Remove Engagement Remove Facebook Remove Marketing Remove Policies
article thumbnail

Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Even posts recommended by Facebook.

Video 201
article thumbnail

The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The First Rule of Facebook Ads: Know the Rules

Jon Loomer

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting.

Facebook 213
article thumbnail

12 Guidelines for Corporate Social Media Policies

Harp Interactive

12 Tips for Corporate Social Media Policy Guidelines. Corporations should include social media policies in their general business conduct policy and guidelines. Social Media Policies should be vetted by legal experts to control liability and risk. Set forth policy on disclosure by employees that they work for the company.

article thumbnail

How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. Provide a privacy policy URL. Let’s break down how this works and how you might use it.

article thumbnail

Strategy Before Policy

Mindjumpers

Social media policy. Some people might say; “well the policy is a part of the overall strategy” but when one takes a closer look it is more about don’t and this is failing. Invite them, involve them and engage them, as any company does with their clients. I am not against policy – I am for strategy. As I see it.

Policies 203
article thumbnail

Social Media Marketing Policies and Education: The Employee.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Look at it as an incentive, a reward even.

Policies 186