Sat.Aug 15, 2015 - Fri.Aug 21, 2015

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Visuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text.

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Guest Post by Julie O’Neil. Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage.

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How to Motivate Young Employees to Volunteer


From elementary through high school, many students participate in community volunteer projects through their school or extracurricular activities. Generally someone coordinates these activities and students simply show up, are told what to do, and have fun while serving their community.

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2015 Macbook Review

Jason Yormark

If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck).

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

4 Reasons the New Google Local Stack Sucks


Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company. Critics have complained that the stack makes it harder for up and coming businesses to compete, suffers from a bunch of UX flaws, and looks suspiciously like Google’s new Home Service Ads. But that’s just the tip of the iceberg. Here are just a few more headaches that might not be obvious. You might want to keep a stress ball handy. 1. The Local Stack Hides Phone Numbers. Contractors know that phone numbers can play a big role in your branding. A good vanity number can help keep top of mind awareness (like 925-555-ROOF for a roofer) while an old prefix can show you’ve been local for decades (good luck getting a new 373-xxxx line in Livermore.) Other distinct numbers, or numbers that are posted on enough offline materials, can also contribute to your branding. If you’re in love with your phone number, that’s too bad, because Google doesn’t care. While the desktop local stack at least lets users click through to see phone numbers, the mobile stack just displays a “call” button. A search for “roofer in Livermore” on a mobile device. 2. The Local Stack Hides URLs. Dr. Adam Paiso’s business, the “Livermore Chiropractic and Wellness Center”, is easy to confuse with his competitor, “Livermore Chiropractic” His domain name,, helped clear up that confusion. That is, until Google chose to hide it in the local stack. Display URLs contain a ton of information for users. They’re important for brand exposure, building trust, and setting landing page expectations. It’s easy to find resources on the importance of display URLs for ad campaigns , and if you’ve been following our blog you may have seen sell for big bucks. If you run your own business, you’ve probably been tempted to buy a “better” domain at one point or another. Again, Google has chosen to take the URLs out of the equation for the local stack, so we can rely more on their shadowy ranking algorithm and easily spoofed reviews, instead of our own intuition. Thanks for that. 3. It’s Basically Impossible To Leave Reviews for a New Business. As Jennifer Slegg pointed out on , it just became a lot harder for a business to earn their first Google review the old fashioned way. If you don’t have at least one review on Google, the option for a user to leave one disappears. Literally. The workaround solution involves hunting down a business’s Google+ page, which used to be linked to their Google map pack listings… until the local stack replaced them. Nowadays, the chance of earning your first Google review organically, without outreach, is basically 0%. Since reviews factor into about 10% of your overall local rank , at a conservative estimate, you now get to drop everything and buy into a review acquisition platform. That means Irish Heating & Air ‘s owner now gets to spend more time with GetFiveStars or Nearby Now on his iPhone and less time installing HVACs. (note: no offense to GetFiveStars or Nearby Now. We’ve looked at a lot of review acquisition platforms and those two will give you the best bang for your buck, by far.) . 4. Is Your Address Hidden? Not Anymore! On the old Google map pack, it was possible to list your business as a strictly service area business, without a brick and mortar presence. For smaller contractors who work out of their homes and trucks, that worked great. You can probably guess where this is going. As Phil Rozek pointed out, the new local stack will put a pin on your address, whether your address is supposed to be displayed or not. So make sure you clean the guest bathroom, because you might have some company. Why Did Google Switch to the Local Stack? The short answer is that Google wanted a more consistent local search module. Instead of seeing 3, 5, and 7 packs (listing businesses A through C, E, or G), carousels, a different style of listing on Google Maps, and a completely different layout on mobile, we now pretty much get the same kind of listings everywhere. That means users should know where to find what they’re looking for a little quicker — even if it takes a couple extra clicks to get there. Of course, it’s worth mentioning that the layout also looks a lot like their new Home Service Ads , which are still in beta testing for now. Considering how aggressively they rolled out the local stack, and how rough it is around the edges, you better believe that Google has something up their sleeves. The post 4 Reasons the New Google Local Stack Sucks appeared first on Navolutions. News Reputation Management SEO business reviews Google+ home service ads HSA local stack map pack reviews

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Couch Control: Measurement Therapy for PR Pros

Waxing UnLyrical

Last week I had a whirlwind trip to Florida for not one, not two, but three speaking/training engagements in as many days. And even for me, that’s a lot.

