Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations.

Engagement 130

Engagement Brands Review Influencer 130

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. million by 2022. Social Media.

Retail 55

Retail Trends UGC Authentication 55

SocMed Sean

FEBRUARY 24, 2022

Is Facebook still a good marketing platform? As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 96

Analysis Sentiment Marketing How To 96

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 100

SMS Strategy Marketing How To 100

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. The Pew Research survey found that 46% of urban respondents are using Instagram.

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 142

Research Social Media Airlines Marketing 142

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. Data points that could impact your pricing, sales strategy, product development and, of course, marketing.

Social Media 106

Social Media Sentiment Survey Marketing 106

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 114

Strategy Brands UGC Marketing 114

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Improved Marketing Strategies. billion U.S.

Products 163

Products Instagram Brands How To 163

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. more engaging than long-form video. Each month, 80 million people spend an average of 24 hours on TikTok. Published on.

B2B 130

B2B Brands Marketing How To 130

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data.

Social Media 116

Social Media Sentiment Data Team 116

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?).

Buy 140

Buy Brands Survey Apparel 140

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39).

Social Media 134

Social Media Survey Buy Influencer 134

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 97

Sentiment Analysis Patterns Price 97

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187

SMS Strategy Marketing Discount 187

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys. Unfortunately, these surveys take weeks (if not months) to design and distribute.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 111

Patterns Sentiment Analysis Proposal 111

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Twist Image

JANUARY 23, 2014

I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. What can we do with this everyday tool. What do you think?

Retail 84

Retail Startup Marketing Mobile 84

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. People feel much more connected to a brand that actively engages their community. Organic helps engage your followers and build trust.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Idaconcpts

MARCH 23, 2013

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG brands have invested millions of dollars in creating robust brand sites and digital marketing campaigns—all in the interest of engaging loyal buyers. Great Outlook, Even Greater Task.

Retail 136

Retail Price Discount Survey 136

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Hootsuite

MARCH 2, 2023

50% of people surveyed say they’re more interested in a brand after seeing it on Instagram. Sending automated messages like updates on new products coming soon or “thank you for your support” messages is one way to stay engaged. See which types of DMs get the most engagement, and adjust your approach accordingly.

Social Media 131

Social Media How To Discount FAQ 131

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. If you can, engage your competitors in a faux customer service request and see how they respond. Send out surveys. But knowing where to start when creating a winning strategy can be daunting. See it in action.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 121

Review Brands How To Analysis 121

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52