Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 138

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

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Facebook Marketing Eventful Social Media 161

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Of the 9.8%

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Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. million Facebook: 8.4 million YouTube: 136K Twitter: 3.8 This can be seen on its TikTok or Twitter accounts as well.

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Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 225

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences.

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Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. 95% video views.

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Engagement Report Video Metrics 125

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

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Engagement Metrics ROI Comparison 105

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. Engagement Score. What Are Custom Metrics? We don’t want that.

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Metrics Examples Facebook How To 214

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

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Data Engagement Hubspot B2B 118

Sprout Social

APRIL 27, 2020

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post.

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Engagement Social Media Patterns Health Care 145

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

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Twitter Tourism Travel Education 106

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . Grab your seat right now.

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Facebook Marketing Training Eventful 165

Sprout Social

MARCH 31, 2021

Twitter sees an average of 500 million Tweets every day , meaning there’s no shortage of highly active and engaged users on the platform. That’s where Twitter scheduling comes in. In this guide, we’ll discuss the importance of scheduling Twitter posts and why it makes sense for your Twitter marketing strategy.

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Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter.

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BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. More than 396.5

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Twitter How To Microblogging URL 98

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Utilize Email Marketing. Use Search Engine Optimization.

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Tips Marketing Loyalty Hotels 182

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important. Guest post by Reno Macri. Image credit: CPS, Inc.

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Platform Engagement Hashtag Eventful 152

Webbiquity SMM

APRIL 4, 2023

While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Engage with customers and followers in real time.

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Types Social Media Microblogging Overview 145

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands.

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Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

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Strategy Tips Twitter Marketing 109

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

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Feed Feedly News Facebook 166

Janet Fouts

JANUARY 13, 2018

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

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Facebook Marketing Discount Authentication 125

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 million Twitter: 2 million Instagram: 1.9 million Indonesia: 1.7 Canada: 18.9K

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Engagement Social Media Strategy Meme 52

Social Media Marketing

AUGUST 29, 2017

Does Twitter still work? These are probably the most well-known inquiries we've run over on the Internet about the Twitter. billion searches per day, Twitter is still the most visited social media platform in the world. Use Twitonomy , you can enter any Twitter username and receive a detailed analysis of their profile.

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Twitter How To Marketing Analysis 107

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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Statistics Social Media Video Marketing 142

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

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Engagement B2B Data Social Media 118

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real.

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Facebook Marketing Training Template 166

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Facebook: 255K YouTube: 12.1K Twitter: 10.7K These were predominantly marketed towards men or the general populace. Instagram: 741.7K

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Influencer Social Media Strategy Marketing 59

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Here are some features of Chanel’s marketing strategy: 1.

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Fashion Platform Engagement Social Media 52

Kikolani

MARCH 18, 2013

This week, I had the privilege of taking a new Twitter tool for a spin. Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Benefits for Bloggers.

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Engagement Twitter Klout How To 167

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

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Engagement Social Media How To B2B 62

agora pulse

AUGUST 31, 2020

What is a Twitter list? Are you using Twitter lists? Basics of Twitter Lists. Twitter lists are a way to categorize accounts, so you can find them more easily later. When you only use your general feed on Twitter, you are subject to the whims of the Twitter algorithm to show you what it wants. Sound good?

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List Twitter How To Hashtag 173

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

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Engagement Brands Review Influencer 136

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 119

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161