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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Facebook Launches Previews of Upcoming Super Bowl Ad

Social Media Today

Facebook has released a new set of previews for its upcoming Super Bowl ad, its first major campaign tied to the Super Bowl.

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Facebook Previews Upcoming Changes to Content Monetization Policies and Brand Safety Controls

Social Media Today

Facebook has shared an overview of upcoming changes to its content monetization policies and brand safety controls as a result of its recent civil rights audit.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.

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Facebook's Outlines its Efforts to Protect Upcoming Election in Myanmar, A Key Inflection Point for the Platform

Social Media Today

Facebook has published a new overview of the various measures its taking to protect the upcoming Myanmar election, where the platform has huge influence.

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