Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 94

Influencer UGC Metrics Case Study 94

Bill Hartzer

NOVEMBER 20, 2023

The true marvel, however, lies in its pioneering social sharing model—a blueprint for influencers to not only connect with their audience but to turn those connections into substantial financial gains. With these key benefits, influencers can confidently navigate the app, turning their creative endeavors into thriving financial ventures.

Influencer 95

Influencer Social Media Curation Policies 95

Social Media Today

OCTOBER 26, 2022

The latest TAG bulletin from Google underlines YouTube's ongoing efforts to stamp out Chinese-backed influence efforts.

YouTube 150

YouTube Influencer Campaign Google 150

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186

ROI Influencer Authentication Hashtag 186

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 132

Influencer Marketing Reputation Collaboration 132

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

Influencer 135

Influencer Instagram How To Fashion 135

Social Media Today

NOVEMBER 10, 2020

Google has confirmed that its Core Web Vitals metrics will influence a page's search rank from May 2021.

Metrics 218

Metrics Google Influencer 218

Social Media Today

JANUARY 26, 2023

The group, called DRAGONBRIDGE, has created over 100,000 accounts to spread pro-CCP initiatives.

Influencer 174

Influencer Google Groups Groups 174

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sherrilynne Starkie

OCTOBER 21, 2013

You might be unwittingly embarking on one right now thanks to Google. The change automatically affects Google+ users who are over 18 years of age, although users can opt out. It means that anyone who has ever clicked +1 or wrote a Google review could be featured in a ‘shared endorsement’ Google ad.

Google 265

Google Privacy Advertising Social Networking 265

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand. Consider Micro and Nano Influencers.

Influencer 106

Influencer Campaign Instagram How To 106

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Marketing Campaign 52

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

Influencer 100

Influencer Campaign Marketing Fashion 100

ProBlogger

MARCH 22, 2023

The post How to Monetise Your Influence Type: Micro-Influencers appeared first on ProBlogger. Image created in Canva Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. Who are Micro-influencers?

Influencer 46

Influencer Types Affiliate marketing How To 46

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).

Influencer 276

Influencer Bazaarvoice UGC Review 276

Audiense

FEBRUARY 6, 2018

Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. 82% of consumers feel highly influenced by the recommendations of a micro-influencer.

eBook 81

eBook Influencer Marketing Statistics 81

WebInKnow

AUGUST 26, 2020

Everyone and their grandmother wants to learn about influencer marketing — in 2018, people searched for the term “influencer marketing” 61,000 times per month. Even if you haven’t been searching for influencer marketing on Google, you’ve definitely seen posts like these on your own social media.

Influencer 98

Influencer Marketing Social Media Google 98

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. BrandSavant: The Limits Of Online Influence. An interesting case study of influence apparently not working. Influence is irrelevant without context.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Social Media Today

MARCH 1, 2022

The program appears to be looking to use YouTube as a vector for distributing pro-China content.

YouTube 182

YouTube Influencer Google Content 182

Buffer Social

JULY 5, 2023

For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points. Google's newest E-E-A-T (experience, expertise, authoritativeness, trustworthiness) update emphasizes creating content by those with real-life experience in that field.

Research 77

Research Google Newsletter Curation 77

Socialmedia.biz

MAY 4, 2021

Relentless searching on ecommerce sites and Google confused her even more. Andrea had been struggling to find an eyeliner and mascara set for a long time. It was then that her sister suggested that she follow Jkissa and check out her e.l.f. x Jkissa collection.

Conversation 150

Conversation Influencer Strategy How To 150

Waxing UnLyrical

JULY 27, 2015

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Love It Or Hate It: Influencer Marketing Works. ” 3.

Influencer 100

Influencer Consultant Curation Conference 100

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Influencer evaluation. Influencer engagement.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

BeingOptimist

OCTOBER 18, 2023

In the ever-evolving world of digital marketing, the fear of Google penalty, mainly due to ‘Bad backlinks,’ looms large. This article will explore six effective strategies to protect your website from Google penalties associated with Bad links , ensuring your online presence remains solid and stable.

Google 40

Google Collaboration How To Reputation 40

Mindjumpers

MARCH 23, 2012

And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing.

SEO 258

SEO Google Strategy Adwords 258

Small Business Mavericks

APRIL 20, 2012

According to Navneet Kaushal on SearchNewz: Google pays huge importance to snippets in search results. Rich snippets can influence local search listings this fact has been highlighted upon by Google many times. Does Google really pay any attention to rich snippets? Google recommends Microdata. What are snippets?

Influencer 98

Influencer Google Mobile Review 98

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Waxing UnLyrical

APRIL 25, 2016

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work.

Influencer 100

Influencer Banking Consultant Skills 100

agora pulse

JUNE 8, 2017

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer? The parameters that define a micro influencer can fluctuate depending on who you ask.

ROI 141

ROI Influencer Authentication Hashtag 141

Waxing UnLyrical

JULY 19, 2012

They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. You just read Why Klout Doesn’t Measure True Influence , originally posted on Waxing UnLyrical , published by Shonali Burke. Why Klout Doesn’t Measure True Influence. He also blogs.

Klout 204

Klout Influencer Social Media Management Project 204

Ignite Social Media

FEBRUARY 26, 2024

You thought Google Wave was “the answer,” but knew that Google Plus circles were definitely not; 5. You did influencer outreach by mailing out clever gift boxes ; 7. You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You may still be the mayor of your local taco place; 4.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. A3: Going for influencer reach rather than resonance. Influencers have something they want.

Influencer 100

Influencer Marketing Banking Communities 100