March, 2021

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What Determines Social Media Success in a Company?

Direct Marketing Observations

9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing. It’s like an appliance now. In 2012, I was working at Accenture.

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Why AI Will NOT Take All Our Jobs

The Realtime Report

Why AI Will NOT Take All Our Jobs. by. Steven Shwartz. Over the last 200 years, technology automation has never caused a net loss of jobs. AI is a type of technology automation. The question for this article is whether AI automation will be the first technology to result in a net loss of jobs that is bigger than the decline in the number of workers.

System 254
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Where Are My Client’s Hidden Facebook Events?

Jon Loomer

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. These can’t be seen (obviously), configured, or optimized for. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. This typically happens for agencies who are managing ads for a client.

Eventful 215
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A Retreat to Mindful Self-care

Janet Fouts

What is one of the best ways to incorporate the benefits of mindfulness into your life? By learning and then practicing the time-tested skills taught by a trained coach and in a safe, supportive environment for learning and growing together. Why do retreats make a huge difference in our ability to absorb and put into practice these skills? Because you are making a commitment to yourself by setting aside time to focus on both the learning AND the practice.

Skills 205
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

Upcoming 212
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How to Monetize Your YouTube Channel

agora pulse

Bonus Material: Free SMART Goals Ebook. Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel. Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. But one of the biggest advantages of working on a YouTube channel is a variety of monetization options, each of which can become a solid source of income.

YouTube 208

More Trending

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3 Tips for Your Online Business to Succeed

The Realtime Report

3 Tips for Your Online. Business to Succeed. These days, an increasing number of people are ditching their regular nine-to-five jobs for starting an online business, and it isn’t hard to see why. After all, not only does it present an opportunity to generate more revenue. But taking the entrepreneurial route will give you more flexibility and control over the direction of your endeavor too.

Tips 206
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How to Prepare Facebook Ads Clients for iOS 14

Jon Loomer

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. Long-time clients will expect results that are not only as good as last year but better.

How To 210
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5 best online survey tools and why marketers need them

Awario

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 178
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Should Your Brand Be on Clubhouse?

Ignite Social Media

Social audio could become the future of social media marketing as apps like Clubhouse continue to gain popularity. “Social Audio is the fastest growing communication trend as users are finding that video meetings are too taxing, and text messaging lacks emotion and context. Audio is the ‘Goldilocks’ medium for today’s changing world.

Brands 180
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Growth Hacking Strategies for 2021

Oktopost

2020 was a challenging year for growing a business. The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them.

Strategy 147
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Facebook Shares New Tips on Building Brand While Driving Direct Response Through Ad Campaigns

Social Media Today

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns.

Campaign 213
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How to Use Facebook Stories for Business: The Complete Guide

Hootsuite

From swapping faces on Snapchat to sharing water cooler moments on LinkedIn , Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels.

Facebook 145
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How to Optimize for a Client’s Configured Facebook Events

Jon Loomer

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access. Not every client-agency relationship is set up the same way, but I want to cover a couple of the most common ways to make sure that you have access: Agency is given access to a client’s ad account and con

Eventful 209
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Which Apps Share Your Data The Most?

Forbes Social Media

Secure cloud storage firm pCloud looked at the new Apple privacy labels featured in the App Store, analyzing ‘Date used to Track You’, ‘Third Party Advertising’, and ‘Developer’s Advertising or Marketing’.

Data 143
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5 Predictions for the Future of Clubhouse

Ignite Social Media

Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M average monthly searches on Google (as of February), competitors have begun taking notice and looking into recreating the experience themselves. With all that said, is Clubhouse worth all the hype?

Class 179
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B2B Social Media Strategy for a Post-COVID World

Oktopost

It’s clear by now that the COVID-19 pandemic isn’t just a temporary disruption, a rough patch with familiar normalcy on the other side. We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 139
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Twitter's Developing New 'Community' Tools to Share Tweets with Selected Audiences

Social Media Today

Twitter's working on a new option that would enable users to create sub-communities, and share their tweets within those selected groups only.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. Customers use them to share positive opinions or express disappointment in the less-than-positive experiences they’ve had with brands.

Twitter 145
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The Experiment 2021: Ads Don’t Have to Suck

Jon Loomer

Talk about a blast from the past. Last weekend, I was notified when Amanda Bond posted the following about an old experiment that I ran: This made me feel a bit warm, fuzzy, and nostalgic because the experiment Amanda referenced is something I’ve long been proud of. It inspired me to go back through how “The Experiment” worked and ask a simple question: Would it still work today?

Cost 207
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#368: Kick These Excuses To The Curb: 5 Digital Course Myths Debunked

Amy Porterfield

Over the last 11 years I’ve debunked these 5 digital course myths Here’s what you need to know when it comes to growing and scaling your business with an online course I gotta ask: have you created a digital course yet? I know, I’m getting right to the point. I also know that as you’re […]. The post #368: Kick These Excuses To The Curb: 5 Digital Course Myths Debunked appeared first on Amy Porterfield | Online Marketing Expert.

Course 141
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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States. To this day, we’re considered among the very best social media agencies in the world.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?”.

Campaign 139
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Would Identity Verification Improve Social Media Safety, and Reduce Instances of Trolling and Abuse?

Social Media Today

A UK celebrity has launched a petition to impose new laws that would require ID verification to open a social media account - but would that help?

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Twitter Reacts To Biden White House Firing Staffers For Marijuana Use

Forbes Social Media

The White House officially updated its guidelines that would allow for "limited" use of the drug in the past, but those answering yes have found themselves in a difficult position for their honesty.

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How to Check PayPal Balance

BeingOptimist

PayPal has been performing the best for the international transactions of currency all around the globe. So, we have created clear tutorials for you on: How to Check PayPal Balance, How to Withdraw Money from PayPal, How to Cancel PayPal Payment, and How to Add Money in PayPal. These are the primary tasks you would need to learn before using PayPal’s other features.

How To 111
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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SPECIAL: Facebook iOS Update For Ad Campaigns: All You Need To Know

Amy Porterfield

Apple users, Facebook Ads, and your online business needs Here’s everything you need to know about the latest iOS update and Facebook ads management In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. […]. The post SPECIAL: Facebook iOS Update For Ad Campaigns: All You Need To Know appeared first on Amy Porterfield | Online Marketing Expert.

Campaign 117
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Updating Your Twitter Strategy; New Twitter Features to Watch For

Ignite Social Media

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter. However, aside from the recent full launch of Fleets, there hasn’t been much change in the platform since they doubled the character limit for Tweets.

Features 171
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How to use data for content curation

Sprout Social

With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough

Curation 138
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Twitter Seeks Public Feedback on Rules Around What Public Figures Can Tweet

Social Media Today

Twitter is calling for public submissions as it seeks to establish clearer rules around what public figures can and cannot do on its platform.

Twitter 218
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Will Covid-19 Vaccination Disqualify You From Life Insurance? Here Are The Claims

Forbes Social Media

Posts on social media platforms like Twitter are claiming that Covid-19 vaccines are "experimental" and that status can affect your life insurance coverage.

Insurance 118