Sat.Jul 11, 2020 - Fri.Jul 17, 2020

How to coordinate an audience-centric digital marketing strategy


This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is the second article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence. You can read the previous one here. Audience Intelligence

ROI 106

Here’s how B2B companies can use YouTube marketing


YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

B2B 98

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Getting Started With Dynamic Ads (They’re Less Complicated Than You May Think)

agora pulse

Want to run hyper-targeted ad campaigns that resonate with your audience? Dynamic ads can do that and more. Here’s a deeper look at the pros and cons of them and how to begin. . Facebook Ads is an unbelievably powerful ad system with incredible customization options. You can use advanced targeting options (and retargeting options!) to show the right users at the right time.

Facebook, Google and Apple Announce New Emoji Updates for World Emoji Day

Social Media Today

Today is World Emoji Day, and several platforms have taken the opportunity to announce new emoji updates

Apple 131

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers.

Brands 128

More Trending

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. You’re also responsible for reporting on your results. So, you have to keep your organization or agency up to date about what’s working and what needs to change.

Report 121

Social Media Marketing Post-COVID: Marketers Predict the Future

Social Media Today

What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts

LinkedIn Career Advice: Don’t Miss Out on Your Next Job Search

The Realtime Report

LinkedIn Career Advice: Don’t Miss Out on Your Next Job Search. As if starting a job search isn’t stressful enough, now there are new tools. Still, you may find that it’s good news. Using LinkedIn as part of your strategy is smart, and LinkedIn career advice is usually right on the money. Did you know that 87% of corporate job recruiters use LinkedIn to find candidates? Getting on LinkedIn could be the best move for your career.

Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. LinkedIn, the leading social media network for professionals to connect, currently has over two million groups on their platform.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

YouTube Playlists: Are You Neglecting This Marketing Powerhouse?

agora pulse

Are you including YouTube playlists in your social media marketing toolbox? You should! Check out these reasons for using them and tips for getting started. YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. Few businesses use them for marketing purposes. So, let’s dive into YouTube playlist basics and tips.

Pinterest Shares New Guide to Effective Pin Marketing in 2020

Social Media Today

Pinterest has published a comprehensive new guide to Pinterest marketing in 2020, which is a must-read for all potential business users

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems.

eBook 88

Reputation management for individuals: how to monitor your personal brand


We're in the information age that brought back the importance of reputation. No matter how much time passes, it's still important what you've posted on Twitter and what has been written about you. Let's see how you can manage personal online reputation

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five Unique Ways to Use Social Media to Enrich Your SEO

It’s time to look at social media beyond being a way to connect with people and see it for what it can really do for your business. Used correctly, social media can generate more business for you than any other marketing channel, so you can’t afford to take it lightly. Most business owners trying to create an online presence for their companies have heard about SEO and how valuable it is. It’s necessary to get your business ranked high up in the search engine results.

SEO 88

Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads

Social Media Today

Google is launching some more new ad tools to help businesses showcase their offers and maximize branding

Tools 126

7 Things to Look for When Shopping for Twitter Management Tools

agora pulse

Shopping for Twitter management tools? Our survey of community managers all over the globe returned seven universal features you must look for. With a gazillion Twitter management tools out there, how do you find the perfect match for you and your business? As a social media manager, you don’t have time to try out each one you hear about! But spending time using a suboptimal tool can: Slow you down. Create miscommunication within your team. Disrupt your workflow.

Tools 86

How to Create a Buyer Persona (Includes Free Persona Template)


Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Buyer personas remind you to put your audience’s wants and needs ahead of your own.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Level-up Your Visual Branding on Instagram


A visual brand identity is all about how your business looks and feels on social media. On Instagram, a strong visual identity can help strengthen your brand message, make you look more professional, and even convert visitors to your profile into lifelong followers. And the good news is, you don’t need to break the bank to do it. You can improve your visual branding on Instagram for free with the help of a few online tools. Here’s how: Table of Contents.

Instagram Adds New 'Shop' Tab in Explore, the Next Stage of On-Platform Shopping

Social Media Today

Instagram is rolling out a new 'Shop' section in its Explore discovery listings, the next stage in its eCommerce shift

8 Tips by B2B Marketers for LinkedIn Lead Generation


For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated.

B2B 81

Missing or Broken Mouse? Master the Art of Operating Windows Without a Mouse


The mouse is an essential part of the user interface system of a PC. As we used to do a lot of things with the mouse, it will be tough to work with your computer in the absence of a mouse. Sometimes you may have to work without a mouse due to unavoidable circumstances. When you have lost or broken your mouse , you may have to use the keyboard as a mouse. The mouse is just an accessory to PC operation, but not an integral part of the computer.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Seven Benefits Businesses Achieve Through Tax Laws

The Realtime Report

Seven Benefits Businesses Achieve Through Tax Laws. Starting a business is not a piece of cake. It takes a lot of struggle and hard work to establish and nurture a company. Over time, you must have encountered tremendous obstacles to ensure business stability and gradual growth. Throughout the year, you work so hard, and there is an expected profit that you are excited to earn every year. But taxes do not let you stay happy for long, and with a heavy heart, you pay heavy taxes.

Facebook Rolls Out Screen-Sharing in the Messenger App

Social Media Today

Facebook's expanding its screensharing options within Messenger to both Messenger Rooms and the mobile app

Mobile 126

The Digital Gap

Ari Herzog

Whether an adult is working from home or a child is engaged in remote learning, the process is the same: Use a computer or mobile device, connect to a website, log into a system, and submit data. Maybe the instructions involve listening to a sound file. Maybe there is a video to learn from or a video conferencing program to interact with other people. Maybe there’s a lot of uploading and downloading files. The decennial U.S.

How To Disable Automatic Updates On Windows 10


Automatic updates on Windows 10 are quite frustrating especially when any new Windows update is introduced. You can anytime disable Windows update and control its installation and updates. On my Windows 10 PC, I many times encounter automatic updates and I find it very intruding as it takes too much time to reboot. Many times, it even hinders work and my system goes on updates in between. What shall I do to stop these automatic updates?

What is Share of Voice? A beginner's guide to Share of Voice


Share of Voice is an essential marketing metric that can come in handy in different business decisions. In this blog post, we explain what is Share of Voice, what business insights you can derive by measuring it, and how to calculate your Share of Voice using Awario

Facebook Rolls Out New Image Presentation Options to More Users

Social Media Today

Facebook is rolling out a new set of options for image presentation within posts

7 Predictions for Post-Pandemic Life

Ari Herzog

From the workplace to education to music concerts to more, here are seven predictions about our post-pandemic life from expert sources. Work: Gartner suggests nine workplace trends that could change after the pandemic, such as humanizing employees.

How To Change Start Menu On Windows 10?


Windows 10 undoubtedly has an appealing look wherein you can experience many colors and customization’s. The Start Menu for Windows 10 is a hub for everything you look for, you can make changes to its default look giving it a more precise and beautiful look all around. Being one of the most used tools on Windows 10, Start Menu is quite popular and is used to open various apps, for restarting or shutting down a computer.