The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. Memes included.

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Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Yesterday, I posted a challenge in the Social PR Posse group : to come up with your OWN quick meme and share it in the group. Once again, here it is: all you have to do is come up with your own take on a popular meme.

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Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%

Audiense

Utilising one of the most prominent vehicles of social media data , hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. However Twitter still provided 40% of the hashtags, and gave us the best organic results.

Social Media Glossary: 100+ Terms and Definitions for Online Success [Infographic]

Social Media Today

Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

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#HashThis

Social Media Marketing

If you're even remotely familiar with Twitter, you know what a hashtag is. Hashtags can be a very helpful way of discovering content that you wouldn't normally see. to host a Twitter chat on October 24, with the hashtag #sherlock_pbs. Tags: meme fun Twitter

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Create memes. You can count on Netflix for great memes. Create some topical and funny memes for your brand or reuse a relevant one.

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5 Reasons Snackable Content is (Still) Awesome

Visually SM

This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand.

When It Comes To Social Media, We’re Linking About You

Firebelly

The Beginner’s Guide to the Hashtag. The hashtag is no longer a social media phenomenon used just in the Twitterverse. Using GIFs, memes,and text, Buzzfeed explains how venture capitalist firms court startups they believe are the next big thing in social media.

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5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Use custom hashtags for dedicated campaigns. Custom hashtags are a great way to make your content more discoverable, while also creating a strong call to action around a campaign. Additionally, custom hashtags also serve the purpose of SEO.

Everything Marketers Need to Know About TikTok

Likeable

Challenges are the norm, usually grouped together with a hashtag. Memes : TikTok even has its own meme videos that simply catch on. First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok?

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Six Links Worthy Of Your Attention #30

Twist Image

The science of the hashtag - Twitter Media. "The other week a meme exploded on Twitter around the hashtag #LessAmbitiousMovies (for the record, I thought my contribution of A Clockwork Beige was pristine). It begs the question: what makes a hashtag go viral? hashtag. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Use custom hashtags for dedicated campaigns. Custom hashtags are a great way to make your content more discoverable, while also creating a strong call to action around a campaign. Additionally, custom hashtags also serve the purpose of SEO.

How Nonprofit Pros Use Twitter

SocialFish

Master hashtags. Tweets with hashtags usually get more engagement. Monitor your key hashtags to help you find new people and engage in relevant conversations. And hashtags aren’t just for Twitter – think event signage, emails, advertisements. – Kerri Karvetski .

Essential viral marketing tools

Socialmedia.biz

Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. hot will help you find the day’s most widely used hashtags (yes, hashtags go viral, too).

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Instagram marketing: how to establish an effective strategy

Sprout Social

Specifically, your hashtags and bio. The process of creating a hashtag doesn’t have to be daunting. For example, most hashtags are either a brand name or slight variations on a brand name. Hashtags serve as a sort of call-to-action to encourage customer photos and stories.

9 Ways to Increase Instagram Engagement in 2019

Later

Instagram engagement is no longer just likes and comments, it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more. You can also use Later’s Saved Captions feature to keep track of your frequently used hashtags and captions!

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. Hashtags. Glossier used hashtags sparingly in the time period analyzed.

Last month on social: Pop culture, piggybacking, and…pee?

Unmetric

The month ended on a comical note, with the hashtag #Pray_For_Neasamani trending first in India and then worldwide. Noticing meme accounts blowing up with this hashtag, brands were quick to piggyback on this trend. Keep an eye on the hashtag—you just might find inspiration for your next tweet there! Social media was abuzz last month with a lot of drama.

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Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

Know Your Hashtags. Every industry has its specific hashtags which are used to gain attention and generate a buzz around your tweet. Here are some of the top Mom hashtags on Twitter: #Parenting.

7 Types of Questions to Post on Instagram

agora pulse

There’s a reason that inspirational memes and quotes float around on a daily basis. This is a fun format to share a joke, or humorous meme– just make sure that you really know your audience and don’t cross a line. Don’t Forget the Hashtags!

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5 Reasons Snackable Content is (Still) Awesome

Visually SM

This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand.

What Kind Of Content Do Buyers Love [Infographic]

Social Selling Masters

Memes. Memes are a popular way to express humor through the art of parody. Memes with GIF content usually go viral on social media quickly, so don’t be afraid to use humor to your advantage. Employ hashtags effectively.

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4 Social Media Tactics That Are Going Away Like the Landline

Convince & Convert

You don’t want to give off the vibe that you’re someone who is looking to spam them or clutter their newsfeed with memes and quizzes. Hashtag Stuffing on Twitter. You want to use hashtags that will place your content in front of real people with an actual interest in your topic.

How to promote your Instagram: 13 ways that actually work

Sprout Social

Memes. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. Experiment with branded and industry hashtags. And no, we’re not just talking about hashtags.

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

The extension has a variety of functions – it provides images and GIFs to match your tweet or post, analyzes the hashtags you use, shows you a list of popular hashtags, color codes them to show which ones are the best and even suggests related hashtags.

Foursquare - HBO Tie-Up is Brilliant

Social Media Marketing

Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes. #GameofCones is coming.

Instagram Year in Review: Top Trends from 2018

Later

What about the most popular hashtags of 2018? As we’ve said before , using ultra-popular hashtags isn’t always the best strategy for getting more engagement on your posts and stories. But in 2018, it was the app’s other branded hashtag, #VSCOcam , that took first place!

Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

We know memes and gifs are cool. Hashtags aren’t enough. It’s not about whether to use a hashtag or what hashtag to use: it’s about making it clear to an average consumer that there’s a relationship they might not otherwise be aware of. Guest Post by Kerry O’Shea Gorgone.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. This style of marketing encourages fan pages and real time hashtag conversations with influencers.

Carol’s Daughter #BornAndMade And Bud Light’s #CheerForEqualPay

Audiense

For every share of the hashtag #CheersForEqualPay on social media, Bud Light is going to donate $1 to Catalyst, a charity that promotes equal pay in the workplace. Cricket Wireless Makes The Unexpected John Cena Meme Real. Follow the hashtag and know their story!

10 Social Media Predictions for 2019

agora pulse

UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. The campaign got over 3,000 uses of the hashtag in under a year and 14,000 visitors to their website.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Article derives their UGC by curing content from social media through the #ourArticle hashtag on Instagram. The app was a success with fashionistas and meme pages, as it was reminiscent of the“Steal her look” meme.

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Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Use trending memes and hashtags. The suggestion of trending memes surprises me a bit since Facebook at one time punished memes in the news feed.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

Another way to curate user-generated content is to create a branded hashtag for a story that you want to tell. TOMS does this with its annual One Day #WithoutShoes campaign , and in 2016, this hashtag campaign generated 27,435 Instagram posts from its customers. Spread your own hashtag.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. But you want to be mindful of not overusing hashtags.

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Social Media Chat Tuesday, July 21st

Adam Cohen

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion).

6 Creative Social Media Tactics to Produce Better Content

Sprout Social

Showcase Your Personality With Images, GIFs & Memes. Memes. If you do stick to static media, sometimes a well-timed meme can help your content resonate with viewers. A meme is an image, video or phrase that sometimes has a hidden meaning about a popular culture reference.

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The complete guide to social media and the beauty industry

Sprout Social

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. Be sure to TAG us in your favorite memes, gorgeous!

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Buffer Social

So genres of content can be things like memes, fitness posts, quotes, pets, etc. Hailley : One great thing to note is that if you’re working hard on creating great hashtags, that is a part of the algorithm for the Explore pages so more people will find your content that way.