publish a List post. Head to the FB group (search for ProBlogger Challenge Group on FB) and look for the update I’ve done there were I call you to share your list posts. Take a few minutes to check out, like, comment on and share other people’s lists. A Simple List Post.
Do I really need a business blog and a newsletter?
NOVEMBER 1, 2012
I’m often asked why it’s important to have a blog and a newsletter. (by by newsletter, I’m talking about regularly emailing subscribers who have opted in to hear from you by email because you send them amazingly, useful and interesting stuff that they LOVE). So it’s time for an online marketing 101… Newsletters and blogs are great for. Their inbox.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Find and save recipes, photos, infographics, comics, wish-list items, style inspiration and other ideas to try. 10) Listly. A simple tool to create, share, curate, and collaborate on lists. Sample review: “If you want to build a list that can easily be updated and voted on by your community use List.ly.” — RazorSocial. Expert interview roundups (example: iDigic ).
5 Holiday Campaign Tips to Keep You Off the Naughty List
Convince & Convert
DECEMBER 11, 2015
Get our Definitive email newsletter. Image via BigStockPhoto.com. The business holiday card: a time-honored tradition dating back to hand-written letters, a well-organized file-o-fax, and the fruit basket, season’s greetings have long served to remind customers just how much their various vendors care. These days, however, tidings of joy are often an afterthought. Make It Personal.
10 Metrics to Track Your Newsletter Content Success
AUGUST 5, 2013
Email newsletter marketing definitely isn’t dead. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. List Growth Rate. Bounce Rate. Delivery Rate.
7 Simple Ideas for Mailing List Opt-Ins
MAY 25, 2016
Truly, this is a marketing technique that should not be taken lightly – if you haven’t set up a mailing list, now’s the time. Bear in mind, however, that an opt-in campaign must be more than a simple newsletter or a glorified advertisement in your subscribers’ mailboxes. To take advantage of this, tease them with tidbits you’ll include only in your mailing list.
Ramp Up Your Mailing Lists
Small Business Mavericks
DECEMBER 31, 2011
It’s been mentioned a couple of times, but mailing lists are one of the most important marketing tools you will have. It’s important to keep mailing lists up to date with current postal addresses and email addresses. You may only use this list to send out newsletters or flyers every once in a while. Think about ramping up your mailing list by adding new customers to the list and using it for more than a newsletter. Whatever your business is, use that business for all kinds of ideas you can use in a mailing list.
8 Do’s and Don’ts When Emailing a Company Newsletter
AUGUST 12, 2013
Minimize the backlash and make the most of your email list by following these basic do’s and don’ts of email etiquette. Do Get Permission to Send Your Company Newsletter. I/we send out a monthly email newsletter full of [industry tips, recipes, deals, etc.], Would you mind if I sent you our upcoming newsletter? So how do you make your email newsletters more personal?
Building Trust: A Relationship is Not a Newsletter Opt-In
Techipedia: Tamar Weinberg
DECEMBER 8, 2009
In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. I did not realize that people were scraping LinkedIn lists.
How to Use Quizzes and Facebook to Build Your List… Fast
MAY 31, 2015
If you’ve spent even a small about of time in the blogging world, you’ll be aware of the power of building an email list. Email is still one of the cheapest and effective forms of online marketing so as a blogger it should be high on your priority list. But how do we build a list quickly if we aren’t getting a whole lot of traffic to our blog? style personality test. General
Email Lists: Make them a Priority in 2015 with These Tips
JANUARY 4, 2015
We’re re-running this post today so you can nail your email list right from the start 2015. There are many ways, but I want to discuss with you a vitally important one: your email list. Think of your email newsletter as a bite-size sample of your blog. Email Lists: Make them a Priority in 2015 with These Tips. You won’t regret it! Right? Well, not anymore.
Why Your Blog Needs a Mailing List
JULY 14, 2010
For many bloggers, myself included, the thought of a mailing list is the furthest thing from their mind when starting out blogging. And many others think of mailing lists as only something you need if you are going to be selling your own products or affiliate products to your subscribers. Reasons to Create a Mailing List. Alert your list when something is awry. Theme.
The Data Is Watching You
FEBRUARY 17, 2017
The theory is quite simple: most brands care about the main transaction (did someone buy from them), but they spend little-to-no time analyzing and nurturing the micro-transactions (someone watched a YouTube video, signed up to a newsletter, liked your brand on Facebook , etc.). So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). newsletter. Just how much data and analytics does a brand need? We can track everything online. with proper attribution).
Brand Characters, Invigorating Email Newsletters, and Other Content News
AUGUST 2, 2013
It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web. From a trending case study on visual content marketing on Facebook, to brilliant analysis of the latest industry study, this list has everything you need to recharge your marketing batteries in the final stretch before your weekend.
If Your Email Newsletter Isn’t Generating Cash, You’re Doing Something Wrong
APRIL 29, 2012
The most important tool available to a blogger is his email subscriber list. But a list by itself won’t sell your products. You must grow your list and make the most of it. Here’s how: Grow your list. Obviously, the bigger the list, the more potential customers are getting your message. Make them want to open your newsletter. Here’s how to do it: Make every newsletter count. Remember how I said to put valuable information in your newsletters? In your newsletter, you might write about five common foods that burn fat.
