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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending April 25, 2014: New on Twitter MoPub = Mo’ Ads Late last week, Twitter announced it will now sell ads in [.] ( Read more. ).

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177
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Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The rise of native video players on social networks is going to significantly change the way content marketers create and distribute video content. See more video instructions from Twitter here.

Groups 100
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. National Geographic stands apart from that group, at #11. Twitter Facts and Stats. More than 2/3 of Twitter users are male.

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10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. Getting started with Buffer on mobile. Once you have signed up, you’ll be brought to your Buffer mobile dashboard.

Mobile 95
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199
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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. WSJ: Smart Dictators Don’t Quash the Internet. QR ideas for business.

SEO 262