Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Privacy Policies Issues 89

Myrland Marketing

AUGUST 8, 2017

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content.

Publishing 97

Publishing Content Syndication LinkedIn 97

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Marketers should not throw in the towel for Facebook marketing. It's not time to give up.

Feed 164

Feed Feedly News Tips 164

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. You can view the recording below: Who is Using TikTok?

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Webinar presentation. An impressive example of how to use YouTube to support omnichannel marketing efforts. Webinar presentation.

YouTube 130

YouTube Video Authentication Education 130

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video 130

Video Social Media Wireless Marketing 130

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Always conduct a quality check after exporting by watching the video in full after upload.

Conversation 89

Conversation Video Tips Embedding 89

Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Buffer Social

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. But, you might not know that businesses can publish posts on these profiles. Only 500 seats available. Save your seat here. What is it?

Organization 96

Organization Google Real Estate Review 96

Myrland Marketing

AUGUST 8, 2017

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content.

Publishing 40

Publishing Content Syndication LinkedIn 40

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. . Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Eventful 334

Eventful How To Energy Training 334

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Waxing UnLyrical

JUNE 5, 2018

In March, my friend and colleague Heidi Sullivan stepped in to host the chat. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. A few important rules to follow for affiliate marketing: Always disclose your links.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Jon Loomer

OCTOBER 7, 2020

The concept is simple: Add users to an audience based on their engagement level with one or multiple Facebook videos that you published. Host a Facebook Live webinar or tutorial on a certain topic, mentioning your product. Let’s discuss… How Video Engagement Custom Audiences Work. 10 seconds or more. 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Twist Image

NOVEMBER 14, 2013

On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! firepole marketing. marketing in the round. utilitarianism marketing. firepole marketing.

How To 90

How To Hosting Data Activities 90

Jon Loomer

OCTOBER 30, 2015

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. So here is an overview of the 44 tools that make this business go… Here are 44 marketing tools covering Facebook, website, CRM and more that make one business go… Click To Tweet.

Tools 114

Tools Facebook Marketing Tweetdeck 114

Keyhole.co

SEPTEMBER 20, 2023

True to its vision of making “products designed with your real beauty routine in mind,” Glossier publishes user-generated content on Instagram and YouTube and upholds realistic beauty standards through its online presence. Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market?

Reputation 59

Reputation Brands Construction How To 59

agora pulse

AUGUST 31, 2017

Social Media Examiner has recently turned their popular news videocast ‘ The Social Media Marketing Talk Show ‘ into an audio podcast. I publish a weekly vlog on Facebook, YouTube and my blog. Zimmerman promoting a webinar. Here’s one Krishna De made for a recent event I hosted. Tool: Audacity.

Video 155

Video Content Film Instagram 155

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Host a giveaway Free stuff: You like it, I like it, everybody likes it. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn.

Engagement 110

Engagement UGC Facebook HootSuite 110

Socialmedia.biz

SEPTEMBER 28, 2016

But savvy marketers need to remember that social media isn’t where the interaction ends. Publish a Newsletter and Promote It With Social Posts. Publishing a newsletter is a great way to cross-pollinate the two most desirable types of audiences—email subscribers and social media followers. Host an AMA.

Engagement 60

Engagement Social Media Curation Newsletter 60

Jon Loomer

OCTOBER 7, 2020

The concept is simple: Add users to an audience based on their engagement level with one or multiple Facebook videos that you published. Host a Facebook Live webinar or tutorial on a certain topic, mentioning your product. Let’s discuss… How Video Engagement Custom Audiences Work. 10 seconds or more. 25% or more.

Engagement 148

Engagement Video Facebook How To 148

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Jon Loomer

APRIL 12, 2017

If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. The response to Instant Articles from publishers has been mixed, to put it kindly. By creating Instant Articles, the publisher is handing over control. How to Create Call-to-Action Units.

Facebook 167

Facebook How To Newsletter Mobile 167

Twist Image

JUNE 9, 2011

What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the world to see and hear. The hard thing for Marketers to wrap their heads (and hands) around is that last sentence. It's marketing material thinly veiled as a voice, opinion or an idea. publishing.

B2B 103

B2B Social Graph Publishing Widget 103

Jon Loomer

MARCH 23, 2017

Use Case: Promoting a Webinar. So when promoting a webinar, for example, I’ll focus only on those people who visit my website most frequently. I also host a near-monthly free webinar called Keys to Success. One of the primary focuses of that webinar is the Facebook pixel.

Facebook 156

Facebook Training Video URL 156

ProBlogger

JULY 6, 2022

You started a blog for your business because you recognized the importance of content marketing. Leverage this powerful marketing tactic by weaving customer testimonials into your content. Use Your Blog as a Platform to Host Deals. It allows you to gather people’s email addresses, who you can market and sell to in the future.

How To 43

How To Widget Newsletter Hosting 43

ProBlogger

JULY 6, 2022

You started a blog for your business because you recognized the importance of content marketing. Leverage this powerful marketing tactic by weaving customer testimonials into your content. Use Your Blog as a Platform to Host Deals. It allows you to gather people’s email addresses, who you can market and sell to in the future.

How To 43

How To Widget Newsletter Hosting 43

Hootsuite

APRIL 1, 2020

But, don’t just release a product reel or host a static tutorial. Will there be one host or more? Read our complete guide to YouTube marketing. two options – Zoom webinar and YouTube Live. We're hosting a YouTube LIVE on human space flight for those who are currently off school! And draw a crowd.

YouTube 145

YouTube Engagement How To Class 145

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. For several hours, we discussed marketing strategy and my experience. No joke: I was floored. I love Amy.

Review 167

Review Domain Name Training Course 167