December, 2020

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2020: The Year Data Saved The World

Waxing UnLyrical

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. With a global pandemic shutting literally everything down, “life as we know it” changed forever in what has been quite an extraordinary confluence of circumstances.

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Friday Morning Mindfulness

Janet Fouts

Have you meant to make mindfulness and/or meditation part of your self-care routine, but just not managed to keep it up? A regular practice can help create a habit that lasts and does wonders for your health and wellbeing. I offer a free 30-minute mindfulness meditation each Friday from 9 to 9:30 AM PT. This is an opportunity to learn some new tools and take time for yourself at the end of the week.

Video 234
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Best PHP Frameworks For Website Development

The Realtime Report

Best PHP Frameworks. For Website Development. Laravel, Symfony, and Yii are the best frameworks, and they are most used for PHP development. There are many others, of course. We will share with you what we’ve tested and tried for years to advise our clients and you. Laravel. Choose Laravel if you need accelerated development. From authorization to e-mail sending, it contains all functions necessary to fulfill the basic needs of your website, building a strong base of well-performing functionalit

Project 211
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true? Let’s be very clear: WE DON’T KNOW.

Facebook 217
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Charli D'Amelio Versus Addison Rae: Who's the Most Famous TikTok Star? [Infographic]

Social Media Today

The rise of TikTok has paved the way for a whole new generation of web celebrities - and it's amazing to consider just how much they can command for sponsored posts.

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2021 Social Media Predictions

Ignite Social Media

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week), but there are some things in the social space that we can plan for based on key trends we saw unveil themselves this past year.

More Trending

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Developing a Niche Marketing Strategy Using Social Media

Audiense

One of the biggest challenges of a business is standing out in a sea of competitors. For that, you need something that sets your business apart from everyone else. Whether it’s offering a better deal or addressing a unique pain point, a niche marketing strategy can help you identify how you can differentiate your brand.

Strategy 201
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Bonus Material: Free SMART Goals ebook. Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 195
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Influencer marketing 2021: 5 tools and many tips

Awario

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

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TikTok Remains Available in US as Latest Deadline for its Forced Sale Passes

Social Media Today

The latest deadline for the sale of TikTok to a US company has passed, yet the app remains fully available. Here's the latest on the TikTok takeover saga.

Company 214
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.

Groups 200
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5 Ways to Prevent Business Downtime in 2021

The Realtime Report

5 Ways to. Prevent Business Downtime in 2021. It has been reported that an unexpected downtime can cost a business an average of $10,000 per hour. As both large and small organizations will depend on technologies to run their operations, companies must look for ways to stop a temporary power outage, software failure, or network issue. Image by Megan Rexazin from Pixabay.

Training 185
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Goodbye 2020, Hello 2021! Our journey this year through the eyes of our CEO

Audiense

Let’s be honest this year has been a s**t show, right? But we all know it could have been much worse! As the ever optimist I’ll skip complaining about 2020 and focus on what could make an amazing 2021! Here are a few trends to look out for.

Trends 193
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How Social Media Helps in Building Brand Credibility

Socialmedia.biz

Social media has taken the world by storm, with billions of people using it on a regular basis. Whether it’s for communication, entertainment, shopping or information, going online has become a normal part of everyday life. . The business world has recognized the increasing influence of these platforms, with more and more companies using them to grow their reputation.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them.

Campaign 176
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Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020

Social Media Today

Facebook has released its 'Topics and Trends' report for 2021, which outlines the key topics that saw increased discussion across Facebook and Instagram in 2020.

Instagram 205
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Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. As we look ahead at 2021, things aren’t going to change overnight.

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What Are the Best Times to Post on Social Media?

agora pulse

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? The answer can vary. Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry. Your audience. The regions you target. The social channels you use.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Why virtual influencers go hand in hand with audience intelligence

Audiense

Dudley Nevill-Spencer , the head of strategy at Live & Breathe and founder of Virtual Influencer Agency , was interviewed by Nathaniel Schooler for the podcast series The Secrets of Audience Intelligence , co-organised by Audiense.

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How We Can Always Remember Our Lost Loves

Socialmedia.biz

Global Pandemic: the words on everyone’s lips at the moment. This insidious virus that made its appearance in 2019 and has proceeded to turn lives upside down all over the globe. . People the world over are struggling with loss: financial loss , job losses and death. We are traumatized by daily statistics. Life must go on for those left behind, but how do we go on?

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5 secrets to drive conversions with Facebook retargeting ads

Awario

You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads. These ads allow you to target users who have taken specific actions — such as looking at your contact page or viewing a blog post.

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LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

Social Media Today

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

Products 218
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Triller: What Your Brand Needs to Know

Ignite Social Media

It’s no secret that short-form video blew up this year. Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. By August, Triller was the #1 downloaded app.

CPM 161
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Inside the Mind of a Master Social Media Strategist

Oktopost

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach.

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8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media doesn’t slow down for your busy schedule, vacation plans, appointments or even a pandemic.

Mobile 139
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. Think about it for a second. More often than not you will seek out the opinion of your friends and family before you purchase something. Why is that so?

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Twitter Testing a New Way to Spark Engagement by Highlighting Things in Common with Other Users

Social Media Today

Twitter is launching a new test which will show users topics, people in common, and other things that they have in common within the tweet composer.

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The Top Social Media Apps Of 2020

Forbes Social Media

2020 was probably the year with the most screen time ever. According to data from Apptopia, TikTok and Zoom were among the most downloaded social media apps.

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Driving Teams to Exceptional Levels of Performance

Oktopost

Top-down or bottom-up? Which management approach drives exceptional levels of performance? Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! He shares an immense amount of value and vision into the world of B2B marketing along with disclosing some of the less talked about aspects of being a marketing leader.

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How to Set Up Google Analytics: A Step-by-Step Guide

Hootsuite

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. What content they want to see from your business. How they behave when browsing your site. The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.

Analytics 145