How to Implement a Portfolio-Wide Social Media Strategy for Student Communications
Social Media Strategies Summit
JANUARY 30, 2024
Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.