December, 2020

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

2020: The Year Data Saved The World

Waxing UnLyrical

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0.

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3 Ways to Use Instagram's New Keyword Search Option to Grow Your Business

Social Media Today

Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts

Best PHP Frameworks For Website Development

The Realtime Report

Best PHP Frameworks. For Website Development. Laravel, Symfony, and Yii are the best frameworks, and they are most used for PHP development. There are many others, of course. We will share with you what we’ve tested and tried for years to advise our clients and you. Laravel.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

26 Social Media Marketing Books to Advance Your Skills

agora pulse

Bonus Material: Free SMART Goals ebook. Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media.

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More Trending

6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home.

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Lessons in Pandemic Patience From an Orchid

Waxing UnLyrical

I find it simultaneously unbelievable and miraculous that we are almost halfway through December, and that — as we approach 2021 — I’d be sharing lessons in pandemic patience from an orchid.

Instagram Adds New Creative Tools in Reels and Stories

Social Media Today

Instagram has added some new additions to your creative options in both Reels and Stories

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential.

Influencer marketing 2021: 5 tools and many tips

Awario

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips

Agency Basics: How to Make Money as a Social Media Marketing Agency

agora pulse

Bonus Materials: Free SMART Goals Ebook. You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency.

How Social Media Helps in Building Brand Credibility

Socialmedia.biz

Social media has taken the world by storm, with billions of people using it on a regular basis. Whether it’s for communication, entertainment, shopping or information, going online has become a normal part of everyday life. .

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Social Media Today

Instagram has shared some data-backed insights into the most popular holiday cookies across the US

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The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about.

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Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others?

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How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Manager Salary: How Much Should You Be Making?

agora pulse

Bonus Materials: Tips & Tricks for Agencies. Are you paid enough as a social media manager? Here’s a look at the numbers for a social media manager’s salary.

Friday Morning Mindfulness

Janet Fouts

Have you meant to make mindfulness and/or meditation part of your self-care routine, but just not managed to keep it up? A regular practice can help create a habit that lasts and does wonders for your health and wellbeing.

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LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

Social Media Today

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products

Should You Think About Refinancing Your Current Mortgage?

The Realtime Report

Should You Think About Refinancing Your Current Mortgage? You’re not having any problems with the current mortgage, but there’s a good chance it’s not providing all the benefits that the arrangement could offer.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Developing a Niche Marketing Strategy Using Social Media

Audiense

One of the biggest challenges of a business is standing out in a sea of competitors. For that, you need something that sets your business apart from everyone else.

5 secrets to drive conversions with Facebook retargeting ads

Awario

You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads. These ads allow you to target users who have taken specific actions — such as looking at your contact page or viewing a blog post

What Are the Best Times to Post on Social Media?

agora pulse

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? The answer can vary. Here’s a look at why that is and how to find the best time to post your social content.

How We Can Always Remember Our Lost Loves

Socialmedia.biz

Global Pandemic: the words on everyone’s lips at the moment. This insidious virus that made its appearance in 2019 and has proceeded to turn lives upside down all over the globe. . People the world over are struggling with loss: financial loss , job losses and death.

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Facebook's Testing an Instagram Content Calendar in its Creator Studio Tool

Social Media Today

Facebook's testing a new feature in its Creator Studio dashboard which would provide an overview of your Instagram post activity

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

Guest post by Shane Barker. Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population.

Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities.

The ultimate guide to promoting your brand on IGTV

Awario

IGTV (Instagram TV) is a long-form vertical video channel that is created by Instagram and accessible only from Instagram. Let's see how we can use it for brand promotion