Social Media Today

SEPTEMBER 20, 2019

Facebook has published a new overview of effective digital brand building techniques to help maximize your marketing efforts.

Publishing 167

Publishing Brands Overview Facebook 167

agora pulse

JUNE 4, 2019

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. You have the option to use royalty-free music that Facebook provides, or you can upload your own.

Publishing 161

Publishing Video Facebook Embedding 161

Social Media Today

JULY 6, 2022

The 31-page guide provides a range of helpful insights and notes on how to maximize your Facebook video strategy.

Video 195

Video Publishing Marketing Strategy 195

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. Other times, they are the result of Facebook’s functionality (Example: Lead Ads are unpublished by default). What is the Difference Between a Published Post and an Unpublished Post?

Publishing 163

Publishing How To Facebook Advertising 163

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. In fact, brands should be prepared for other changes that could impact their social media marketing performance.

Social Media 172

Social Media Facebook Marketing Proposal 172

Social Media Today

JANUARY 8, 2021

Facebook has published its state of gaming report for 2021, which highlights a range of key opportunities for marketers.

Trends 218

Trends Facebook Marketing Report 218

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 107

Instagram Facebook Marketing Features 107

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

AUGUST 25, 2017

Branding and traffic are at the core of a publisher’s goals. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. How to Add Your Publisher Logos. This is where you’ll add your logos.

Publishing 149

Publishing Trends Facebook Library 149

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages. Default Page.

Facebook 161

Facebook Marketing Aggregator URL 161

Social Media Today

APRIL 22, 2021

Facebook has published the latest video in its 'Social Skills' marketing tips series.

Skills 199

Skills Tips Video Facebook 199

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 200

Video Marketing ROI Buy 200

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

Instagram 199

Instagram Facebook CPM Feed 199

Jon Loomer

NOVEMBER 11, 2021

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. How you access the Podcasts section of your Facebook page will depend upon whether you have the new Pages experience.

Facebook 214

Facebook How To RSS Mobile 214

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. Publish Videos Regularly.

Video 194

Video How To Facebook Groups 194

Jon Loomer

OCTOBER 2, 2020

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. This allows me to manually override what is sent to Facebook.

Facebook 176

Facebook How To Publishing Course 176

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Social Media Today

OCTOBER 22, 2019

Facebook has published a new report which looks at how marketers can better connect with Gen Z consumers.

Publishing 113

Publishing Facebook How To Report 113

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Jon Loomer

JUNE 1, 2022

You’re probably familiar with A/B split tests for Facebook ads. What’s great is a similar process is available for organic posts that you publish to your page. When you’re done, you can preview all versions of your post before publishing… You can even schedule the post if you’d like. A Note on Bugs.

Organization 214

Organization Facebook Content Metrics 214

Social Media Today

APRIL 28, 2021

Facebook has published its latest performance update, showing a strong increase in overall revenue.

Activities 206

Activities Facebook Publishing Marketing 206

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists.

Video 178

Video Facebook Report Publishing 178

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

News 164

News Publishing LinkedIn Social Media 164

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. Your ad may be fine.

Facebook 213

Facebook Policies Issues Reputation 213

Social Media Today

NOVEMBER 12, 2020

Facebook has published a new report which looks at emerging consumer behaviors during the COVID-19 pandemic, what they mean for future trends, and how marketers can respond.

Facebook 218

Facebook Trends Report Publishing 218

Social Media Today

OCTOBER 22, 2020

Facebook has published a new guide which looks at emerging consumer behaviors as a result of COVID-19.

Report 218

Report Facebook Publishing Marketing 218

Jon Loomer

OCTOBER 2, 2020

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. This allows me to manually override what is sent to Facebook.

Facebook 147

Facebook How To Publishing Organization 147

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Social Media Today

MARCH 7, 2019

Facebook has published a new guide to effective testing of different marketing strategies.

Process 167

Process Facebook Marketing Publishing 167