Sat.Feb 11, 2023 - Fri.Feb 17, 2023

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Pinterest Expands Idea Pin Video Length to 5 Minutes

Social Media Today

Longer video will provide more opportunity to tell your story

Video 197
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Influencer Program: Introducing the B2B Influencer Incubator!

The Social Media Hat

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat. Digital Marketing B2B Influencer Influencer Marketing Influencer Program Video

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Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation

Pam Moore

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business.

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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old.

HootSuite 145
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Twitter’s Making SMS Two-Factor Authentication a Twitter Blue Exclusive Feature

Social Media Today

Twitter says that scammers have been abusing the current 2FA system

SMS 186
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Dispelling The Myth That B2B Influencers Need Large Audiences

The Social Media Hat

The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat. Digital Marketing B2B B2B Influencer Influencer Marketing

B2B 155

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The Ethical and Legal Considerations of Artificial Intelligence

WebInKnow

I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done. However, using AI to modify other people's work means ethical and legal issues around copyright and ownership

Data 98
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Meta Provides More Insight into Ad Targeting via Updated ‘Why Am I Seeing This Ad’ Panels

Social Media Today

Meta’s adding more contextual explainers to its ad targeting overview listings

Overview 183
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Create a Meta Custom Event That Combines Time Spent and Scroll Depth

Jon Loomer

Quality traffic with Facebook ads is the Holy Grail. I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. But I have a solution for you: A custom event that combines time spent and scroll depth.

Eventful 137
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Introducing Buffer's AI Assistant

Buffer Social

I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. Someone to bounce ideas off, someone to help me write updates, even someone to translate my posts.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025.

HootSuite 131
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Google Reveals Key Search Trends Around Valentine’s Day

Social Media Today

Some interesting insights into evolving Valentine’s Day trends

Trends 178
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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Jon Loomer

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way to show Facebook what a quality website visitor is.

Eventful 133
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My Business Was Hurting My Sleep — Here's How I Built Better Habits

Buffer Social

For most of my life, I never had an issue with sleep. But then, I started a business. Many people assume that the founder of a meditation app has self-care all figured out, but as the stress of building Simple Habit mounted, so did my newfound insomnia.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Stop Procrastinating and Start DOing!

Janet Fouts

Do you procrastinate? I think we can all relate to putting things off until they are juuust right, can’t we? But at some point, we just gotta DO THE THING! While we already know putting it off isn’t really helpful, we still piddle around with distractions rather than doing that thing.

Skills 91
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Twitter Will Now Allow Cannabis-Related Ads in Certain US States

Social Media Today

Twitter’s making a change to its policies on cannabis-related products

Policies 176
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Top Influencers in 2023: Who to Watch and Why They’re Great

Hootsuite

When it comes to social media, top influencers have cracked the code. They earn thousands or even millions per year for sharing branded content with their audience. This ability to turn content into cash? Frankly, we think it’s social success at its best.

HootSuite 114
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#545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed

Amy Porterfield

Listen on… The step-by-step marketing launch strategy behind my new book, Two Weeks Notice If you had told me years ago that one day I’d be a published author, I probably would have called your bluff.

Marketing 110
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Elon Musk Unblocks Everyone He’s Blocked On Twitter Over The Years (Including Me)

Forbes Social Media

Musk confirmed Monday night that he unblocked everyone he’s ever blocked over the years. And it likely has something to do with Musk’s recent frustration that he wasn’t getting enough engagement on the service that he paid $44 billion to own.

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Instagram Adds New Reactions, Stickers and More for Valentine’s Day

Social Media Today

Instagram has added a range of Valentine’s Day features

Features 176
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire.

Atlassian 104
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How to build a B2B marketing strategy

Koka Sexton

Building a B2B marketing strategy can be a challenging task, but it is essential for the success of any business that relies on other businesses as its customers.

B2B 90
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Don’t Let A Scammer Steal Your Happily-Ever-After This Valentine’s Day

Forbes Social Media

Romance scams are thriving online. Companies and agencies who monitor these kinds of scams expect numbers to tick up around Valentine's Day, since those looking to make a connection can also appear to be easy marks.

Company 95
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TikTok Plans to Creator Revenue Share Program as User Growth Stalls

Social Media Today

Some concerning signs from the short-form video app of the moment

Video 169
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4 tips for managing customer data end-to-end (and how social media can help)

Sprout Social

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members.

Data 101
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Should You Copy & Paste Your Law Firm Bio To Your LinkedIn Profile?

Myrland Marketing

Setting up your LinkedIn profile is easy, right? You just copy and paste everything from your law firm website bio into your LinkedIn profile. Done, right? Not so fast. Your LinkedIn Profile Is Not Your Website Bio LinkedIn should not be just another placeholder for your website bio.

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25 Valentine’s Day Templates (Canva) that You’ll Love

Socially Sorted

Valentine's Day Templates are ready for you to use in Canva to share the love! It's that time of the year when love is in the air. Who can resist some romantic quote and shareable content about love?

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TikTok Tests In-Stream Shopping Options as it Pushes to Build on its Revenue Potential

Social Media Today

TikTok continues to push ahead with its in-stream shopping initiatives

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How brands can collaborate with Black creators in 2023

Sprout Social

It has been three years since what many media outlets described as “the racial reckoning of 2020.”

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What’s With Those Cartoonishly Big Red Rubber Boots Influencers Are Showing Off On Social Media?

Forbes Social Media

Social media feeds have been inundated with photos and videos of content creators in giant red boots made by art collective MSCHF. Money /money Money /money Innovation /innovation Social Media /social-media Breaking breaking-news

Feed 82
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What happened to iPhone 9?

BeingOptimist

Over the years, Apple has released 38 iPhones. They have picked up the pace in the last few years. This makes it harder for casual consumers to keep track of new releases. However, one thing that everyone has noticed is that there’s a suspicious gap between iPhone 8 and iPhone X. This has led many to wonder, what happened to iPhone 9? Why was it never released, and what went into this decision-making process?

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YouTube Tests Multi-Language Audio Tracks, Expands Creator Music

Social Media Today

YouTube’s added some new audio elements to help expand the appeal of your content

YouTube 167