March, 2021

What Determines Social Media Success in a Company?

Direct Marketing Observations

9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing.

Why AI Will NOT Take All Our Jobs

The Realtime Report

Why AI Will NOT Take All Our Jobs. Steven Shwartz. Over the last 200 years, technology automation has never caused a net loss of jobs. AI is a type of technology automation.

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TikTok Remains the Most Downloaded App in Q1 2021, According to New Data

Social Media Today

The latest report from App Annie shows that TikTok remains hugely popular, while the recent messaging app controversy had an impact

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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 best online survey tools and why marketers need them


The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

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More Trending

How to Monetize Your YouTube Channel

agora pulse

Bonus Material: Free SMART Goals Ebook. Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel.

3 Tips for Your Online Business to Succeed

The Realtime Report

3 Tips for Your Online. Business to Succeed. These days, an increasing number of people are ditching their regular nine-to-five jobs for starting an online business, and it isn’t hard to see why. After all, not only does it present an opportunity to generate more revenue.

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LinkedIn Adds New Profile Features, Including Video Cover Stories and 'Creator Mode'

Social Media Today

LinkedIn has added some new options to help users sare more of their personal story via their profiles

The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

4 things marketers should know about Instagram Reels


What is Instagram Reels? How to create your first short video on Instagram? How can marketers, entrepreneurs, and bloggers use the feature? Let’s get into details

How to Create Demand for Social Insight


The last 12 months have been marked by difficulties for marketing and research departments the world over. The economic downturn caused by Covid-19 has forced many to not only reconsider their budgets but more profoundly, their very ways of working. Audience Intelligence

How to Generate Leads & Make Sales: The Do’s & Don’ts Explained

agora pulse

Bonus: Free SMART Strategy Ebook. Need to generate more leads for your clients or your own business? Who doesn’t?) We’ll walk you through the process and help you to grab more leads and nab those sales! How many followers do you have on Twitter?

Mindful Social – Authenticity Reawakened with Vicki Znavor

Janet Fouts

Authenticity, it’s one of those words bandied about a lot, isn’t it? Often, in marketing and politics especially, “authenticity” just doesn’t ring true. It’s added like frosting or showers of glitter to create a feeling of trust and familiarity.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google Adds New AR Directions in Google Maps, Updated Delivery and Pick-Up Info on Business Listings

Social Media Today

Google's adding some new tools to Google Maps, including AR directions to help guide you on your way

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5 Predictions for the Future of Clubhouse

Ignite Social Media

Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M

How to run your own ‘Clubhouse’ on Twitter Spaces for business


What are Twitter Spaces, how to use the feature, why should you master it, and how to measure the result of your Spaces campaigns? Read the article for answers

[SURVEY] 4 crucial things marketers need from their audience research strategy


Ask any marketer what a typical day looks like and we’ll be able to reel off a list longer than your arm. Social media scheduling, briefing creative and agencies, creating that newsletter, producing a deck for the sales team.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey.

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Top 4 Benefits of Hiring Commercial Cleaning Services for Your Small Business

The Realtime Report

Top 4 Benefits of Hiring Commercial Cleaning Services for Your Small Business. Your staff and workforce’s health and safety determine the level of success you will have in your business.

LinkedIn is Also Developing Audio Rooms, Tapping into the Audio Social Trend

Social Media Today

LinkedIn is working on a new audio rooms product, similar to Clubhouse

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Updating Your Twitter Strategy; New Twitter Features to Watch For

Ignite Social Media

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

LinkedIn organic video marketing as a secret weapon to get more clients


How to get leads from LinkedIn? Try to use organic video marketing for lead generation on LinkedIn. Read this article to know where to start your first LinkedIn lead generation campaign

Target Market vs. Target Audience: The Key Differences


Every business and every marketing strategy needs to target a specific group of people to ensure success. This is the only way to make sure that you’re creating products and developing messaging that will resonate with your ideal customers.

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7 Growth Hacking Strategies for 2021


2020 was a challenging year for growing a business. The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape.

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Social commerce is big business. How big? Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 trillion. To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 trillion.

Instagram Expands IGTV Ads to the UK and Australia

Social Media Today

Instagram is expanding IGTV ads to creators in the UK and Australia as it continues to add more revenue-share tools

5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

Ignite Social Media

News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13.

How to see how many times a hashtag was used on Twitter


In this article, we explain how to see how many times a hashtag was used on Twitter and how to analyze Twitter hashtags.

Top tips to make social audience segmentation part of your growth strategy


Social media usage has increased by over 13% in the last 12 months, with around 4.2 billion users globally.