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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 92
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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131
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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Narrow down the most used hashtags for your brand and industry. Run customer surveys and benchmark them against your social listening data.

Sentiment 142
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 126
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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

These tools even allow you to continually search through hashtags to monitor for any issues, such as an unsatisfied employee or consumer. Homing in on Hashtags. Should you create profiles for recruiting on Twitter, Facebook, or Instagram, you will need to learn the art of the hashtag. Targeting Top Performers.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads. Develop a Hashtag Strategy. Now take that a step further.