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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. By giving the influencers the freedom to develop content within clear brand guidelines, Big Lots has been able to unlock a wealth of beautiful, engaging, and highly authentic assets.

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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

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Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Instagram Reels for Influencer Marketing. Using a reposted TikTok is not a best practice overall but in addition, will penalize your post’s performance. Increasing Discoverability of Reels Content. Instagram Reels Metrics and Insights.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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3 Tips for Using Digital Marketing Assets on Social Media

Ignite Social Media

Here are a few tips to make digital marketing assets shine on social media. If you’re not the one creating the digital marketing assets, you’ll set yourself up for success by asking for all the full size images and uncut video assets from emails, banner ads, etc. Get your hands on the raw assets. Make it engaging. Just say hi!

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

If you have not already given them guidelines or training, now is the time. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Do you have company guidelines for AI use? Pretending your teams are not using AI is not an option.

Training 152