The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Hootsuite

APRIL 12, 2021

Employees’ social posts, often using the #sodexoproud hashtag, now drive 30 percent of all traffic to the site. Meliá Hotels International launched a #StaySafewithMeliá campaign to welcome guests back to its hotels after closures last year. With Hootsuite Analytics , you can create custom, easy-to-share reports.

Engagement 139

Engagement Social Media Strategy Tools 139

Pixlee

NOVEMBER 15, 2018

of shoppers said they wouldn’t buy from a brand if they couldn’t access reviews, and a report by the Wharton School of Business revealed that referred customers are up to 24% more loyal on average than non-referred customers. For example, scanning hashtags, brand mentions, and location-based information on social media can yield relevant UGC.

UGC 63

UGC Hotels Nielsen Authentication 63

Sprout Social

FEBRUARY 21, 2019

For example, your hotel might need to drive up interest in a certain city. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. This report is used to identify what’s most commonly said about your company.

Twitter 79

Twitter Sentiment Hotels Influencer 79

The Realtime Report

DECEMBER 4, 2013

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. The ugly holiday sweater trend lives on.

Twitter 142

Twitter Hotels Campaign Hashtag 142

Later

DECEMBER 11, 2019

According to a Social Media Today report , which collected data from 476 fashion and apparel brands, when business post more frequently (upwards of 16x per day), their engagement rate decreased but only slightly. . Increase Engagement on Instagram Tip #2: Optimize Your Hashtag Strategy. The whole process takes less than 30 seconds!

Engagement 53

Engagement Instagram How To Hashtag 53

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. That’s why big brands like Under Armour and Kimpton Hotels do it. The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag.

Authentication 42

Authentication Brands CSR Hotels 42

Keyhole.co

NOVEMBER 19, 2023

Take the story of Delta Hotels and digital strategist Mike McCready as an example. If so, describe who reports to who and which roles involve approving content. WATERisLIFE Charity WATERisLIFE demonstrated how to capitalize on a trending hashtag , quickly growing its Twitter following. Get started for free.

Template 52

Template Templates Examples Social Media 52

Convince & Convert

MARCH 28, 2012

According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes.

CSR 127

CSR Airlines Loyalty Hashtag 127

Bare Feet Studios

OCTOBER 26, 2012

eBook on Maui photo tips delivered via hotel reservation confirmation, content by Maui peeps, #MauiPhoto #SMCHI (via @roxannedarling). Download the Hashtag Report (PDF; 5.5 I hope you’ll leave a comment here, or on Twitter (use the hashtag #SMCHI and my name @roxannedarling so we see it!)

Tourism 68

Tourism Social Media Hotels Foursquare 68

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. For example, after a 7.0 We’d love for you to share your story!

Social Media 111

Social Media MySpace Hashtag News 111

Later

SEPTEMBER 12, 2019

In a recent report, AdWeek found that 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong. . Ask Permission: .

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

FEBRUARY 5, 2020

For example, if you work for a Manhattan-based hotel, you’re likely focused on keyword such as “New York hotels,” and “best places to stay in Manhattan.”. But if your property is a boutique hotel with evening wine tastings and local art, you’re not necessarily competing directly with the Holiday Inn. Who are their top followers?

Analysis 145

Analysis Template Templates Social Media 145

Hootsuite

JANUARY 18, 2022

Continue completing your page with a custom button, a content post and relevant hashtags. LinkedIn reports that companies who post weekly see a 2x lift in engagement , so plug your page with fresh content on the reg. Experiment with hashtags: Add up to three hashtags onto your page to get yourself into those tag feeds.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Convince & Convert

AUGUST 24, 2012

Twitter hashtags are everywhere. They’re really entitled to it, but they just can’t figure out a way to fly to a city and stay at a hotel and go to a training. But how do you do it for a call center or for a huge company where they’re not going to send everyone to a conference center or a hotel?

Social Media 115

Social Media API Training Class 115

Ignite Social Media

DECEMBER 5, 2017

Hotel stays, airline tickets, a box of the newest marshmallow filled cereal, the use of a vehicle for a week, all these are considered forms of compensation. the disclosure takes the form of a hashtag. Regardless if one is provided with money there must be a disclosure. Why is it important to know there was compensation?

Influencer 111

Influencer Guidelines Review Airlines 111

Bare Feet Studios

JUNE 7, 2009

The additional collaborators (hotels, Hawaiian Airlines , Avis & the bloggers) all gave from their pockets to support Hawaii tourism – of which they are a vital part. link] [link] I myself probably spent more time uploading pictures and organizing blogs, then I actually did at the hotel in itself!

Social Media 40

Social Media Tourism Blogger Upcoming 40

Unmetric

SEPTEMBER 10, 2019

Dior is a fine example of a brand reaping the benefits by effectively using hashtags. In 2013, Dior launched an ad campaign featuring Robert Pattinson (of Twilight fame) with the hashtag #DiorRob which won the brand thousands of mentions and retweets. Better in letters: @MakeUpByCamila at the TWA Hotel. million followers.

