Ignite Social Media

AUGUST 17, 2020

With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. What is the Facebook Learning Phase?

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Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. First, let’s talk briefly about Facebook events. You can create an event from your Facebook page.

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Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Social Media Today

AUGUST 13, 2020

Facebook has officially launched its new Voting Information Center, which will appear in user News Feeds in the US and provide official updates on how people can participate in the upcoming poll.

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Social Media Today

SEPTEMBER 12, 2018

Facebook's adding some new ad tools for the holiday period, with themed templates and simplified video creation options.

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Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. Feel free to connect with our team if you need help with your Facebook Page. Removal of Page Likes. Subscribe to Social You Should Know.

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Brands Facebook Metrics FAQ 184

Jon Loomer

APRIL 13, 2020

Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There are two primary ways I conduct a Facebook Live session: 1. I don’t do the solo, talking head with my phone Facebook Live. I’ll select Facebook. Webinar-style and 2.

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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Ignite Social Media

SEPTEMBER 4, 2019

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. Increased Priority on Private Messaging and Facebook Groups.

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Social Media Today

MAY 11, 2020

After announcing its upcoming virtual graduation event last month, Facebook has now unveiled the full program of events to celebrate the Class of 2020.

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Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. Live video was a game changer for Facebook.

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Jon Loomer

JUNE 1, 2022

You’re probably familiar with A/B split tests for Facebook ads. Once the test is complete, the winning version will be published to your Facebook page. If you don’t like the post that Facebook chose, you can override the selection and publish a different one to your page. The test will run for 30 minutes.

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Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!]. Let us know in the comments below!

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Jon Loomer

APRIL 14, 2020

Yesterday, I walked you through how I conduct interview-style Facebook Live sessions using BeLive. Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. If you want take this a step further, sign up for my upcoming training on Virtual Conferencing. That’s it!

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The Social Media Incubator

AUGUST 27, 2012

Facebook is a word that is recognized all over the world. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of. Step 1: Login into your Facebook account, go to Home and click on “Events” on the right side.

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Devumi

MAY 19, 2017

To hype your upcoming event, knowing how to use social media properly is important. The post Social Media for Event Planners: Harness Social Media to Hype Your Upcoming Gig appeared first on Devumi. This is why social media, for event planners, has become an indispensable tool.

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Social Media Today

APRIL 13, 2019

Facebook has announced a set of education sessions for journalists to help stamp out misinformation during the upcoming European election campaign.

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Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

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Small Business Groups Groups Examples 92

Jon Loomer

MARCH 30, 2020

Webinars, Facebook Live, team meetings, social events, and consultations. I’m hosting an upcoming training to walk you through all of the specifics regarding how I do it — and how you can do it, too. METHOD: Facebook Live to a private Facebook group using Ecamm Live. Live Interviews on My Facebook Page.

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Firebelly

NOVEMBER 17, 2010

Below are Firebelly’s upcoming speaking engagements. Top 10 Tips For Facebook Marketing. We hope you can join us! December 8, 2010. 2010 American Society of Consulting Arborists (ASCA) Annual Conference. Amelia Island, FL. Marketing Your Consulting Practice Using Social Media. Duncan Alney. January 13, 2011. Orlando, FL.

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Sprout Social

APRIL 30, 2017

Wednesday, May 31: Geolocation on Facebook With Sprout All Star, Jeff Higgins. During this #SproutChat with Sprout All Star , Jeff Higgins , we’ll talk about Facebook’s move towards hyper-local reviews and recommendations. This post #SproutChat Calendar: Upcoming Topics for May 2017 originally appeared on Sprout Social.

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Ignite Social Media

OCTOBER 5, 2016

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres , the potential for this Facebook tool is nearly limitless. Announce Your Upcoming Live Stream. Plan Ahead.

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Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. First, let’s talk briefly about Facebook events. You can create an event from your Facebook page.

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Eventful Facebook How To Overview 107

Jon Loomer

OCTOBER 9, 2019

Usually, I have the pleasure of writing about new Facebook Advertising features. Facebook has deprecated the feature allowing for the combination of Lead Forms paired with Instant Experiences. Here is Facebook’s update message from the help center: What This Means. Why Did Facebook Make this Change?

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Jon Loomer

AUGUST 9, 2017

Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. It never seems to stop.

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Jon Loomer

NOVEMBER 6, 2018

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Learn about my recommended system in our upcoming class! Organization: Instituting orderly systems and processes so you don’t get confused and lost while running Facebook and Instagram ads.

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Organization CPA Facebook CPM 166

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How effective are the Facebook ad campaigns that you’re running? Facebook Analytics.

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Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). There are a lot of pros, but also some cons, to running a brand-created Facebook Group. We hope you’ll join us!

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Jon Loomer

SEPTEMBER 20, 2018

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Cambridge Analytica news stories), Facebook has removed these targeting options.

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Social Media Today

DECEMBER 19, 2019

Facebook has announced that it will enforce new bans on any content which shares misleading information about how to participate in the upcoming US census.

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Forbes Social Media

FEBRUARY 28, 2021

Facebook is "looking at" including facial-recognition technology in its upcoming smart glasses, its head of augmented and virtual reality (VR) said Thursday.

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Sprout Social

JANUARY 3, 2017

Join our Facebook community for weekly notifications or take note on the topics and dates below. This post #SproutChat Calendar: Upcoming Topics for January 2017 originally appeared on Sprout Social. Check out the topics for January and join in on the conversation on Twitter. Simply follow the hashtag every Wednesday from 2—3 p.m.

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Social Media Today

SEPTEMBER 19, 2018

Facebook is adding some new security measures and awareness tools ahead of the upcoming US Midterms in order to catch out potential threats.

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The Social Media Incubator

APRIL 3, 2012

The fact is, there are many businesses who have yet to embrace Facebook and other social media sites in a strategic manner. I just spoke with a prospective customer last week who told me he “doesn’t quite know what to do with Facebook,” so he has chosen to do nothing. (Yes, Have you ever tried to search for something on Facebook?

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Upcoming Facebook Yahoo Advertising 100

The Social Media Incubator

APRIL 3, 2012

The fact is, there are many businesses who have yet to embrace Facebook and other social media sites in a strategic manner. I just spoke with a prospective customer last week who told me he “doesn’t quite know what to do with Facebook,” so he has chosen to do nothing. (Yes, Have you ever tried to search for something on Facebook?

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Upcoming Facebook Yahoo Advertising 100

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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