More Trending

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic.

One Super-Easy Way To Convert Traffic And Avoid 404 Errors

SocMed Sean

When it comes to blogging or Websites, traffic is good… but what you do with that traffic can make the difference between life and death of your blog and your business.

Monday Roundup: Lessons from Avinash Kaushik

Waxing UnLyrical

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time!

Don’t Miss AMS Fest!  Sept 17 in DC


Don’t Miss AMS Fest! Register Here! AMS Fest is a one-day event where you’ll be elbow-to-elbow with other association executives, Association Management System consultants and AMS vendors that all want to engage in discussions around nothing but AMS.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Most Popular NFL Teams On Facebook


It’s the most wonderful time of the year! I’m not talking about the holidays—it’s football season! Coveted by true fans like myself, this time of year means tailgaiting, game-watching, and, of course, social media.

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Improve Your Marketing With Hashtags


Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business.

How To Promote Your Content Through Social Ads Effectively


Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic.

Take the Community Careers & Compensation Survey!!


Are you a community manager? . Then please take this survey ! The survey, conducted by our buddies at the Community Roundtable , looks at key roles, skills and compensation in the community domain.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls. Removed From the Google Index

Bill Hartzer

The problematic website Ripoff Report has been completely removed from the Google Index. Based on a Google search for, I can now confirm that has been removed.

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4 Adjectives That Should Dominate Your Email Subject Lines

Convince & Convert

David Ogilvy once famously observed that since five times more people read a headline than body text, once your headline was written, you’d “spent eighty cents of your dollar.”. But with email subject lines, it’s the whole buck.

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How to Use Twitter as a Professional Networking Tool


Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network.

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Is the Financial Services Industry Poised for Market Disruption?


At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile. As time went on, your relationship with your bank grew: when you needed to add a checking account… when you needed a student loan… when you were buying your first house.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter’s Innovative Use of Responsive Web Design

Bill Hartzer

I am not sure if you have noticed, by Twitter has implemented what I would call a very innovative use of responsive web design.

5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

If marketing and sales departments want to get firing on all cylinders, they need to work together. While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. But guess what?

What is LinkedIn, and How Can I Use it to Get a Job?


We have social networks for the whole family: Facebook. Social networks for those obsessed with pictures of their food: Instagram. And social networks for the terminally impatient: Twitter. But what is LinkedIn? To put it simply, it’s a social network for the professional. What kind of professional?

4 Ways to Generate More Leads Through Social Media

Small Business Mavericks

Social media has come into its own as a lead generation system. Of course, like a lot of other things, it matters how you do it. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The New gTLD Domain Name Extensions Explained, Using Pizza

Bill Hartzer

Recently, there have been a few interesting posts and videos that I’ve liked that make their points using pizza. So, here are the new gTLD domain name extensions, explained using pizza. Really, it’s pretty simple: 1. The old, traditional.COM is the cheese pizza.

How to Balance Ethics and Reality in Influencer Marketing

Convince & Convert

Image via The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”.

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Image used under Creative Commons license. This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown.

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3 Signs Your Online Health is Deteriorating

Small Business Mavericks

How’s your online health? Just like your physical health, you should get in the habit of checking your online health periodically. But how do you know if your online health is failing? Here are 3 sure signs that your business’s online health is going south. You can’t be found in the search engines – If your website isn’t getting indexed in the search engines, then it could be for a number of reasons.

I Just bought Bill.Ninja Domain Name

Bill Hartzer

As you may be aware, I am a big fan of the new gTLD domain name extensions, there are hundreds of them already in General Availability. So, I was hunting around today, using the technique below, to find available domain names and names that I wish to pre-register.

How to Adapt Your Brand for Instagram

Convince & Convert

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram.

Emotions - Social Media

Social Media Network Marketing

Emotions ​​ I Work As Freelance Social Media Network Professional, Blog Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World

Should You Manage ROI By The Channel?

Small Business Mavericks

Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. That’s good. But should you measure ROI by channel? It depends on what you mean by channel , but I’d say “yes, definitely.” ” What Do We Mean When We Say ‘Channel’?

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How To Promote Your Content Through Social Ads Effectively


Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. The post How To Promote Your Content Through Social Ads Effectively appeared first on Kikolani. Social Media Facebook LinkedIn Social Media Marketing Traffic

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5 New Tips to Convert on Long Tail Search Queries

Convince & Convert

Image via Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five.

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