Social Media Today

FEBRUARY 14, 2023

Longer video will provide more opportunity to tell your story.

Video 206

Video 206

The Social Media Hat

FEBRUARY 12, 2023

The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.

B2B 209

B2B Influencer Social Media Marketing 209

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way to show Facebook what a quality website visitor is. You can use this for reporting, optimization, and targeting. The 60-second visit is pretty solid, but it has a weakness: What if someone sits at the top of the page for 60 seconds?

Eventful 182

Eventful Aggregator Widget Conversation 182

Pam Moore

FEBRUARY 17, 2023

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.

Patterns 148

Patterns Energy Team Skills 148

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Social Media

Social Media Today

FEBRUARY 15, 2023

Twitter’s making a change to its policies on cannabis-related products.

Twitter 213

Twitter Policies Products 213

The Social Media Hat

FEBRUARY 11, 2023

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

B2B 209

B2B Influencer Questions Social Media 209

Pam Moore

FEBRUARY 17, 2023

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.

Patterns 147

Patterns Energy Team Skills 147

Social Media Today

FEBRUARY 14, 2023

Meta’s adding more contextual explainers to its ad targeting overview listings.

Overview 195

Overview List 195

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past.

Brands 145

Brands HootSuite Hashtag Instagram 145

Amy Porterfield

FEBRUARY 16, 2023

Listen on… The step-by-step marketing launch strategy behind my new book, Two Weeks Notice If you had told me years ago that one day I’d be a published author, I probably would have called your bluff. Writing a book — especially one that I know is going to help so many women ditch […] The post #545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 121

Marketing Publishing Strategy 121

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Social Media

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. Managing social through down markets requires an additional layer of focus, rigor and empathy.

Social Media 114

Social Media Marketing Atlassian Team 114

Social Media Today

FEBRUARY 13, 2023

YouTube’s added some new audio elements to help expand the appeal of your content.

YouTube 190

YouTube Content 190

Hootsuite

FEBRUARY 14, 2023

The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that.

FAQ 138

FAQ Retail Team Buy 138

Janet Fouts

FEBRUARY 15, 2023

Do you procrastinate? I think we can all relate to putting things off until they are juuust right, can’t we? But at some point, we just gotta DO THE THING! While we already know putting it off isn’t really helpful, we still piddle around with distractions rather than doing that thing. Procrastination sparks a circular dance around the things we need to do and doing less “important things” especially if we are working from home.

Skills 91

Skills Issues Products Process 91

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Forbes Social Media

FEBRUARY 13, 2023

Musk confirmed Monday night that he unblocked everyone he’s ever blocked over the years. And it likely has something to do with Musk’s recent frustration that he wasn’t getting enough engagement on the service that he paid $44 billion to own.

Twitter 102

Twitter Engagement Social Media 102

Social Media Today

FEBRUARY 17, 2023

Twitter says that scammers have been abusing the current 2FA system.

SMS 202

SMS Authentication Features Twitter 202

WebInKnow

FEBRUARY 14, 2023

I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done. However, using AI to modify other people's work means ethical and legal issues around copyright and ownership.

Issues 98

Issues Data Tools 98

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Collaboration 99

Collaboration Brands Press Release Communities 99

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Myrland Marketing

FEBRUARY 13, 2023

Setting up your LinkedIn profile is easy, right? You just copy and paste everything from your law firm website bio into your LinkedIn profile. Done, right? Not so fast. Your LinkedIn Profile Is Not Your Website Bio LinkedIn should not be just another placeholder for your website bio. What do I mean by that? Unlike your website bio, which is, except in a few rare cases, a static bio that doesn’t invite interaction and conversation, your LinkedIn profile is more personal.

LinkedIn 96

LinkedIn Syndication Reputation Course 96

Social Media Today

FEBRUARY 14, 2023

Some interesting insights into evolving Valentine’s Day trends.

Trends 197

Trends Google 197

Forbes Social Media

FEBRUARY 13, 2023

Romance scams are thriving online. Companies and agencies who monitor these kinds of scams expect numbers to tick up around Valentine's Day, since those looking to make a connection can also appear to be easy marks.

Company 94

Company Social Media 94

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone.

Authentication 93

Authentication Examples Class Team 93

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Social Media

Pam Moore

FEBRUARY 17, 2023

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.

Patterns 78

Patterns Energy Team Skills 78

Social Media Today

FEBRUARY 14, 2023

Instagram has added a range of Valentine’s Day features.

Instagram 202

Instagram Features 202

Koka Sexton

FEBRUARY 16, 2023

Building a B2B marketing strategy can be a challenging task, but it is essential for the success of any business that relies on other businesses as its customers. A well-crafted B2B marketing strategy can help a business to target the right customers, create a strong brand, and generate more leads and sales. Here are some steps to help you build a successful B2B marketing strategy: Define your target market: The first step in building a B2B marketing strategy is to identify your target market.

B2B 90

B2B Strategy Marketing How To 90

Audiense

FEBRUARY 14, 2023

We live in the brand era. With the number of businesses growing by the day, consumers are increasingly turning to company values as the key differentiator for making purchase decisions. In turn, these businesses need to use digital marketing strategies and the profiles of influencers and brand ambassadors to stand apart.

Brands 78

Brands Influencer Strategy Company 78

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Social Media

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. But it’s tried and true. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more.

YouTube 88

YouTube Brands How To Analytics 88

Social Media Today

FEBRUARY 16, 2023

The live trivia sessions will provide TikTok with another opportunity to boost live-stream engagement.

Engagement 167

Engagement 167

Forbes Social Media

FEBRUARY 15, 2023

Disinformation is used to influence voters and elections. It is used by foreign nations and fed to fake social media accounts by hired guns to persuade voters and sway elections. We need laws to protect voters from disinformation.

Influencer 86

Influencer Social Media 86

Buffer Social

FEBRUARY 13, 2023

For most of my life, I never had an issue with sleep. But then, I started a business. Many people assume that the founder of a meditation app has self-care all figured out, but as the stress of building Simple Habit mounted, so did my newfound insomnia. During the day, I was meeting with partners and investors, hiring new employees, and by all metrics succeeding at scaling a business.

Energy 83

Energy Meeting Exercises Research 83

Koka Sexton

FEBRUARY 16, 2023

Email nurturing is an effective way to build and maintain relationships with your customers or clients. By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. But what goes into creating an engaging email nurturing campaign? Here are some key elements to consider: Define your goals: Before you start crafting your emails, it’s important to know what you want to achieve.

Campaign 78

Campaign Engagement Case Study Newsletter 78