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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Without social media benchmarks (a.k.a. Clear data.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Is that still the case? Image credit: Akshar Dave on Unsplash. On the Other Hand.

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The marketer’s guide to reporting on social video engagement

Sprout Social

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. 95% video views.

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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. Engagement Score. What Are Custom Metrics? We don’t want that.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.

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Early Insight into Facebook Reactions and How Engagement Differs Between Facebook and Twitter | Social You Should Know

Ignite Social Media

Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight into users on Pinterest. The Reaction to Facebook Reactions. Engagement Differs on Facebook and Twitter. All this in this week’s Social You Should Know.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

million Facebook: 8.4 million YouTube: 136K Twitter: 3.8 And once it brought this trademark flavor of savagery to Twitter and other platforms, there was no turning back. Let’s take a closer look at Wendy’s social media strategy to see how the brand maintains a top spot in online engagement.