Brands 123

Brands Twitter Fashion Ensembli 123

Convince & Convert

MAY 17, 2012

Keyword, hashtag, and user monitoring across the Web plus Web Alerts when your keywords are found. Robust reporting features plus exporting functionality (to Excel or PDF). Listening to chatter around physical brands like restaurants, hotels, etc. Customized reporting features. Scheduling functionality. Small budgets.

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

Buffer Social

JULY 14, 2016

70% of Instagram users report having looked up a brand on the platform (source: Iconosquare ). Some large brands also choose to include a brand hashtag within their bio (for example, Nike Basketball below). Here are a few examples: Unbounce: Nike Basketball: Sheraton Hotels: . source: Forrester ). Profile picture. Color palette.

Instagram 40

Instagram Marketing Hashtag Feed 40

Kikolani

APRIL 7, 2010

A hotel chain in Hawaii sending out “last minute deals&# about an hour before the tsunami was supposed to hit the islands. The hotel chain could have simply sent out updates on the conditions and reassure the public once the threat was over that it was safe enough to take advantage of their special rates.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Convince & Convert

APRIL 5, 2012

There were two key nuggets from the report. I’m reading from the report : “All levels of their organizations, representing a wide selection of industries, professions, and regions.” We have been taking the step in putting hashtags into the broadcast. Jay : Hashtag Argyle Social. world that we live in.

Sports 114

Sports Social Media Survey Hashtag 114

agora pulse

NOVEMBER 29, 2016

Experts report that 77% of Twitter users feel more positive about a brand when they receive a reply. For instance, Priceline.com offered interested consumers a 10% hotel coupon if they signed up within the card. Your team also can pursue leads by monitoring hashtags and important phrases. Image Source. Image Source.

Twitter 60

Twitter Hotels Embedding Team 60

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Q1: We’re talking today about social aggregation.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Q1: We’re talking today about social aggregation.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Buffer Social

MAY 16, 2017

To promote the campaign, Eurostar also worked with popular Instagram users and hosted social media contests where its followers were invited to post a selfie with the #eurostar hashtag. videos , which generated 134 million views and drove the #ShareaCoke hashtag to trend as the top hashtag on the platform. Brand: Airbnb.

Campaign 109

Campaign Social Media Tips Brands 109

Keyhole.co

DECEMBER 24, 2022

According to reports , influencers drive about 0.19%, while higher education has a 0.14% engagement rate on Facebook. Construct catchy captions and use hashtags. It helps you stand out and build a positive image on Facebook. The average Facebook engagement rate varies across industries as well. Create solution-oriented content.

Engagement 52

Engagement Tips Facebook Trends 52

Keyhole.co

DECEMBER 24, 2022

According to reports , influencers drive about 0.19%, while higher education has a 0.14% engagement rate on Facebook. Construct catchy captions and use hashtags. It helps you stand out and build a positive image on Facebook. The average Facebook engagement rate varies across industries as well. Create solution-oriented content.

Engagement 52

Engagement Tips Facebook Trends 52

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. It’s full of supporters and fans, as well as friction, surprises and risks. Also, care needs to be taken when switching from platform to platform.

Influencer 60

Influencer Social Media Resources HootSuite 60

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Look to their performance benchmarks to contextualize in your reporting.

Campaign 131

Campaign Social Media UGC Metrics 131

Viper Chill

JANUARY 27, 2016

In today’s report I look at how you can capitalise on a trend which could see you at the helm of the webs hottest startups. It’s really weird to read a detailed report on something just as I was about to talk about it. It allows users of the app to earn rewards by reporting the current price of petrol in their location.

Case Study 20

Case Study Study Startup How To 20

Hootsuite

MAY 29, 2023

Simply enter your prompt, URL, or hashtag, and your AI caption writer will whip up a captivating caption that fits the tone and voice you specify. My newest on @Forbes : Analyzing @Twilio 's recent State of Personalization report, we dig into critical considerations for enterprises to leverage tech to drive better customer engagement.

Social Media 71

Social Media HootSuite Privacy How To 71

agora pulse

MARCH 18, 2020

Yet many marketers focus on hashtags only, missing a wealth of amazing organic, authentic content. Tyler shared examples of brands that go beyond the hashtag, asking for UGC, offering incentives and contests in creative ways and creating remarkable experiences that create community, generate talk-triggers, and showcase our customers.

Social Media 101

Social Media Tips Marketing UGC 101

Buffer Social

FEBRUARY 22, 2017

Another way to curate user-generated content is to create a branded hashtag for a story that you want to tell. TOMS does this with its annual One Day #WithoutShoes campaign , and in 2016, this hashtag campaign generated 27,435 Instagram posts from its customers. Spread your own hashtag. Tap into a trending hashtag.

Social Media 111

Social Media Hashtag Curation Instagram 111

Later

NOVEMBER 4, 2018

According to a report from eMarketer , while photos generally outperform videos in terms of engagement, engagement numbers for videos are growing at a faster rate than photos. The most recent IPCC report just released about climate change is sobering to say the least. 3: Use GIFs, Stickers, Hashtags, and More.

Instagram 76

Instagram Video Analytics Feed 76