The Importance of Email Newsletters


Despite the rise of social media, email topped the list with 86.3% Many blog owners make the mistake of trying to invent a newsletter from scratch. Create Newsletters Efficiently.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter.

Trending Sources

How to Make Email Newsletters Better


This is the screenshot of my email newsletters signup form at my blog. Today I wanted to share what I have learned on how to make email newsletters better. Here is a full list of email platforms highlighting their best features and who uses them.

Why You Need to Build Your Email List Organically

Convince & Convert

One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Forgetting the importance of organic lists can harm you more than you think. Organic Lists Give You Better Delivery and Open Rates.

List 56

6 Tips on Creating Compelling Newsletter Titles

Writtent Blog

A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once: creates interest. Or if you’re learning how to write a newsletter , a powerful newsletter name can determine its success. How will your newsletter fulfill that need?

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Is social media the new “company newsletter”?

22 Simple Tips to Grow Your Email List Organically


Your email list is the core and infrastructure of your business. Obviously for email marketing to be effective, you’ve got to possess a list, right? You must grow your list organically and you must do it by offering value, that’s it.

List 86

Newsletter Marketing or Blogging?

Small Business Mavericks

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling. Your blog can also be used to invite e-mail subscribers to your list. You should have a blog and a newsletter.

Lawyers: Client Names In Pitches…To List or Not To List?

Myrland Marketing

When I was in-house as a law firm marketing director, we had a service provider list us in their marketing materials, which wasn’t good as we weren’t happy with their services. We had to politely ask them to remove us from the list…awkward, right?

List 50

Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader

Twist Image

If you just look to the left of this blog post, you will see a whole list of inspiring people, blogs and podcasts that will make you a smarter marketer. There are a myriad of amazing newsletters that I follow and read religiously that help fire the synapses of creativity that have nothing to do with marketing at all. Here are some of the best (non-marketing) e-newsletters to make you a better marketer: The Atlantic Cities. e newsletter. newsletter.

Blog check list for getting noticed

Sherrilynne Starkie

Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience. Click here to start to receive my newsletter. Some tried and true tactics are include and some new ideas too. Enjoy!

List 46

Entrepreneurs: List Building Strategies

Jon Loomer

But the dirty little secret is that list building is my most important revenue source, and it’s not that close. Not only is Facebook critical to my traffic-driving engine, but it’s also central to my list-building efforts. My List. My List Drives Traffic.

AHA Likes Facebook Ads for List Marketing

SocialTimes Facebook

Sachin had mentioned that the company was leveraging Facebook ads, but mostly as an email-list-building tactic. RK: Why has Facebook proved itself effective for building an email list? RK: What other best practices can you share around building email lists?

5 Steps to Creating a Productive Blogging To Do List


I have always been a to do list writer, but I haven’t always used a to do list productively. See if any of the following sound familiar, you: Write things on your to do list after you have done them, just so you can cross them off. Create a weekly master list.

Do I really need a business blog and a newsletter?

Absolute PA

I’m often asked why it’s important to have a blog and a newsletter. (by by newsletter, I’m talking about regularly emailing subscribers who have opted in to hear from you by email because you send them amazingly, useful and interesting stuff that they LOVE).

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Get our Definitive email newsletter. Image via

10 Metrics to Track Your Newsletter Content Success

Writtent Blog

Email newsletter marketing definitely isn’t dead. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. This means that regularly “scrubbing your list” for invalid contacts, using a tool like XVerify is critical.

The 21 Best Content Curation Tools

Webbiquity SMM

Find and save recipes, photos, infographics, comics, wish-list items, style inspiration and other ideas to try. 10) Listly. A simple tool to create, share, curate, and collaborate on lists.

4 Ways to Use Social Media to Light a Fire Under Your List Building Strategy


Building a profitable e-mail list requires more than just adding a newsletter signup form to your website. Attracting and retaining an email list that ultimately turns into customers means finding creative ways to get in front of them and continually providing value. The good news is that social media can help light a fire under your list building strategy and maximise the results of your e-mail marketing campaign. This is a guest contribution from Megan Totka.

eBook 18

Ramp Up Your Mailing Lists

Small Business Mavericks

It’s been mentioned a couple of times, but mailing lists are one of the most important marketing tools you will have. It’s important to keep mailing lists up to date with current postal addresses and email addresses. You may only use this list to send out newsletters or flyers every once in a while. Think about ramping up your mailing list by adding new customers to the list and using it for more than a newsletter.

Tools 16

8 Do’s and Don’ts When Emailing a Company Newsletter

Writtent Blog

Minimize the backlash and make the most of your email list by following these basic do’s and don’ts of email etiquette. Do Get Permission to Send Your Company Newsletter. I/we send out a monthly email newsletter full of [industry tips, recipes, deals, etc.],

PB138: Challenge: Create a List Post


Challenge: Create a List Post. Today’s Challenge: Write a List Post. Write and publish a List post. Head to the FB group (search for ProBlogger Challenge Group on FB) and look for the update I’ve done there were I call you to share your list posts. A Simple List Post.

Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I did not realize that people were scraping LinkedIn lists. We have a 2000 relationship built opt-out list. How do we move to an opt-in or double opt-in list?

Sites 17

Why Your Blog Needs a Mailing List


For many bloggers, myself included, the thought of a mailing list is the furthest thing from their mind when starting out blogging. And many others think of mailing lists as only something you need if you are going to be selling your own products or affiliate products to your subscribers.

7 Simple Ideas for Mailing List Opt-Ins


Truly, this is a marketing technique that should not be taken lightly – if you haven’t set up a mailing list, now’s the time. Bear in mind, however, that an opt-in campaign must be more than a simple newsletter or a glorified advertisement in your subscribers’ mailboxes.

Brand Characters, Invigorating Email Newsletters, and Other Content News

Writtent Blog

It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web. 11 Ways to Breathe Life into Your Email Newsletter. Email newsletter content is a pretty tricky subject.

How to Use Quizzes and Facebook to Build Your List… Fast


If you’ve spent even a small about of time in the blogging world, you’ll be aware of the power of building an email list. Email is still one of the cheapest and effective forms of online marketing so as a blogger it should be high on your priority list.

3 Must-Subscribe Online Newsletters


Here is a list of 3 must-subscribe online newsletters to improve the quality of your email inbox. Started on December 11, 1998, SciTech Daily is a newsletter that focuses on providing engaging articles in science and technology.

The Data Is Watching You

Twist Image

The theory is quite simple: most brands care about the main transaction (did someone buy from them), but they spend little-to-no time analyzing and nurturing the micro-transactions (someone watched a YouTube video, signed up to a newsletter, liked your brand on Facebook , etc.). So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). newsletter.

E-Mail Marketing – The Money’s Still In The List

Small Business Mavericks

What’s often hidden in these statistics is how a business comes by their e-mail marketing list. Search marketing and social media marketing both play a big role in helping businesses build their e-mail lists. Potential customers have to find your site somehow, they don’t just magically appear in an e-mail list. You then need to sell them on the idea of signing up for a regular newsletter.

Email Lists: Make them a Priority in 2015 with These Tips


We’re re-running this post today so you can nail your email list right from the start 2015. There are many ways, but I want to discuss with you a vitally important one: your email list. Think of your email newsletter as a bite-size sample of your blog.

RSS 27

Why You Should Tweak Your E-mail Marketing Strategy

Small Business Mavericks

Today, I’m going to talk about three: Your list is outdated. Maybe It’s Time to Update Your E-mail List. When is the last time you took a look–a really hard look–at your e-mail marketing list? If someone hasn’t read your e-mail newsletter in a year, chances are, they’re not going to start now. Set your own criteria, but scrub your list and unsubcribe any outdated e-mail addresses.

How to Choose the Right Social Media Platform to Connect With Customers


This can be on your website, in your e-mail signature, newsletters etc. If still thinking that you could use some more advice on getting social, we have earlier written about a list of rules to remember when engaging in social media.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

For example, there were reports that Facebook recently let some publishers test having newsletter sign up options in Instant Articles. One such channel is an email list.

If Your Email Newsletter Isn’t Generating Cash, You’re Doing Something Wrong


The most important tool available to a blogger is his email subscriber list. But a list by itself won’t sell your products. You must grow your list and make the most of it. Here’s how: Grow your list. Obviously, the bigger the list, the more potential customers are getting your message. Make them want to open your newsletter. Here’s how to do it: Make every newsletter count. Go turn your newsletter into cash!

Why Your Newsletter Incentive is Repelling People


We’ve seen recently how you can help pay the rent using your email list , so making sure that as many people as possible sign up is critical to increase your earning potential. Some kind of free report, or ebook or other gift that is a tempting reward for a visitor to transform into a newsletter subscriber. Why Your Newsletter Incentive is Repelling People. This guest post is by Amy of

88 Marketers You Need to Follow on Twitter

Convince & Convert

I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. So, I created a custom list using LittleBird and peered into the big data crystal ball. (A

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. The list is published through Listly which means a significant difference from past lists. View more lists from Sherrilynne Starkie.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Our overall list building strategy was going well at the start of 2014. Here are the results as we’re on track to double our list from 13k to 26k within the next twelve months. Call to action in newsletter. Now you can grow your email list without annoying your readers.

Don’t do this! (If you want more customers that LOVE everything you do)

Absolute PA

Email newsletters: They have a shady past, a bad rep and are easy to get wrong. And, your list of loyal subscribers is YOURS. Usually I do it for research but I can count on one hand the list of regular email updates I look forward to receiving.

Tips 28