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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. The scuttlebutt in the economics community this week about identifying toxic professionals stems from an online forum.

Marketing 240
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. You can create personalized feeds tailored to your business needs. It has access to over 150 million sources, including blogs, forums, videos, news, reviews, and social networks. Social listening.

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How to use AI analytics for targeted business decisions

Sprout Social

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 114
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. These could be direct messages on your social channels or chatbots, or discussions on customer forums.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. These are visible on your business page and appear in the user’s news feeds when they ask for recommendations. What is review analysis?

Review 128
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit is a social network with a forum-style discussion structure. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. For a more detailed process, check out our guide to Reddit market research.

Reddit 100
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.