article thumbnail

How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer?

article thumbnail

5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

Instagram 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok.

article thumbnail

Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

article thumbnail

5 genius social commerce examples you can learn from

Sprout Social

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Twitter Shop Module: Also launched in 2021, the Twitter Shop Module allows select brands to showcase products at the top of Twitter business profiles. MeUndies on Instagram. Best Buy on Twitter.

Examples 115
article thumbnail

Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Instead focus on topically related links, and come up a mix of modules to be used in various locations that add value to users.