Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. Something amazing is happening.

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Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness. Let’s talk!

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Sprout Social

JANUARY 3, 2017

Simply follow the hashtag every Wednesday from 2—3 p.m. CST to engage with Team Sprout and our broader Sprout Community. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 4, 2017: Maintaining a Social Media CRM.

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Upcoming Social CRM Tourism Travel 63

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Want to share custom performance reports with your leadership team? You can filter social posts by parameters like account, keyword, hashtags, and location. But it doesn’t have to be so hard. Hootsuite can help.

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Curation Social Media Management Tools Social Media 80

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle.

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Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The hashtag #tubegirl is edging ever closer to two billion views. Find out how at one of our upcoming Social Media Strategies Summits. But few have captured the zeitgeist quite like Greta Gerwig’s Barbie. billion views.

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Social Media Meme Fashion Trends 239

Hootsuite

NOVEMBER 5, 2021

Time-Saving Workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care.

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Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Creating a social communication plan for your upcoming IPO. Request social team feedback.

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Strategy How To Hashtag Team 115

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. Whatever the reason for our pumpkin obsession, pumpkins are a great way to market to your audience this fall. washingtonpost.

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agora pulse

SEPTEMBER 30, 2020

Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). Or are you one of those who think Twitter is just for fun and clutter and it is a waste of marketing budgets? Check out these tips to decide what to tweet.

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Social Media Management Social Media Tips Content 187

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. We used our article, about what your social team will look like in 2028, to generate each of these posts. Avoid all caps.

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Social Media Template Templates Skills 126

Sprout Social

SEPTEMBER 8, 2021

Give your Space a name that’s relevant to the upcoming conversation. Or create a hashtag as a name for the Space as a way to keep the conversation going after the event has ended. Or you could collect followers’ questions using the hashtag before the event and answer those questions live during a Space. We have questions.

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Sprout Social

NOVEMBER 28, 2022

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Besides taking customers along on the photography journey, this Story highlights upcoming products in a non-promotional way—chef’s kiss. Introduce your team. Work with your design team to create unique-to-you Story templates.

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Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. While a template can’t account for specificities, it can still provide a solid foundation that grounds your immediate team, other departments or agency partners in your campaign goals and inspiration.

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Template Templates Campaign Social Media 128

agora pulse

MAY 16, 2016

It all depends on your company’s marketing strategy. However, if you’re leading the team, it’s important to understand this marketing puzzle. Marketing pros are always striving to build bigger and better brands. It’s how your team engages with fans. Interested in trying out hashtag monitoring with Agorapulse?

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UGC Social Media Content Hashtag 110

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though? See how that works?

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Social Media Engagement Strategy Hashtag 132

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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ROI Influencer Marketing Campaign 52

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. By selecting your post in the Content tab or the Planner tab.

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HootSuite Features URL Template 140

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. Decide on the engagement metrics that matter most to your teams, such as comments or engaged users. Then use your analysis to inform your own hashtag usage.

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Report Data Social Media Content 121

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition? Hello Fresh.

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Examples Strategy Marketing Discount 110

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

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Brands Meme Hashtag Campaign 114

Koka Sexton

OCTOBER 13, 2015

I’m happy to announce that I will be speaking at the upcoming Sales Hacker event In San Francisco. Sales Stack is the premier sales technology conference that bundles practical industry knowledge with an expo showcasing the best sales tools, platforms, and services in the market. Event hashtag: #SalesStack15. gid=6932016.

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Team Upcoming Eventful LinkedIn 40

Ignite Social Media

FEBRUARY 9, 2021

The first hour was comprised of prerecorded content such as Top NFL TikToks, tailgate recipes hosted by well-known TikTokers, Who Do You Think Will Win Interviews, and Mic’d Up clips from the featured teams. 10 other brands stepped up on TikTok and promoted branded hashtag challenges for the big day. Brands Banking on TikTok.

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Trends Social Media Health Care Eventful 85

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. Too many posts can come off as spammy to your audience, and the need to create can quickly burn out your social team. So much truth to this! marketingtwitter [link].

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Social Media Metrics Data Team 143

Sprout Social

JUNE 13, 2022

But the rise of another platform puts new pressures on social media professionals; according to the Sprout Social Index™ , bandwidth is one of the top challenges for social media teams this year. Add captions, TikTok hashtags , mentions, choose a cover image, run a copyright check and pick your settings.

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Tips How To Publishing Social Media Management 92

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 114

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. The hashtag campaign “Opt Outside” has been a hit. .

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Social Media SMS UGC Marketing 67

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Plus, more social trends that Team Audiense have been catching up on this week. bXfj0bXoyO.

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Campaign Social Media Sports Mobile 110

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

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Social Media Marketing Curata Influencer 110

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

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Social Media Marketing Study Activities 133

Pixlee

AUGUST 17, 2020

Knowing your audience means knowing the diverse backgrounds and experiences they have to offer, which you can represent through resharing posts from members of your brand community or creating a question sticker or hashtag on Instagram to encourage your customers to share their personal experiences with your product, for example.

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Social Media Authentication UGC Communities 96

Hootsuite

SEPTEMBER 10, 2019

Ethical fashion brand Everlane teamed up with Teen Vogue beauty editor and stylist Michelle Li for her expert advice on how to style their threads. But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers.

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Social Media How To Hosting Hashtag 111

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

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Reddit Strategy Marketing Authentication 65

Pixlee

OCTOBER 15, 2020

The first is to start teasing your upcoming deals and get your brand community excited about them. A great way to do this is by using influencer marketing to highlight your upcoming deals on social media. The other way you can tease your upcoming deals is through email marketing.

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UGC Brands Upcoming How To 60

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Also, our sales team creates more direct relationships with people on LinkedIn,” Arias says.

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