May, 2022

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What Do The Different Symbols and Icons Mean in TikTok?

SocMed Sean

TikTok is hot. Since its 2017 launch, it has become one of the most popular social media apps mainly due to its ease of use. TikTok lets users quickly create, share, and watch 15-second videos shot on mobile devices. Best known for quirky little vids set to music and sound effects, its format gives everyone from amateurs to professional users wide creativity.

Feed 260
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Virtual Event Strategy: Getting Started With Elephantine Events

The Social Media Hat

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.

Eventful 216
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Meta Shuts Down Facebook Podcasts

Jon Loomer

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). You will no longer be able to add your podcast starting this week and the feature will be entirely shut down starting June 3. I have a whole bunch of thoughts on this. Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means.

Facebook 202
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The State of Social Listening in 2022 – Improving Your Listening Process

Social Media Today

In the last segment of our Social Media Listening survey report, we look at how marketers can improve their monitoring process.

Process 214
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

Social media marketing is always changing, but one thing is for sure — it’s here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. The competition is only getting stiffer, and if you’re not constantly innovating, you’ll get left behind. Adopting a future-proof social media strategy will help you stay ahead of the curve.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand.

Brands 146

More Trending

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Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals

The Social Media Hat

Season 01 Episode 02 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: How To Narrow Focus To Achieve Broader Goals appeared first on The Social Media Hat.

Eventful 211
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Lead Filtering, Gated Content, and Creative Flexibility Coming to Facebook Lead Forms

Jon Loomer

Meta recently announced several new features and enhancements that are coming to lead ads and messaging. I wrote about Marketing Messages from Meta Business Suite yesterday. Today, let’s cover the new features related to lead ads. Admittedly, Meta doesn’t provide a ton of details with most of these, but we’ll cover what we know. 1.

Content 200
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LinkedIn Provides Insight into How its Feed Algorithm Works in New Video Series

Social Media Today

The new video series will provide insight into how LinkedIn goes about refining its algorithms to improve user engagement.

LinkedIn 215
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How To Get More Likes on Facebook: 8 Easy Tips

Hootsuite

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post.

Tips 141
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here. Fourteen hours. That’s the average amount of time TikTok users spend on the app each month.

Examples 139
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Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

WebInKnow

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

Marketing 138
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Steal This Virtual Event Plan For A Flawless Event

The Social Media Hat

Don't leave your virtual event plan for the last minute. Start now! The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.

Eventful 217
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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

There are several different ways to target your website visitors using website custom audiences (I previously wrote about 10 of them ). But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. So, here are a few of the specific strategies that I use… Confirmation Pages.

URL 197
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Releases New Facebook Graph and Marketing API Updates, Including New Data Access Provisions

Social Media Today

Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data.

API 218
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How Customer Data Analytics Helps Convert Customers on Social Media

Quintly

Social networks are the fastest and most effective method of disseminating information, promoting products, services, and increasing customer flow. It is there that you can get information about consumers.

Analytics 122
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8 social selling metrics to measure success

Sprout Social

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition.

Metrics 136
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How to Build an Instagram Sales Funnel in 8 Steps

Hootsuite

Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. This article will walk you through how to create an Instagram sales funnel from scratch, including content tips to skyrocket your growth.

Instagram 119
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Virtual Event Strategy: Your Why is Why You’re Unfocused

The Social Media Hat

Season 01 Episode 01 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Your Why is Why You’re Unfocused appeared first on The Social Media Hat.

Eventful 205
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Customer Hub and Drafts: How to Share Facebook Ad Mockups with Clients

Jon Loomer

If you manage ads for clients, you may need to get approval prior to the ads going live. How do you create and share these mockups? There are two primary ways that I recommend. What you use depends on your needs and comfort level. Let’s discuss… 1. Share an Ad in Draft. Once you’ve created an ad that is in “draft” status, you can share it.

How To 195
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Musk Says Twitter Deal 'On Hold' Pending More Data on the Actual Number of Fake Accounts in the App

Social Media Today

Musk has questioned Twitter's fake account metrics, which may cause more complications in his Twitter takeover bid.

Twitter 210
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#462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads

Amy Porterfield

The step-by-step playbook I used to nearly double my podcast downloads If you’ve listened to Online Marketing Made Easy for a while, you know that a) it’s been a true labor of love, and b) a) it’s come a loooooong way since I first started it nine years ago. It’s taken a lot of hard […]. The post #462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 107
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds.

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Why is My PS4 so slow: Reasons and Solutions

BeingOptimist

Just because the PS5 is here, this doesn’t make PS4 obsolete. In fact, it doesn’t even make it an outdated tech. Frankly speaking, it’s still a gaming platform in its prime, and you need to treat it that way. This means that lag, latency, and general underperformance is not to be tolerated. Moreover, some of the most-played games of today are still waiting for a next-gen re-release, which means that your PS4 may (still) be the pinnacle of modern gaming technology.

Issues 105
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Virtual Event Strategy: How To Rally Resources To Help You

The Social Media Hat

Season 01 Episode 04 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: How To Rally Resources To Help You appeared first on The Social Media Hat.

Eventful 201
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New Feature: Marketing Messages from Meta Business Suite

Jon Loomer

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting. Let’s explore what is known so far… What We Know. “Marketing Messages from Meta Business Suite” are currently being tested, although I have not seen an example of the feature in the wild.

Features 194
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Instagram Outlines Update Visual Elements to Better Connect with its Purpose

Social Media Today

Instagram's visual elements will look a little different - which will also help to improve accessibility.

Instagram 217
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#457: Embracing Radical Confidence With Lisa Bilyeu

Amy Porterfield

Embracing Radical Confidence With Lisa Bilyeu Learn actionable strategies for boosting your self-confidence We all know that person who can walk into a room and totally own it without even having to speak a word. I won’t lie — every time I see that person, I’m a little bit envious of their natural confidence. You’re […]. The post #457: Embracing Radical Confidence With Lisa Bilyeu appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 105
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How (and why) to post to Instagram from PC or Mac

Sprout Social

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac.

Instagram 125
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Musk Reportedly Plans To Take Twitter Public A Few Years After Acquisition

Forbes Social Media

Elon Musk has said that he must take Twitter private in order to transform it, but he’s promising investors he’s seeking to woo that he’ll give them a relatively quick opportunity to cash out via an IPO.

Twitter 102
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Virtual Event Planner Options You Need To Consider Today

The Social Media Hat

Choose the best virtual event planner option for your needs. The post Virtual Event Planner Options You Need To Consider Today appeared first on The Social Media Hat.

Eventful 203