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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

TikTok is for sharing fun, meme-related videos. Hashtag challenges. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Piggyback off an existing hashtag.

UGC 139
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Find opportunities for authentic engagement.

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The pros and cons of social media

Sprout Social

From stories of triumph to funny social media memes , social has the power to spark a smile. Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media can bring joy.

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How to use social media in sports to keep fans engaged

Sprout Social

Highlighting team-related community events and news. Providing fans with a team or game-specific hashtag to publish to. As noted in our #BrandsGetReal survey, companies shouldn’t shy away from taking a stand on social and political issues. Embracing memes and humorous content. Showing support for social causes.

Sports 134
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Brand experience: Why it matters and how to build one that works

Sprout Social

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”.

Brands 111
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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

How do you learn from your community to help guide your marketing and product development strategy? Our community is very vocal about what they desire from us. We actively seek their feedback and test interest in future projects through story polls, surveys, and asking questions. If they call they’re met with a welcoming voice.

Company 89
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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years. Social media isn’t all memes and arguing politics. It’s also a community where people develop deep, life-long connections with one another. Build communities. The results were extraordinary.

Education 111