The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with your brand. Memes included. Memes are … Relatable.

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Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Yesterday, I posted a challenge in the Social PR Posse group : to come up with your OWN quick meme and share it in the group. Once again, here it is: all you have to do is come up with your own take on a popular meme. Don’t forget to include the #liftoff hashtag with your post, otherwise it doesn’t count. Twitter Facebook Google+ LinkedIn Bring Your Own Meme to the #LiftOff Book Giveaway.

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Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram. LinkedIn is now encouraging people and pages to use hashtags in their content so that they can increase the visibility of that content in the news feed.

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. Ever since its early implementation, a hashtag has been made popular because of the event or idea it was associated with. When to Use a Branded Hashtag. Hashtag Best Practices.

The 2020 Instagram Hashtag Guide—How to Use Them and Get Results


Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., Hashtags are clickable. Why use Instagram hashtags? Top instagram hashtags.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Remember to include your event hashtag on any giveaway post alongside other relevant hashtags to further increase exposure. Guest post by Rosemary McKee.

Social Media Glossary: 100+ Terms and Definitions for Online Success [Infographic]

Social Media Today

Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list


Social Media Marketing

If you're even remotely familiar with Twitter, you know what a hashtag is. Political: #tcot, #iranelection Memes: #waystoaskforsex, #omgfacts Events: #SxSW, #bwe10 Campaigns: #fiestamovement Temporal: #musicmonday, #marketermonday (also #MM) Twitter-specific: #followfriday (aka #FF) If you're ever in doubt about the definition of a certain hashtag as it flits by your screen, simply pay a visit to (as in "What the Hashtag?").

[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%


Utilising one of the most prominent vehicles of social media data , hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. “For us, the Hashtag For Life campaign is not simply an idea, but rather a strategy of how to use social networks to achieve an objective. The first can be a simple meme or GIF, but the second goes much further and is needed to achieve more ambitious goals, such as ours.”

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

Six Links Worthy Of Your Attention #30

Twist Image

The science of the hashtag - Twitter Media. "The other week a meme exploded on Twitter around the hashtag #LessAmbitiousMovies (for the record, I thought my contribution of A Clockwork Beige was pristine). It begs the question: what makes a hashtag go viral? hashtag. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. When you add the right hashtags to your posts , you can reach a much larger audience and connect with new fans. In regards to hashtags, be sure to follow Instagram best practices. Plan to use at least 15 and up to 30 hashtags per post. Use a mix of popular, niche, and branded hashtags to optimize reach and engagement.

How to Master Real-Time Content


So, plan ahead, but recognize that you never really know what’s coming next—so be ready to react quickly to current events, memes, and the like. Similarly, it makes sense for food brands to post about the Instagram egg , but it may seem forced if a software company tried to leverage that meme for content. meme is believed to have started when a Twitter user posted a photo of a cafeteria with each table labeled as a different group of Justin Bieber songs.

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13 of the Most Common Instagram Mistakes Marketers Must Avoid


Using too many hashtags. Hashtags are a great way for Instagram users to find your content. You can use up to 30 hashtags, but the most common number of hashtags you’ll see on Instagram is between one and three per post. Mistakes happen.

8 Popular Instagram Trends of 2020 (So Far!)


Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular. But for a long time, they were reserved for meme accounts — accounts on Instagram that exist for the sole purpose of creating and sharing memes like @fuckjerry , @ladbible , and @mytherapistsays. Memes are meant to be relatable, relevant, and highly-shareable so they’re perfect for increasing engagement and even driving product interest.

9 Tips for Writing Engaging Social Media Captions

agora pulse

To create brand awareness, your caption should include something representative of your brand like a tagline or hashtag. They hook you in with a 1 st Advent Giveaway and then tell you the rules and competition terms followed by the hashtags. Get those hashtags right.

Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

Remember to use hashtags like #photocontest so your initiative is searchable. Between challenges, trending hashtags and the latest meme, there’s a big opportunity to grab some limelight and show off your brand’s personality.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

TikTok is for sharing fun, meme-related videos. (It’s Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Dance challenges are popular on TikTok, with over one billion views for the hashtag #DanceChallenge alone. The video is just one of many on the platform under the hashtag #YouOwnIt. . Want to create a TikTok marketing hashtag challenge for your brand?

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. These partners participated in the denim transformation challenge by posting a native meme from TikTok. By now, you’ve probably heard of the emerging social media site, TikTok.

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7 Steps to Jump-Start Your B2B Instagram Presence


Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags. This means, if you want your audience to find your posts, you should use appropriate hashtags. . You can also search hashtags to understand what your ideal audience is talking about and then provide them with that content in your posts. Create content, memes and quotes your employees will want to share to their Instagram accounts.

