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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? Some even made memes.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

TikTok is for sharing fun, meme-related videos. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Dance challenges are popular on TikTok, with over one billion views for the hashtag #DanceChallenge alone. Piggyback off an existing hashtag.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Spot competitor campaigns as they launch.

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What Marketers Need to Know About TikTok

Ignite Social Media

A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. This may be one reason why, in a March 2019 survey by Digiday , U.S.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. The #RIPeanut hashtag was used more than a million times on Twitter. whirlpoolusa. Goodbye, Mr. Peanut.

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How to use social media in sports to keep fans engaged

Sprout Social

Providing fans with a team or game-specific hashtag to publish to. As noted in our #BrandsGetReal survey, companies shouldn’t shy away from taking a stand on social and political issues. Embracing memes and humorous content. Meanwhile, major team accounts aren’t afraid to jump on the meme bandwagon.

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The pros and cons of social media

Sprout Social

From stories of triumph to funny social media memes , social has the power to spark a smile. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And there are plenty of “pros” to celebrate. Social media can bring joy.