Sat.Jul 11, 2020 - Fri.Jul 17, 2020

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How to coordinate an audience-centric digital marketing strategy

Audiense

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is the second article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence.

Strategy 165
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Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content.

YouTube 117
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Getting Started With Dynamic Ads (They’re Less Complicated Than You May Think)

agora pulse

Want to run hyper-targeted ad campaigns that resonate with your audience? Dynamic ads can do that and more. Here’s a deeper look at the pros and cons of them and how to begin. . Facebook Ads is an unbelievably powerful ad system with incredible customization options. You can use advanced targeting options (and retargeting options!) to show the right users at the right time.

Library 119
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[SOLVED] How Do I Contact Pinterest Support When I Need My Questions Answered?

SocMed Sean

Do you need to get in contact with Pinterest customer support to address an issue with your account? Here are some ways to contact the Pinteres support team. The post [SOLVED] How Do I Contact Pinterest Support When I Need My Questions Answered? appeared first on SocMedSean - Social Media Sean.

Questions 246
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers.

Brands 226
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Twitter Rolls Out New Direct Message Overlay to All Desktop Users

Social Media Today

Twitter users on desktop will now be able to respond to direct messages without having to leave their main tweet feed, with Twitter adding a new message overlay window.

Twitter 218

More Trending

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[ANSWERED] How Do I Contact Pinterest Support When I Need Help?

SocMed Sean

Do you need to get in contact with Pinterest customer support to address an issue with your account? Here are some ways to contact the Pinteres support team. The post [ANSWERED] How Do I Contact Pinterest Support When I Need Help? appeared first on SocMedSean - Social Media Sean.

Issues 173
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LinkedIn Career Advice: Don’t Miss Out on Your Next Job Search

The Realtime Report

LinkedIn Career Advice: Don’t Miss Out on Your Next Job Search. As if starting a job search isn’t stressful enough, now there are new tools. Still, you may find that it’s good news. Using LinkedIn as part of your strategy is smart, and LinkedIn career advice is usually right on the money. Did you know that 87% of corporate job recruiters use LinkedIn to find candidates?

LinkedIn 182
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5 Key Considerations for a Compelling Social Media Marketing Approach

Social Media Today

The most successful social media campaigns incorporate quality products, sharing dynamics and effective amplification - here are some tips based on a range of brands.

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3 ways to use audience intelligence for fashion innovation

Audiense

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences. Connect with him on Twitter and LinkedIn.

Fashion 178
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Need to Fundraise? Stick With What Works!

SocialFish

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. There are hundreds of fundraising ideas out there that various organizations use. Many require a ton of resources and yield poor results. However, there are several key fundraisers that have proven themselves consistently over time and have helped schools and non-profits get the results they need without burning their resources at both ends.

Delicious 130
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Seven Benefits Businesses Achieve Through Tax Laws

The Realtime Report

Seven Benefits Businesses Achieve Through Tax Laws. Starting a business is not a piece of cake. It takes a lot of struggle and hard work to establish and nurture a company. Over time, you must have encountered tremendous obstacles to ensure business stability and gradual growth. Throughout the year, you work so hard, and there is an expected profit that you are excited to earn every year.

System 162
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Pinterest Will Donate $300k to the Hospitality Sector as Part of New 'Chefs at Home' Initiative

Social Media Today

Pinterest is launching a new 'Chefs at Home' initiative which will showcase recipe ideas from leading experts, while helping to support the hospitality sector.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. You’re also responsible for reporting on your results. So, you have to keep your organization or agency up to date about what’s working and what needs to change.

Report 147
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Need to Fundraise? Stick With What Works!

SocialFish

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. There are hundreds of fundraising ideas out there that various organizations use. Many require a ton of resources and yield poor results. However, there are several key fundraisers that have proven themselves consistently over time and have helped schools and non-profits get the results they need without burning their resources at both ends.

Delicious 130
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also no

eBook 141
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Several High Profile Twitter Accounts Hacked in Massive Security Breach

Social Media Today

The accounts of various celebrities, including Kanye West, Joe Biden and Bill Gates, have all been hacked in a scam that's already netted more than $100k.

Twitter 218
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

B2B 148
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Reputation management for individuals: how to monitor your personal brand

Awario

We're in the information age that brought back the importance of reputation. No matter how much time passes, it's still important what you've posted on Twitter and what has been written about you. Let's see how you can manage personal online reputation.

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TikTok Ads 101: How to get started with TikTok advertising

Sprout Social

In a span of just a few years, TikTok has seen massive growth in popularity and app usage. By April of 2020, it managed to reach 2 billion downloads worldwide. And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience.

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How to Use Question Research to Boost Your Social Media Engagement

Social Media Today

Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance.

Research 218
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Five Unique Ways to Use Social Media to Enrich Your SEO

Socialmedia.biz

It’s time to look at social media beyond being a way to connect with people and see it for what it can really do for your business. Used correctly, social media can generate more business for you than any other marketing channel, so you can’t afford to take it lightly. Most business owners trying to create an online presence for their companies have heard about SEO and how valuable it is.

SEO 114
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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YouTube Playlists: Are You Neglecting This Marketing Powerhouse?

agora pulse

Are you including YouTube playlists in your social media marketing toolbox? You should! Check out these reasons for using them and tips for getting started. YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists.

YouTube 113
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How to start a podcast: everything you need to know

Sprout Social

Trying to figure out how to start a podcast? Well, you’re definitely not alone. The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. The good news? Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Meanwhile, podcasts provide an awesome avenue for content creators to reach new audiences and cement themselves as experts in their niches.

How To 126
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Pinterest Shares New Guide to Effective Pin Marketing in 2020

Social Media Today

Pinterest has published a comprehensive new guide to Pinterest marketing in 2020, which is a must-read for all potential business users.

Marketing 218
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It Is Time To Stop Stigmatizing Mental Health Among Healthcare Workers

Forbes Social Media

Over the weekend, healthcare professionals took to twitter to disclose their own mental health histories. This was unprecedented, but barriers to care still remain, including stigmatizing questions on licensing applications. Can we finally change the culture to allow help seeking to occur?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Digital Gap

Ari Herzog

Whether an adult is working from home or a child is engaged in remote learning, the process is the same: Use a computer or mobile device, connect to a website, log into a system, and submit data. Maybe the instructions involve listening to a sound file. Maybe there is a video to learn from or a video conferencing program to interact with other people.

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#326: My Top 10 Digital Course Mistakes (And How To Avoid Them)

Amy Porterfield

It’s hard to believe it, but I’ve been creating digital courses for 10 years now! And along the way, I’ve succeeded, I’ve failed, and I’ve definitely tripped a time or two. In this episode, I share 10 mistakes that I’ve made in my 10 years of digital course creation in hopes that you can learn […]. The post #326: My Top 10 Digital Course Mistakes (And How To Avoid Them) appeared first on Amy Porterfield | Online Marketing Expert.

Course 120
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YouTube Adds Data on Other Videos Your Viewers Have Watched and New Audience Retention Metrics

Social Media Today

YouTube is rolling out new insights into other content your viewers watched, as well as new data on Audience Retention for your channel.

YouTube 218
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Big Tech Stocks Are Soaring—Here’s Why That Could Spell Trouble For The Market

Forbes Social Media

Investors are pouring money into surging “super-cap” tech stocks, but the rest of the market is showing signs of weakness.

Marketing 143
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Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. For years companies have faced increasing pressure to take a stand on social and political issues.

How To 114