Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

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Social Media Marketing Sentiment Influencer 114

Sprout Social

MAY 1, 2018

From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing. Wednesday, May 2: Social Team Structure. This post #SproutChat Calendar: Upcoming Topics for May originally appeared on Sprout Social.

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Upcoming Yahoo Apple Social Media Management 111

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

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Instagram Strategy Marketing Upcoming 217

Sprout Social

OCTOBER 15, 2018

Lucky for her, that is exactly what all of us in the marketing department depend on her for. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

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Meeting Team Analytics Data 77

Ignite Social Media

AUGUST 20, 2020

To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies! The post Social Media Memes for Marketers appeared first on Ignite Social Media Agency.

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Meme Social Media Marketing Upcoming 190

Ignite Social Media

DECEMBER 14, 2022

Here are some tactics to consider to get the most out of social media marketing during this special time of year. Creating a social media countdown to the holidays is a great way to both engage with followers and build excitement for upcoming promotions. Our favorite and most effective by far, Influencer marketing. contact us.

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Social Media Strategy Marketing Hashtag 161

Ignite Social Media

FEBRUARY 16, 2022

So, whether you’re a small agency or a corporation, we could all use a little guidance on the channels’ upcoming success. With custom keyword targeting, marketers can reach new users with the recommended keywords for each trend. If you’re ready to take that next step and be relevant , contact our team of experts today.

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Data Marketing Trends Newsletter 170

Justin Levy

NOVEMBER 30, 2013

While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. Sure, there will be new platforms that will likely launch in the upcoming year that you’ll need to evaluate and can’t predict yet.

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Upcoming Trends Journal Startup 100

Justin Levy

NOVEMBER 30, 2013

While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. Sure, there will be new platforms that will likely launch in the upcoming year that you’ll need to evaluate and can’t predict yet.

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Upcoming Trends Industry Journal 100

Sprout Social

JANUARY 11, 2022

As a SaaS company, Sprout’s team keeps the rule of 78 stays top of mind as we plan for a new year. Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch.

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Marketing Upcoming Energy Team 118

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. So who better to predict the future of social media marketing than the people behind the profiles?

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Social Media Marketing Social Media Management Trends 145

Sprout Social

AUGUST 3, 2018

This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! Wednesday, 8/22: How to Get the Most out of Marketing Conferences. Wednesday, 8/29: Marketers & Self Care.

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Upcoming Yahoo Apple Conference 75

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. Something amazing is happening.

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Social Media Marketing Team Upcoming 208

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 131

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Collaboration How To Education Team 226

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed.

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Education Case Study Overview Upcoming 205

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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Newsletter Project Aggregator Team 219

Sprout Social

JANUARY 3, 2017

CST to engage with Team Sprout and our broader Sprout Community. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. We’ll pull out our crystal ball and talk social media marketing predictions for 2017. One solution?

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Upcoming Social CRM Tourism Travel 63

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

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Data B2B Notification Team 124

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Speak to your accounts, sales, or customer support teams here. Read more: Best Practices for Using Social Media Listening to Improve Your Marketing Strategy 8.

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Social Media How To Survey Analytics 215

Social Media Strategies Summit

JULY 28, 2022

The fully remote agency has a global presence, with its team in London, Spain, Nigeria, Singapore, and South Africa. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please briefly describe the structure of your team. What do you love about your job?

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Education Authentication Team Hubspot 190

Buffer Social

MAY 25, 2020

When market changes are happening, the first people within Buffer to know it are generally those who are at the edges of the organization. Those who are talking directly with customers, most likely within our Advocacy or Marketing teams. It’s a way to recognize upcoming inflection points sooner and to act on them earlier.

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Meeting Team Upcoming Groups 53

Social Media Strategies Summit

SEPTEMBER 22, 2023

Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve. americanair (@AmericanAir) September 11, 2023 Draft a policy to help your support team decide when to continue the conversation through public-facing channels or move to private messages.

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Strategy FAQ Guidelines Policies 130

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry. Both teams can be seen walking around the store and showing off the brand’s eyewear.

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Campaign Content Upcoming Authentication 90

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

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HootSuite Marketing Adwords Campaign 88

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Social Media Marketing Upcoming Team 109

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness. Let’s talk!

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Influencer Marketing Authentication Hashtag 117

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Chatbots are here to help.

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Conversation Strategy Social Media Marketing 100

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle.

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Influencer Travel Retail UGC 130

Sprout Social

MARCH 1, 2017

This month, we’re trying to answer the questions that directly impact our team’s marketing strategy. CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group.

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Upcoming Yahoo Apple ROI 40

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. The benefits of cross-team collaboration. Your customer service team is already primed to support.

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Collaboration Social Media Team Sentiment 121

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Content iPhone Sports Remix 130

Social Media Strategies Summit

NOVEMBER 2, 2023

Not only does it help the delegator save time, thus reducing their risk of burnout, but it also: Creates a culture of trust Builds more engaged teams Encourages employees to learn new skills Stimulates creativity However, many of us are reluctant to delegate. Sign up for one of our upcoming social media conferences.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Ignite Social Media

FEBRUARY 1, 2022

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. Surprisingly I still see and hear from CMOs who still are focused on the follower count metric and internal teams that are still reactively building strategies around it.”

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Social Media UGC Trends Organization 196