Why Your Newsletter Incentive is Repelling People
MARCH 16, 2011
We’ve seen recently how you can help pay the rent using your email list , so making sure that as many people as possible sign up is critical to increase your earning potential. Some kind of free report, or ebook or other gift that is a tempting reward for a visitor to transform into a newsletter subscriber. That means they can become more familiar with your expertise, and are likely to remember and recommend your site because of the instant value they received in your newsletter incentive! Why Your Newsletter Incentive is Repelling People. Sounds great.
3 Must-Subscribe Online Newsletters
SEPTEMBER 25, 2012
Here is a list of 3 must-subscribe online newsletters to improve the quality of your email inbox. Started on December 11, 1998, SciTech Daily is a newsletter that focuses on providing engaging articles in science and technology. Their newsletter is released every Monday and it highlights the top 10 most wanted opportunities. SciTech Daily. Escape The City. Photojojo.
E-Mail Marketing – The Money’s Still In The List
Small Business Mavericks
MAY 15, 2012
What’s often hidden in these statistics is how a business comes by their e-mail marketing list. Search marketing and social media marketing both play a big role in helping businesses build their e-mail lists. Potential customers have to find your site somehow, they don’t just magically appear in an e-mail list. You then need to sell them on the idea of signing up for a regular newsletter. Your newsletter (or marketing material), then needs to be designed to engage readers and to bring them back to your website (or shopfront) to spend their money.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
For example, there were reports that Facebook recently let some publishers test having newsletter sign up options in Instant Articles. One such channel is an email list. Most smart publishers already offer sponsors an opportunity to advertise to their email list, so this presents an opportunity to further improve the value of other ad real estates. Not necessarily.
Why You Should Tweak Your E-mail Marketing Strategy
Small Business Mavericks
DECEMBER 29, 2015
Today, I’m going to talk about three: Your list is outdated. Maybe It’s Time to Update Your E-mail List. When is the last time you took a look–a really hard look–at your e-mail marketing list? If someone hasn’t read your e-mail newsletter in a year, chances are, they’re not going to start now. Set your own criteria, but scrub your list and unsubcribe any outdated e-mail addresses. E-mail Marketing for Small Business content marketing e-mail list e-mail marketing engagement subject linesLose your dead weight.
How to Choose the Right Social Media Platform to Connect With Customers
JULY 14, 2011
This can be on your website, in your e-mail signature, newsletters etc. If still thinking that you could use some more advice on getting social, we have earlier written about a list of rules to remember when engaging in social media. And please, let us know if you have anything to add on the list. Having set up a social business channel, this should not be forgotten.
88 Marketers You Need to Follow on Twitter
Convince & Convert
DECEMBER 31, 2015
I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. So, I created a custom list using LittleBird and peered into the big data crystal ball. (A As mentioned, there are 88 influencers in “Jay Today Shoutouts” list I created. Learn more here.).
Ottawa’s Twitter top 20 for 2012
DECEMBER 30, 2012
Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. The list is published through Listly which means a significant difference from past lists. With Listly, we add a human element to composing the list because readers can vote the people lest up or down the list. Related articles.
Don’t do this! (If you want more customers that LOVE everything you do)
MARCH 28, 2014
Email newsletters: They have a shady past, a bad rep and are easy to get wrong. And, your list of loyal subscribers is YOURS. Then there’s the incessant wrestling with nagging doubts about list size and how important it is to spend hours writing an email when only 10 people will see it. (10 Never ever, ever add anyone to your email list without their permission. sniff*.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Our overall list building strategy was going well at the start of 2014. Here are the results as we’re on track to double our list from 13k to 26k within the next twelve months. Call to action in newsletter. Now you can grow your email list without annoying your readers. Talk about list building best practice! Asking for people’s email address is list-building 101.
Boost Your Blog #2: Start an Email Newsletter
AUGUST 30, 2011
Start an email newsletter. The reality is that by starting an email list early on (and using it smartly), you’ll accelerate both the driving of traffic to your blog and the monetization of it. Do you have an active email newsletter for your blog? Boost Your Blog #2: Start an Email Newsletter. Continuing our discussion of things you could be doing right now to boost your blog , today’s tip is: 2. This is another tactic that I know many bloggers are convinced of. Originally at: Blog Tips at ProBlogger. Blog Promotion
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? I’ve taken Chris’s exact list, but have segmented it into the five objectives. Couple your email newsletter content with additional website content on a blog for improved commenting. Cheers search engine optimisation sol This is a very comprehensive list. Adam Coburn whoops link: http:/grader.rhinoseo.com Adam Coburn This is a great list. Gently.
The Case For and Against Popup Opt-In Forms
AUGUST 11, 2010
There have been several plugins built for WordPress, and designs by email marketing services available to manually install a popup form to greet visitors to your website asking them to subscribe to a newsletter or mailing list. To increase the percentage of visitors who opt-in to my newsletter. Are they going to get a weekly newsletter? The Survey. The Case for Popups.