Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 130

Engagement Brands Review Influencer 130

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

Social Media Management 92

Social Media Management Social Media Survey Data 92

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here.

Social Media 40

Social Media Social Media Management Project Marketing 40

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool.

Advertising 112

Advertising Social Media List Statistics 112

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. Do they Tweet links to industry news?

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. STEP 3 : Add your mentions and those of your competitors to get the total industry mentions. How to track it: STEP 1 : Create a CSAT survey on social media. Net Promoter Score (NPS).

Metrics 112

Metrics Social Media CPM CPC 112

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. In every industry, there are existing conversations going on.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Razor Social

MARCH 30, 2016

You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Another type of alert is when your competitor changes something on their profile on any of the social networks. Benchmark your brand against industry peers. Talkwalker [Alerts are Free]. Coverage in 187 languages.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

NOVEMBER 25, 2019

At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Ninety-two percent of them said social media has helped them gain new clients. The average asset gain for financial advisors using social media was $1.4 Get key industry insights.

Social Media 144

Social Media Insurance Tips HootSuite 144

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

Social Media Management 100

Social Media Management Social Media Tools Tweetdeck 100

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Management tool analytics. There is a wide variety of social media management providers that provide analytics as part of their solution. View conversations, which can be filtered by social network.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

MARCH 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

B2B 121

B2B Software Social Media Survey 121

Sprout Social

NOVEMBER 14, 2023

In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. AI poses a threat to authentic marketing Social teams are no strangers to AI—and the fears around it.

Authentication 115

Authentication Tips Marketing UGC 115

Hootsuite

JULY 8, 2020

But understanding who’s already buying from you can help you understand who’s most likely to be interested in your social channels. If you’re not already, now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. Search streams.

Template 145

Template Templates Social Media How To 145

agora pulse

OCTOBER 13, 2020

Social network videos can cover any topic, so, depending on your industry, you’re able to create lots of relevant, informative videos for your audience. Interviews and Q&A videos for social media are excellent video formats for engaging with your audience while delivering informative video content. Promotional.

Types 165

Types Video Social Media Management Remix 165

Hootsuite

MAY 27, 2020

It’s also critical if you want to turn social media followers into customers for your business. Typical job title or industry. Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media. Decide which networks to use.

Template 145

Template Templates Social Media Strategy 145

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Providers, agencies, and brands need to create engaging social content.

Social Media 145

Social Media How To Exercises Guidelines 145

Hootsuite

JULY 15, 2019

This app’s content is tailored for brands, with specific templates available for more than 20 industries. You can post to your Facebook page or multiple social networks at once. Facebook page apps for surveys and promotion. Consider using these Facebook apps for your next surveys, polls, or promotions. Livestream.

HootSuite 111

HootSuite Facebook Template Templates 111

Hootsuite

MAY 17, 2021

Simply, it shows how relevant your brand is within your industry. You can use a social listening tool like Hootsuite to measure your own and your competitors’ mentions during a specific timeframe. Here’s how to calculate social share of voice: Social media engagement KPIs. Customer satisfaction score (CSat).

Social Media 145

Social Media HootSuite Metrics CPC 145

Sprout Social

APRIL 26, 2023

Social media tools: Using Facebook and Twitter is free. But if you’re using a tool like Sprout Social or other social media management software, you need to add those costs in. You can figure out the specific ROI for each social network by segmenting your earnings and costs per social channel.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

FEBRUARY 24, 2021

Common social media questions. If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels.

Questions 141

Questions Social Media HootSuite Marketing 141

SocMed Sean

JUNE 14, 2012

In a survey of 1,100 owners of small businesses, conducted by market research company Ad-ology , the respondents listed the ability to generate leads, to keep up with developments within their industry, and to monitor the online conversation about their business, as the greatest benefits of social networking.

Social Media 274

Social Media Construction Sites Campaign 274

Hootsuite

DECEMBER 10, 2019

We also spoke to dozens of industry specialists. This gave us multiple perspectives on the social trends that matter most in the year ahead. The CMO Survey. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

SEPTEMBER 29, 2020

Make sure to consider all your social audiences in your objectives. It’s no surprise that the Altimeter survey found customers and a brand’s community to be the main audiences for social media. You need to understand your full investment in social media to determine whether you’re getting a good return.

ROI 145

ROI Social Media Tools HootSuite 145

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. As many as 70% of job-seekers use social media to find openings. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MARCH 27, 2017

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. Sprout Social. Schedule posts and updates across social networks, from multiple accounts.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Hootsuite

SEPTEMBER 24, 2019

Establish your brand as an industry leader? In our post on the best caption length for every social network, we recommend the following Instagram caption lengths: Organic posts: 138–150 characters. Did you know that the best time to post on Instagram varies based on your industry? Get new leads? Make sales? Get Started.

Instagram 112

Instagram Tips Marketing Hashtag 112

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Putting a solid social media content plan in place can help you build that trust. For me, that’s Post Planner and Sprout Social.

Template 131

Template Templates Social Media Strategy 131