Sat.May 20, 2017 - Fri.May 26, 2017

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

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The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Before you hand over a penny to this person, listen up.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right.

Build an Employee Brand Ambassador Program

Meltwater

Consumers no longer trust in the marketing content brands release into the world. In fact,… Read More. Blog Brand Marketing

Brands 155

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags.

More Trending

Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention.

The 7 Simple SEO Mistakes That Are Killing Your Content Marketing Strategy

Meltwater

High-quality, informative content is one of the most important success factors in B2B marketing.In fact,… Read More.

B2B 153

4 Ways To Boost Your Company’s Digital Marketing Strategy

The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy. The world of marketing is constantly shifting and changing, and digital marketing is no exception.

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion

SocialFish

By Elizabeth Weaver Engel, MA, CAE, CEO and Chief Strategist, Spark Consulting. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US.

Are Digital Assistants in PR’s Future?

Meltwater

We're fascinated with the idea of mixing PR and voice assistant and voice automation technologies,… Read More.

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Should Your Social Media Content Change with the Seasons?

Ignite Social Media

It’s no surprise that a change in weather can affect our mood and health, but did you know it can also have an effect on the way we consume content?

How To Improve Your Online Marketing Strategies

The Realtime Report

How To Improve Your Online Marketing Strategies. Do you want to achieve better online marketing results? Unfortunately, a large number of individuals and businesses waste a lot of time, money, and effort working on online marketing activities that simply don’t work.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Cool Nonprofit Jobs This Week – May 24

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Writing Wrongs: The Power of the Apology

Meltwater

It’s not easy to admit to being in the wrong. You’d think that, with a… Read More.

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A Review of Snapchat, Instagram & Facebook Stories

Ignite Social Media

Taking a look at key features of the major social channels, you will see many of them overlap. Successful features on one platform tend to be adopted by others. This is especially true of Facebook.

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

Buffer Social

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Succeed on Social Media When You Have No Idea What You’re Doing

Rebekah Radice

How do you define social media success? Have you identified what that looks like for your business? Because as you can imagine, success is subjective. It can also feel elusive when you’re getting started. But don’t let that scare you.

How To 160

Social Sidekick: June’s Social Holidays, Themes, and Noteworthy Events

Meltwater

Greetings, Sidekick readers! We're giving something new a try. During the summer month's we're going… Read More.

Snapchat Sued by Shareholders and Facebook Mischarges Advertisers – Social You Should Know

Ignite Social Media

Snapchat can’t catch a break and Facebook cops to another measuring mishap. All that and more in this week’s Social You Should Know! More Signs of Trouble at Snapchat. It was only a matter of time. Instagram continues to mimic elements of Snapchat that make made, the platform unique.

How to Get More Facebook Reviews (without even asking)

Socially Sorted

Do you want more Facebook Reviews? If so (and I hope so) then listen up. . In this post, I’ll share how to get more Facebook Reviews without asking for them (especially if you are a location based business).

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Is Dark Social Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers.

Brands 107

5 Ways to Win More Customers with Inbound Marketing

Social Media Marketing

Inbound marketing generates 55% more leads than traditional and outgoing marketing and costs 62% less per lead. Inbound is even more effective for smaller businesses with limited marketing budgets—86% of small businesses focus primarily on inbound marketing.

Geography and the Problem with Facebook Ads Optimization

Jon Loomer

If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me.

How to Do Your First Facebook Live and Avoid Disaster

Rebekah Radice

Want to use Facebook Live video in your business, but don’t know how to get started? Think the setup to use live streaming video takes too much time, money, and effort? Believe it or not, going live has never been easier, more accessible, or advantageous.

A New Way to Discover Pinterest Recipes, Food Pins

Devumi

Although Pinterest is not all about food, it is the platform’s most popular category. With over 15 billion food-related pins posted on the site, Pinterest recipes are a favorite amongst the social network’s users. People search for food ideas more than any other topic on the platform.

How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Buffer Social

Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app.

Are You Asking Your Social Media Fans To Do Too Much?

Ignite Social Media

Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s harder than ever to stand out from the crowd. The first step is to stop your fan from scrolling through their feed, but then are you sealing the deal by getting your fan to engage? The answer is probably not, as the average engagement rate on Facebook is only.25%. If you’re above that, congrats!

5 Elements Customers Want In A Business

The Realtime Report

5 Elements Customers Want In A Business. You can’t assume that just because you have a good product, people will flock to you and buy it. You have to earn the trust of your customer and prove yourself.