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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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5 Tips to Improve Your Instagram Stories Reach (According to Instagram!)

Later

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories.

Instagram 122
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

Their title is usually Social Media Manager, Digital Manager, or Marketing Manager. Since their role encompasses so much, they seek strategic support from their internal marketing team, but those teams are also stretched thin, so the appropriate support is hard to come by. Therefore, content production is one of the largest challenges.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). So, for my next trick, I’m going to see if using Hootsuite’s recommended time to publish feature for your Instagram posts improves engagement, as opposed to posting at any old time I feel like it. One likely explanation? Let’s goooo!

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Another 37 per cent are on Instagram and of these, 61 per cent use it daily. Magazine reading time down 77.5

Marketing 199