Sat.Jul 23, 2016 - Fri.Jul 29, 2016

Leave measurement to your heart, not just metrics

Waxing UnLyrical

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose.

Create the Right Goals for Your Website


This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused.

ROI 202

How to Monitor Social Media Conversations Using Agorapulse

agora pulse

Did you know that Agorapulse allows you to monitor social media by capturing key conversations on Twitter, Instagram, and Facebook? If you’re ready to get serious about social media listening, check out what we can do for you. Monitoring on Twitter.

15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+

The Social Media Hat

Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say "I need more followers!" It's not easy.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog.

More Trending

What Are Brand Ambassadors and Why Are They Important?


Over the past few years, methods of reaching the target audience have changed significantly. While… Read More.

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Should My Agency Use Social Media Automation?

agora pulse

“Should I use social media automation or can I simply post organically?” ” We have this conversation about once a month in our office with clients. Let me tell you, there are pros and cons for both, and ultimately we always end at the same point.

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples.

Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)

Buffer Social

One of our cultural values at Buffer , is to live smarter, not harder. We like to think this extends into our workflows as well.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Proving Marketing ROI: The Metrics You Should Report


Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.

3 Steps for Making Sure Your New Blog Makes Money Faster

Post by Adi Englander. There are plenty of ways for bloggers to generate revenue, but writers can easily become discouraged when they don’t see an immediate ROI on their efforts.

4 Key Ways to Impress Clients with Your Social ROI

agora pulse

Return on Investment, otherwise known as ROI, is the cornerstone of your business. If you can’t demonstrate that the client is getting a good return on the money they are paying you, and the time they are putting into their business relationship with you, then as an Agency you will struggle.

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The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Marketing: The Sky’s the Limit


The Goldmine That Is Instagram MarketingInstagram marketing is becoming increasingly important for many brands, especially… Read More.

20 Elements That Impact Link Value


The basic principle behind generating page and domain authority is rather simple. The more links that lead to your page or site, the more authority it will generate.

How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one.

The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next

Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world. T hat’s it. We’re done. It seems like everyone in the world has a smartphone.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Create an Audience of People Who Spent the Most Time on Your Website

Jon Loomer

Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken.

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How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who


Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More.

Cloud ERP vs. On-Site ERP: Top Considerations

The Realtime Report

Cloud ERP vs. On-Site ERP: Top Considerations. Before you can begin considering specific ERP (enterprise resource planning) providers, it’s important to decide whether you want a cloud or on-site deployment.

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Snapchat’s New Plans for Bitmoji and Twitter Verification Opens Up to All Users | Social You Should Know

Ignite Social Media

Bitmojis are now available for “snapping”, the Twitter verification process opens up to all users and Facebook IQ releases insights into the differences between Facebook and Instagram Users. All in this week’s Social You Should Know. Snapchat’s New Plan for Bitmojis.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

10 best content marketing tools

Website Grader, Open Site Explorer & 8 more tools. Post by Kate Simpson. C ontent marketers have access to hundreds of tools that can make their jobs more effective. With so many options out there, it’s easy to get carried away and start using more tools than necessary.

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The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever


In the old days, consumers would find a brand that did what it promised: perhaps… Read More.

How to Convert to a Business Profile on Instagram

Jenn's Trends

One of the latest updates Instagram has provided is the ability to upgrade your account to a business profile. This is currently rolling out to all users so if you don’t have it yet, hang tight and you should have it in the coming days.

Best Free SEO Tip for 2016


Preface. Sometimes the abundance of work to be done make me wanna weep silently surrounded by trees.

SEO 99

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

Sidekick 8/14-8/20


This week is the bee's knees! From World Honeybee Day to Soft Serve Ice Cream… Read More.


How Games Are Providing More Than Visual Entertainment

The Realtime Report

How Games Are Providing More Than Visual Entertainment. Gone are the days where we’d rely upon our video games for mere passive entertainment, as there’s now a brand new generation of games that are determined to impinge upon our daily lives in a much more visceral way.

Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30

Cody Ward

Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list.