The Ultimate Guide to Instagram Hashtags in 2019


Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences.

Hotels 146

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

What You Can Learn from 4 Hotel Brands on Facebook


When it comes to social media, hotels have it pretty good. People love sharing photos when they’re on vacation, and that gives hotels an arsenal of stunning (and free) photos to share. Here’s what four hotel brands are doing right—and what your brand can learn from them.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Because it appeals to their guests: Four Seasons’ research showed that guests wanted the hotels to “create romantic experiences during their getaways” and that more than 50% of couples surveyed believed travel was “the best way to keep the spark alive in their relationship.”

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign


The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video.

Mobile 269

Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

Look no further than Kimpton Hotels and Restaurants. ” – Whitney Reynolds, Director of Social Media, Kimpton Hotels & Restaurants.

Hotels 102

How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Buffer Social

There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. How to use Instagram Search to find the best hashtags. Hashtags). Related hashtags.

Social Media During Emergencies

Akamai Marketing

So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. Meanwhile the #tsunami hashtag was infiltrated with spam.

This Overlooked Marketing Strategy Can Help You Succeed in 2019


Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts. Breckenridge Resort Chamber showcased the wanderlust of its guests through a hashtag campaign called #BreckBecause.

UGC 83

12 Examples of Nonprofits Using Augmented and Virtual Reality


Artist Baron Von Fancy partnered with W Hotels to create a Snapchat filter that promoted the Hotel chain during Pride Month. Every time the filter was used, W Hotels donated $1 to the Human Rights Campaign (HRC).

How to engage customers on social with brand storytelling

Sprout Social

The company has a watch factory, a leather factory and a bicycle workshop in Detroit, and most recently opened a hotel there. First of all, Shinola posted a grand opening video of their hotel on Instagram: View this post on Instagram. Last night the @ShinolaHotel lit up the hotel clock and the streets of Detroit to celebrate the opening of the hotel. The video shows the hotel lighting up on the streets of Detroit. The hotel itself adds to their story.

What (and When) to Post on Facebook

agora pulse

MondayMotivation is a great hashtag to use today. WednesdayWisdom is a popular hashtag among thought leaders and business experts, so add your voice to the mix. Another great trending hashtag which can really showcase your brand if you think about it.

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction.

Budweiser’s Twitter-Powered Bot Knits Holiday Sweaters for Designated Drivers

The Realtime Report

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. The ugly holiday sweater trend lives on.

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

This was probably due to using a trending hashtag , offering some useful tips which resonated with my fans, and asking a question to prompt action. Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? You should.

Emoji Dubbed Oxford Dictionaries Word of the Year

Convince & Convert

Business: Marriott Aims for Hotel Domination. On Monday, Marriott International announced it would acquire Starwood Hotels & Resorts Worldwide.

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids


For example, scanning hashtags, brand mentions, and location-based information on social media can yield relevant UGC. Kimpton Hotels & Restaurants is one of many brands that has been able to leverage the benefits of UGC. Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities,” Whitney Reynolds, Director of Social Media @ Kimpton Hotels & Restaurants, recently told Pixlee.

UGC 63

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

Facebook Finally Gets Hashtags: 10 Smart Ways to Help B2B Marketers by Inbound Visibility. Many (most?) marketers have a love-hate relationship with Facebook.

Four Elements of a Wildly Successful Digital Brand


Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Visitors to Loews Hotels share pictures of their experience and the hotel brand reposts it to their Instagram feed, sharing an unvarnished, authentic look at how Loews guests live while they travel.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Can You Really Use Twitter for Sales?

agora pulse

For instance, offered interested consumers a 10% hotel coupon if they signed up within the card. Your team also can pursue leads by monitoring hashtags and important phrases.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

They will be delighted to reserve a room in your hotel if your pictures are inviting. Instagram makes this process simpler with the use of hashtags, which are useful in optimizing and discovering your posts. Use of the internet has increased dramatically in recent years.

How Brands Celebrate Star Wars Day on May 4th


The hashtags for the big day include: #MayTheFourth. Easily the most popular hashtag was #MayTheFourthBeWithYou, used over 4,500 times by brands in 2016. A long time ago in a hotel far, far away…

Brands 103

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. Madewell uses the hashtag #everydaymadewell to encourage shoppers to share images of their purchases for a chance to be featured on the “Your Pics” tab of the site.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

Another way to curate user-generated content is to create a branded hashtag for a story that you want to tell. TOMS does this with its annual One Day #WithoutShoes campaign , and in 2016, this hashtag campaign generated 27,435 Instagram posts from its customers. Spread your own hashtag.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales


That’s why big brands like Under Armour and Kimpton Hotels do it. The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag.

Content Marketing Isn’t Always About Content Creation


Winning images received cash prizes, outdoor gear, hotel packages, and an annual Federal Recreation Lands Pass. This post is by Rich Becker and originally appeared on Words. Concepts. Strategies. It is reposted here with permission.

Four Elements of a Wildly Successful Digital Brand


Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Visitors to Loews Hotels share pictures of their experience and the hotel brand reposts it to their Instagram feed, sharing an unvarnished, authentic look at how Loews guests live while they travel.

What You Need To Know About FTC Influencer Disclosures

Ignite Social Media

Hotel stays, airline tickets, a box of the newest marshmallow filled cereal, the use of a vehicle for a week, all these are considered forms of compensation. the disclosure takes the form of a hashtag.

Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]

Buffer Social

Facebook is like the Hotel California – you can come anytime you want, but you can never leave. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Social media algorithms are a lot like “Dog Years.”

Hotels 111

What is Social Proof and How to Use it In Your Marketing Strategy


Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. Make it easy to collect user-generated content by creating a branded hashtag. What is social proof?

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee.

Survey 143

10 Tips to Prepare for NMX 2014


Hotel missing your reservation? This can include airline, flight numbers, arrival / departure times, hotel name and address, and other pertinent information. We’re only five days away from one of my favorite online marketing events, NMX 2014.

Tips 169

How National Geographic’s Successful Social Media Campaigns Build Engagement


The success of potential user generated campaigns is showcased by Wanderlust’s general success: it received extensive publicity and tens of thousands of photos now bear the hashtag. could participate in Wanderlust by uploading the shot and including the campaign hashtag in their comments.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial.

[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram


We had a video with the hashtag #1234ThumbWar and posts by the three influential nail art bloggers who also posted their picture at the same time as the reveal. These posts included the brand handle as well as the hashtag.

Social Selling Tips: 3 Sales Lessons from The Amazing Race

Koka Sexton

Selling online can be its own Amazing Race, except we don’t (necessarily) have to eat bizarre foods or skydive off of a Vegas hotel to reach our goals. The show even created a hashtag (#ReadTheClue) to highlight discussion over the tendency to miss insights sitting in front of them.

Tips 97

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Working with global brands and leaders in the social media sphere, Peg has spearheaded successful campaigns with Motorola, Audi, Google, Kimpton Hotels, McDonald’s, Poo~Pourri, and Virgin. Post by Adi Englander. Social media, like life, is a rollercoaster of ups and downs.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

I’ve stayed at a lot of hotels and resorts around the world and I have never experienced attention to guests like that. 2 Reach out to other Instagram users to combine hashtags – encourage your virtual communities to use both hashtags.

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

Some large brands also choose to include a brand hashtag within their bio (for example, Nike Basketball below). Here are a few examples: Unbounce: Nike Basketball: Sheraton Hotels: . Hashtags. Hashtags. Add a caption with hashtags, mentions, and emoji.