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How to own the social media game in 4 simple steps!


Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business. It can be anything from a single hashtag on Twitter, from a discussion about your product on a random online forum.

Instagram Gets Reel(s) About Going After TikTok

agora pulse

Users who participate in a specific hashtag challenge create their own variations on videos with the same song or audio. The end result is the platform-wide creation of video memes and creative marketing content. . Users can create fun, short video versions of their favorite online jokes or memes by tapping Reels’s extensive music catalog. . Use relevant hashtags that your audience is searching for. Look out, TikTok. Instagram Reels is ready to one-up you.

Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right


Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. For example, if a brand came out today with a “Keep Calm and Carry On” meme post, many followers would be confused by the post due to its irrelevance. Make Sure You Understand the Meme’s Full Context. In order to avoid posting a potentially controversial post, make sure that you understand the full context of the meme and trend.

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Your Guide to TikTok Marketing and How to Use It for Business

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. Create Around Trending Hashtags.

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Tiktok’s influencer culture: What makes it stand out and how can you join in

Sprout Social

If you want to take discovery a step further, TikTok has a dedicated Discovery page with all the trending hashtags and branded content popular that week. It notices the trends and pushes popular hashtags, sometimes branded hashtags, on its Discover page.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares. Perhaps it’s a meme. Use hashtags to spread the word.

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Essential viral marketing tools

Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. million likes, it has a pretty good pulse on subjects that are top of mind to the digital generation, and while it hasn’t been updated since June 30, you can find similar meme pages throughout Facebook and elsewhere. hot will help you find the day’s most widely used hashtags (yes, hashtags go viral, too).

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What brands are missing by sleeping on TikTok

Sprout Social

Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. Sounds may be the primary filter within the app, but hashtags are still a powerful tool in a brand’s TikTok arsenal. Many savvy brands have picked up on meme culture and run with it.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)


For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage. They created a simple, clear campaign hashtag.

Everything Marketers Need to Know About TikTok


Challenges are the norm, usually grouped together with a hashtag. Memes : TikTok even has its own meme videos that simply catch on. First there was Vine, then, and now TikTok. Vine was shut down in early 2017, and merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok?

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9 Ideas for Creative TikTok Videos that Will Engage Your Followers


Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. A number of companies have used branded hashtag challenges to great effect, but the reigning champion is Chipotle.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. And if you used that hashtag in your social posts, it’ll mark your content, so other users on the platform can discover your posts on the specific topic. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. Hashtag.

Twitter Categorizes #WhiteLivesMatter As K-Pop Trend As Fans Flood It With Gifs, Memes

Forbes Social Media

The hashtag takeover came on the heels of Trump’s smaller-than-expected turnout for his Saturday campaign rally, partially attributed to the fanbase. Business /business Business /business Hollywood & Entertainment /hollywood-entertainment Media /media Innovation /innovation Social Media /social-media Leadership /leadership Diversity & Inclusion /diversity-inclusion Breaking breaking-news business

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10 Reasons Celebrities Are Better at Instagram Than Brands


Her New Year resolutions post checks several items off our Instagram caption checklist , including tasteful hashtag use and a friendly call-to-action. They know how to use a meme. Memes will never not be popular on the Internet. At their best, memes are funny, shareable, topical, and tend to have broad appeal. When it comes to memes, celebrities have the added advantage of being in the meme, or being meme-adjacent. Let’s be real.

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5 Tips To Grow Your Instagram Account Fast

Twenty4 Social

Use Hashtags. Hashtags make a big difference on Instagram, so make sure you use them often and use them well. A MEME FROM YOUR INDUSTRY. 5 Tips To Grow Your Instagram Account Fast.

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

Your brand is not just your colors, tag line, digital business card, fancy graphics, logo or a sweet looking set of memes and animated video. Your brand is the hashtags you use and the people you tag in your posts.

Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

Know Your Hashtags. Every industry has its specific hashtags which are used to gain attention and generate a buzz around your tweet. As a girl more accustomed to social media marketing hashtags I can tell you that it’s important to research Mom hashtags if you want to market in this field. Here are some of the top Mom hashtags on Twitter: #Parenting. It’s important not to be sexist in your marketing — note the Dad hashtags above.

How to create a must-see social content strategy with trendspotting

Sprout Social

For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. Set up social listening for industry keywords and hashtags.

Last month on social: Pop culture, piggybacking, and…pee?


The month ended on a comical note, with the hashtag #Pray_For_Neasamani trending first in India and then worldwide. Noticing meme accounts blowing up with this hashtag, brands were quick to piggyback on this trend. Keep an eye on the hashtag—you just might find inspiration for your next tweet there! Social media was abuzz last month with a lot of drama.

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