The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences.

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The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

What You Can Learn from 4 Hotel Brands on Facebook

Likeable

When it comes to social media, hotels have it pretty good. People love sharing photos when they’re on vacation, and that gives hotels an arsenal of stunning (and free) photos to share. Here’s what four hotel brands are doing right—and what your brand can learn from them.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Because it appeals to their guests: Four Seasons’ research showed that guests wanted the hotels to “create romantic experiences during their getaways” and that more than 50% of couples surveyed believed travel was “the best way to keep the spark alive in their relationship.”

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video.

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How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Buffer Social

There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. How to use Instagram Search to find the best hashtags. Hashtags). Related hashtags.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

The company invited fans and followers to join in the celebration by sharing photos, stories, and memories with the #LittleRedWagonDay hashtag. Kimpton Hotels. Traveling with pets can often be a challenge, but not with Kimpton Hotels.

The Top User-Generated Content Campaigns of 2019

Pixlee

So, they created the #MorpheBabes hashtag to ask their audience to get creative with their make-up and share their looks online. Kimpton Hotels. The hotel industry is an overly saturated market. Kimpton owns over 65 hotels across the US.

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How to Get Discovered on Instagram Search: 8 Tips for Growing Your Following

Later

Think of the Instagram Search feature as the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram. . Instagram Search Tip #2: Optimize Your Bio With Hashtags & Keywords .

Social Media During Emergencies

Akamai Marketing

So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. Meanwhile the #tsunami hashtag was infiltrated with spam.

How to engage customers on social with brand storytelling

Sprout Social

The company has a watch factory, a leather factory and a bicycle workshop in Detroit, and most recently opened a hotel there. First of all, Shinola posted a grand opening video of their hotel on Instagram: View this post on Instagram. Last night the @ShinolaHotel lit up the hotel clock and the streets of Detroit to celebrate the opening of the hotel. The video shows the hotel lighting up on the streets of Detroit. The hotel itself adds to their story.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts. Breckenridge Resort Chamber showcased the wanderlust of its guests through a hashtag campaign called #BreckBecause.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

This type of feed is also popular with online publishers, like @beautifulhotels — who’ve dedicated their entire feed to UGC imagery of the best hotels in the world. . A super-strong branded hashtag! . Step #3: Set up a Branded Hashtag for Your Profile .

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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction.

Budweiser’s Twitter-Powered Bot Knits Holiday Sweaters for Designated Drivers

The Realtime Report

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. The ugly holiday sweater trend lives on.

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

This was probably due to using a trending hashtag , offering some useful tips which resonated with my fans, and asking a question to prompt action. Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? You should.

Content Marketing Isn’t Always About Content Creation

SocialFish

Winning images received cash prizes, outdoor gear, hotel packages, and an annual Federal Recreation Lands Pass. This post is by Rich Becker and originally appeared on Words. Concepts. Strategies. It is reposted here with permission.

How to Increase Engagement on Instagram with Later

Later

Increase Engagement on Instagram Tip #2: Optimize Your Hashtag Strategy. We’ve spoken about the importance of having a strong hashtag strategy on Instagram before. But are you truly optimizing your hashtag strategy for engagement?

What You Need To Know About FTC Influencer Disclosures

Ignite Social Media

Hotel stays, airline tickets, a box of the newest marshmallow filled cereal, the use of a vehicle for a week, all these are considered forms of compensation. the disclosure takes the form of a hashtag.

The State of Instagram Influencer Marketing (+ Free Report)

Later

From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! . Hop over, click “play” and envision me doing laundry in a hotel bathtub if you need a smile!

How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

For example, if you work for a Manhattan-based hotel, you’re likely focused on keyword such as “New York hotels,” and “best places to stay in Manhattan.”. What hashtags do they use most often? How many hashtags do they use? Social media is a competitive space.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

8 Tips for Becoming a Successful Instagram Influencer

Later

STAY: You can stay either in the town of Tulum, which is about a 10 min drive from the beach or splurge on a hotel in Tulum Beach, a road that runs for miles right along the shore. lavalisetulum: The beachfront hotel I stayed at last week.

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

For example, scanning hashtags, brand mentions, and location-based information on social media can yield relevant UGC. Kimpton Hotels & Restaurants is one of many brands that has been able to leverage the benefits of UGC. Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities,” Whitney Reynolds, Director of Social Media @ Kimpton Hotels & Restaurants, recently told Pixlee.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. Madewell uses the hashtag #everydaymadewell to encourage shoppers to share images of their purchases for a chance to be featured on the “Your Pics” tab of the site.

Four Elements of a Wildly Successful Digital Brand

Pixlee

Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Visitors to Loews Hotels share pictures of their experience and the hotel brand reposts it to their Instagram feed, sharing an unvarnished, authentic look at how Loews guests live while they travel.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

That’s why big brands like Under Armour and Kimpton Hotels do it. The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag.

8 Tips for Becoming a Successful Instagram Influencer

Later

STAY: You can stay either in the town of Tulum, which is about a 10 min drive from the beach or splurge on a hotel in Tulum Beach, a road that runs for miles right along the shore. lavalisetulum: The beachfront hotel I stayed at last week.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas.

Ultimate Guide to User-Generated Content

Later

Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong. . This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram.

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Four Elements of a Wildly Successful Digital Brand

Pixlee

Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Visitors to Loews Hotels share pictures of their experience and the hotel brand reposts it to their Instagram feed, sharing an unvarnished, authentic look at how Loews guests live while they travel.

How Brands Celebrate Star Wars Day on May 4th

Unmetric

The hashtags for the big day include: #MayTheFourth. Easily the most popular hashtag was #MayTheFourthBeWithYou, used over 4,500 times by brands in 2016. A long time ago in a hotel far, far away… https://t.co/6YYbjj4cvp

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10 Tips to Prepare for NMX 2014

Kikolani

Hotel missing your reservation? This can include airline, flight numbers, arrival / departure times, hotel name and address, and other pertinent information. We’re only five days away from one of my favorite online marketing events, NMX 2014.

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Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]

Buffer Social

Facebook is like the Hotel California – you can come anytime you want, but you can never leave. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Social media algorithms are a lot like “Dog Years.”

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee.

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Social Media and Tourism: Let’s Talk Together

Bare Feet Studios

eBook on Maui photo tips delivered via hotel reservation confirmation, content by Maui peeps, #MauiPhoto #SMCHI (via @roxannedarling). Download the Hashtag Report (PDF; 5.5

[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram

Audiense

We had a video with the hashtag #1234ThumbWar and posts by the three influential nail art bloggers who also posted their picture at the same time as the reveal. These posts included the brand handle as well as the hashtag.

#ASAE11 iPad app rants and raves

SocialFish

By the end of the conference, I have a shriveled, torn mess that inevitably finds its way to the hotel trash can. Also–my Social Media Trouble Spots session has a hashtag (#asae11 ld2) but none of the other sessions seem to? True confession: I destroy conference programs.

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12 Examples of Nonprofits Using Augmented and Virtual Reality

SocialFish

Artist Baron Von Fancy partnered with W Hotels to create a Snapchat filter that promoted the Hotel chain during Pride Month. Every time the filter was used, W Hotels donated $1 to the Human Rights Campaign (HRC).

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

They will be delighted to reserve a room in your hotel if your pictures are inviting. Instagram makes this process simpler with the use of hashtags, which are useful in optimizing and discovering your posts. Use of the internet has increased dramatically in recent years.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial.