Sat.Jan 27, 2024 - Fri.Feb 02, 2024

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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

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AI Tips for Social Media Marketers

Social Media Today

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

I once heard this line in a podcast, “Take what’s important and make it interesting.” It resonated with me immediately. If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions.

Eventful 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 227
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What Social Media Marketers Can Expect in 2024

Social Media Today

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

More Trending

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Your Quick Guide to Contacting Facebook

SocMed Sean

Having trouble contacting Facebook support and want quick help now? Check out this article for quick tips and tricks to contact Facebook support. The post Your Quick Guide to Contacting Facebook appeared first on SocMedSean - Social Media Sean.

Facebook 130
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Common Ad Set Optimization Mistakes Advertisers Make

Jon Loomer

The path to successful Meta ads campaigns isn’t always a clear one. And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. Today’s focus: Ad set optimization-related mistakes. When we talk about ad set optimization, the conversation is around how Meta optimizes to deliver your ads based on critical selections you’ve made in the ad set.

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Universal Music Will Pull Its Tracks From TikTok

Social Media Today

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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What Is A Fractional CMO?

The Social Media Hat

Learn about this flexible and strategic parter for your business. The post What Is A Fractional CMO? appeared first on The Social Media Hat.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Project 133
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Do This for Non-Purchase Conversions

Jon Loomer

By “non-purchase,” I’m talking about leads, registrations, custom events for website engagement , and any other type of light-touch action. These are conversions that happen quickly, freely, and in many cases, multiple times over the course of a day or several days. First, make sure to compare attribution. By default, reporting includes 7-day click 1-day view attribution, and that’s simply not relevant to this type of conversion.

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Threads Chief Reiterates That Trending Topics Won’t Significantly Impact the App’s Growth

Social Media Today

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 184
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The Importance of Trust, Communications & Diplomacy in Strategic Partnerships w/ Greg Rust

The Social Media Hat

Partnership Unpacked, Season 2, Episode 3, with Greg Rust The post The Importance of Trust, Communications & Diplomacy in Strategic Partnerships w/ Greg Rust appeared first on The Social Media Hat.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Top Generative AI companies

The Realtime Report

Top Generative AI companies Generative AI, a subfield of artificial intelligence that focuses on creating new data rather than analyzing existing data, has emerged as one of the most transformative technologies of our time. By mimicking the processes of human creativity, generative AI can generate new text, images, music, and more, opening a vast array of possibilities for innovation and problem-solving across industries.

Company 103
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Meta Should Display Organic Results

Jon Loomer

Meta needs to display organic results … This is something that has bothered me for years. The results we see in Ads Manager are incomplete, and not just because of issues related to attribution. It’s because we’re missing an important element. All of the results you see in Ads Manager are from people you paid to reach. This makes sense, of course, but it doesn’t reflect the full impact of your ads — especially if you have an ad that’s engaging or even goes viral.

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Meta Posts Solid Increases in Revenue and Usage for Q4 2023

Social Media Today

Meta's bringing in more revenue, seeing more users and is poised to capitalize on future trends.

Trends 188
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The Ultimate Guide to RankMath Pro Review: Pros, Cons, and Features

BeingOptimist

When it comes to optimizing your website for search engines, having a reliable and feature-rich SEO plugin is essential. RankMath Pro is a powerful SEO plugin that offers advanced features and functionalities to enhance your website’s search engine rankings. In this review, we will delve into the pros and cons of Rank Math Pro and explore why it outshines its free versions.

Features 116
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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12 ways your business can unlock the value of social media

Audiense

There’s no denying the popularity of social media and its growing adoption among businesses. According to Forbes , 77% of businesses are using social media to connect with their customers. At the same time, not every business is leveraging social media to its full potential.

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Use 4×5 Creative for Feeds

Jon Loomer

Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square and wide for specific groups of placements. Before you do that, preview your ads first. You may see that your creative in some of the placements that would have been square are actually 4×5.

Feed 135
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Threads Rises to 130M Users, Seeing Steady Growth

Social Media Today

Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.

Compete 191
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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know “The future of social media is monetization,” claims Jason Adler, an expert at Repocket. Reddit, the “front page of the internet,” seems to agree with this sentiment. They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Do You Know Which is the Best VPN for Portugal?

BeingOptimist

Do you want to know about the best VPN for Portugal? Welcome, we will talk about so today. Portugal does not only have one VPN that stands as the best but also a bunch of VPNs that can get you encrypted information protection. For a country like Portugal which has a lot of censored content, you will need VPNs to access the restricted content. But in most cases, people understand that VPN is only used to access restricted content in one particular geographical area when it is so much more than th

Privacy 111
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Your Most Important Skill

Jon Loomer

Your most important skill as an advertiser is that you experiment. And not only do you experiment, you have a possibly weird passion for it. You live in a constant state of curiosity. You ask yourself, “I wonder if this would work?” And you test it. This separates you a bit from the masses, who lack the confidence to try things themselves.

Skills 141
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X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms

Social Media Today

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 184
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Moving to DC: Essential Checklist for a Smooth Transition

The Realtime Report

Moving to DC: Essential Checklist for a Smooth Transition Moving to D.C. presents an exciting opportunity, whether you’re seeking a fresh start or buying a real estate property. Washington, D.C., invites new residents with its rich history and dynamic community. Planning and preparation are key to navigating this transition smoothly. This guide offers a comprehensive checklist, ensuring you cover all necessary steps.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Noteit Revolutionizes Social Networking: The Gen Alpha’s Must-Have ‘Snapchat Replacement’ Surpasses 50 Million Users

Bill Hartzer

Noteit, the social networking app that Gen Alpha is calling “the Snapchat replacement,” today announced a huge milestone by surpassing 50 million users In a seismic shift away from social media giants grappling with safety and privacy concerns, Noteit , touted as the Gen Alpha’s answer to a “Snapchat Replacement,” proudly declares a massive milestone – surpassing an impressive 50 million users.

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Ads Reaching the Wrong People?

Jon Loomer

Advertisers often complain that their ads reach people beyond the selected age, gender, or location. This is usually because they received comments from people who shouldn’t see their ads. There are reasons this can happen, and it’s possible you’re not paying to reach these people. But you can find out. Use the breakdown dropdown menu and use one or both of the following: Demographics: breakdown by age or gender Geography: breakdown by country This will generate separate rows based on various ag

Groups 116
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New Report Looks at Evolving Social Media Usage Trends

Social Media Today

The latest data from Pew Research highlights key social media engagement trends among U.S. users.

Trends 189
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#649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year

Amy Porterfield

Listen on… Three practical strategies I’m implementing into my email marketing strategy for 2024. I don't know about you, but I feel like now is the perfect time […] The post #649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 107
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Revolutionizing Social Media: Hookle’s AI ‘AIDE’ Promises Small Business Success in a Single Click

Bill Hartzer

In an era where small businesses strive to make a big impact online, Finnish-based Hookle emerges as the game-changer with the introduction of ‘Hookle AIDE,’ an AI-powered post generation assistant poised to revolutionize social media marketing. With a mission to empower entrepreneurs and small businesses globally, Hookle’s fully automated feature analyzes users’ profiles, crafting personalized daily posts without the need for any prompts.