Sat.Feb 11, 2023 - Fri.Feb 17, 2023

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Pinterest Expands Idea Pin Video Length to 5 Minutes

Social Media Today

Longer video will provide more opportunity to tell your story.

Video 205
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Dispelling The Myth That B2B Influencers Need Large Audiences

The Social Media Hat

The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.

B2B 206
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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Jon Loomer

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way to show Facebook what a quality website visitor is. You can use this for reporting, optimization, and targeting. The 60-second visit is pretty solid, but it has a weakness: What if someone sits at the top of the page for 60 seconds?

Eventful 180
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Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation

Pam Moore

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.

Patterns 148
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Will Now Allow Cannabis-Related Ads in Certain US States

Social Media Today

Twitter’s making a change to its policies on cannabis-related products.

Twitter 212
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Influencer Program: Introducing the B2B Influencer Incubator!

The Social Media Hat

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

B2B 209

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Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation

Pam Moore

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.

Patterns 147
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Meta Provides More Insight into Ad Targeting via Updated ‘Why Am I Seeing This Ad’ Panels

Social Media Today

Meta’s adding more contextual explainers to its ad targeting overview listings.

Overview 194
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past.

Brands 145
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#545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed

Amy Porterfield

Listen on… The step-by-step marketing launch strategy behind my new book, Two Weeks Notice If you had told me years ago that one day I’d be a published author, I probably would have called your bluff. Writing a book — especially one that I know is going to help so many women ditch […] The post #545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 112
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. Managing social through down markets requires an additional layer of focus, rigor and empathy.

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YouTube Tests Multi-Language Audio Tracks, Expands Creator Music

Social Media Today

YouTube’s added some new audio elements to help expand the appeal of your content.

YouTube 189
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The 12 Top Benefits of Chatbots in 2023

Hootsuite

The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that.

FAQ 138
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Stop Procrastinating and Start DOing!

Janet Fouts

Do you procrastinate? I think we can all relate to putting things off until they are juuust right, can’t we? But at some point, we just gotta DO THE THING! While we already know putting it off isn’t really helpful, we still piddle around with distractions rather than doing that thing. Procrastination sparks a circular dance around the things we need to do and doing less “important things” especially if we are working from home.

Skills 91
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Elon Musk Unblocks Everyone He’s Blocked On Twitter Over The Years (Including Me)

Forbes Social Media

Musk confirmed Monday night that he unblocked everyone he’s ever blocked over the years. And it likely has something to do with Musk’s recent frustration that he wasn’t getting enough engagement on the service that he paid $44 billion to own.

Twitter 102
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Twitter’s Making SMS Two-Factor Authentication a Twitter Blue Exclusive Feature

Social Media Today

Twitter says that scammers have been abusing the current 2FA system.

SMS 201
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The Ethical and Legal Considerations of Artificial Intelligence

WebInKnow

I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done. However, using AI to modify other people's work means ethical and legal issues around copyright and ownership.

Issues 98
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Should You Copy & Paste Your Law Firm Bio To Your LinkedIn Profile?

Myrland Marketing

Setting up your LinkedIn profile is easy, right? You just copy and paste everything from your law firm website bio into your LinkedIn profile. Done, right? Not so fast. Your LinkedIn Profile Is Not Your Website Bio LinkedIn should not be just another placeholder for your website bio. What do I mean by that? Unlike your website bio, which is, except in a few rare cases, a static bio that doesn’t invite interaction and conversation, your LinkedIn profile is more personal.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How brands can collaborate with Black creators in 2023

Sprout Social

It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

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Google Reveals Key Search Trends Around Valentine’s Day

Social Media Today

Some interesting insights into evolving Valentine’s Day trends.

Trends 196
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Don’t Let A Scammer Steal Your Happily-Ever-After This Valentine’s Day

Forbes Social Media

Romance scams are thriving online. Companies and agencies who monitor these kinds of scams expect numbers to tick up around Valentine's Day, since those looking to make a connection can also appear to be easy marks.

Company 94
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Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation

Pam Moore

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to build a B2B marketing strategy

Koka Sexton

Building a B2B marketing strategy can be a challenging task, but it is essential for the success of any business that relies on other businesses as its customers. A well-crafted B2B marketing strategy can help a business to target the right customers, create a strong brand, and generate more leads and sales. Here are some steps to help you build a successful B2B marketing strategy: Define your target market: The first step in building a B2B marketing strategy is to identify your target market.

B2B 90
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Instagram Adds New Reactions, Stickers and More for Valentine’s Day

Social Media Today

Instagram has added a range of Valentine’s Day features.

Instagram 202
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What is a brand ambassador and what do they do?

Audiense

We live in the brand era. With the number of businesses growing by the day, consumers are increasingly turning to company values as the key differentiator for making purchase decisions. In turn, these businesses need to use digital marketing strategies and the profiles of influencers and brand ambassadors to stand apart.

Brands 78
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4 social advocacy examples that prove authenticity pays off

Sprout Social

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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It Is Time To Pass Laws To Protect Voters Against Disinformation

Forbes Social Media

Disinformation is used to influence voters and elections. It is used by foreign nations and fed to fake social media accounts by hired guns to persuade voters and sway elections. We need laws to protect voters from disinformation.

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TikTok Launches Live-Stream Trivia, with Cash Prizes in the App

Social Media Today

The live trivia sessions will provide TikTok with another opportunity to boost live-stream engagement.

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My Business Was Hurting My Sleep — Here's How I Built Better Habits

Buffer Social

For most of my life, I never had an issue with sleep. But then, I started a business. Many people assume that the founder of a meditation app has self-care all figured out, but as the stress of building Simple Habit mounted, so did my newfound insomnia. During the day, I was meeting with partners and investors, hiring new employees, and by all metrics succeeding at scaling a business.

Energy 83
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How to create a YouTube channel for your brand in 5 steps

Sprout Social

YouTube may not be a new player in the social media game. But it’s tried and true. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more.

YouTube 86
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Elon Musk Resorts To Asking Users To ‘Like’ Competing Electric Car Ad On Twitter

Forbes Social Media

Elon Musk, the CEO of Twitter who’s reportedly struggled with engagement on his social media platform, personally asked Twitter users to like a car ad for Hyundai on Friday.

Compete 81