April, 2020

Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics. The post Make Your LinkedIn Profile Work for You appeared first on Sherrilynne Starkie. LinkedIn Social Media linkedin how to linkedin tutorial

Seven Ways To Use Facebook To Stay Connected During Times Of Crisis

SocMed Sean

SocMedSean - Social.Media.Sean. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Have you lost control of your Facebook account and need to contact their customer support? Here are tips on getting Facebook support to pay attention to your request. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Sean R. Nicholson.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006.

Eight Tools to Grow on Instagram During the COVID-19 Outbreak

Webbiquity SMM

Guest post by Tom Siani. The COVID-19 pandemic is causing severe damage to both physical and economic well being. It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. Image credit: Patrick Tomasso on Unsplash. Want to not merely maintain but actually grow your business during the coronavirus slowdown? Are you using efficient Instagram tools to boost your sales?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Instagram is Adding Some New Font Types for Stories

Social Media Today

Instagram is adding some new font options for Stories, providing another presentation consideration

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Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? To make an educated decision, take time to get the details on the top tools out there. Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool?

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What Marketers Need to Know About TikTok

Ignite Social Media

Key Takeaways. TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools that make it easy for anyone to add music or special effects Almost half of the users on TikTok are between the ages of 16-24 Brands seeing success on the platform are authentic in the content they are creating TikTok has 5 ad units which have large minimum spends; however, their self-serve platform is in Beta. What is TikTok?

How to Write More Effective Press Releases with 6 Examples

Meltwater - PR

Press releases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>. PR & Comms Media Outreach

How to Better Connect with Your Audience Online


The internet is a fascinating element since you can virtually reach people across the globe. Once you identify your target audience, you can communicate with them with sheer simplicity. There are strategies that you can use to make the process seamless. Here are some ways that you can use to link up with your clients. Create Interesting Content. You ought to draft content that will make your audience interested in reading your posts.

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The Best Times to Post on Social Media During COVID-19 [Report]

Social Media Today

Sprout Social has published an updated listing of the best times to post to each social platform, based on usage changes amid the COVID-19 lockdowns

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Best Practices: Info-Packed Answers to Your Most Pressing Questions

agora pulse

Get the scoop on Instagram best practices from the marketer who literally wrote the book about this social media platform. You may know Jenn Herman as the mastermind behind Jenn’s Trends or as the author of Instagram for Business for Dummies , and the recently released Instagram for Dummies.

MIT Professor Develops Search Model for Product Rankings on Online Platforms

The Realtime Report

MIT Professor Develops Search Model for. Product Rankings on Online Platforms. Online shopping provides consumers with numerous product options displayed across multiple web pages. As a result, the order in which products are displayed impacts consumer choice. Studying this product-ranking problem, MIT Sloan School of Management Prof. Negin Golrezaei developed a new search model that learns consumer preferences to optimize product rankings for consumers, sellers, and the platform.

Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

In the midst of the COVID-19 pandemic , consumers across the world are struggling to find “the new normal.” ” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Key Takeaways.

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On Self-advocacy and the medical system. #mindfulsocial with @NoShoutStandOut

Janet Fouts

In today’s episode I talk with Christine Clifton about advocacy for ourselves and those we care for when working within the medical system. Being a voice for ourselves or someone else is absolutely key whenever we are engaged within these systems. Christine and I talk about our own experiences with learning to practice self-advocacy and her journey navigating Ehlers-Danlos syndrome. How do we get the help we need? How do we self-sabotage through not asking for help?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How the Coronavirus is Affecting eCommerce


If you thought the coronavirus pandemic would have little or no impact on how you conduct your eCommerce business, you will by now have realized that this is not the case. Very few, if any, industries have remained untouched by the spread of the virus and the shutdowns that aim to curb it. While some businesses have seen an increase in demand, others have begun to consult their bank balances to see how long they can stay up and running without a lot of turnover. The prevailing trends.

WhatsApp Officially Launches New, 8-Person Group Video Chat Option

Social Media Today

WhatsApp has officially launched its new, 8-person, encrypted video chat option, doubling the capacity of WhatsApp group video calls

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7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers.

How To Apply for the Facebook Small Business Grants Program

Bill Hartzer

Facebook is giving away $100 million dollars of grant to 30,000 small businesses that have been affected by Coronavirus and COVID-19. The Facebook Small Business Grants Program, this week, is beginning to accept applications from small businesses located in New York City, Seattle, the San Francisco Bay Area, and in other cities. There are specific requirements to be eligible to apply as a small business for one of these grants. I’ll outline all the requirements, and how you apply.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage.

5 Steps to Building a Nonprofit Campaign: How to Raise Awareness and Inspire Action

Meltwater - PR

Launching a successful nonprofit marketing campaign is no easy task. Marketing teams within nonprofit organizations are often challenged to raise awareness, donor interest, and funds with limited time and resources.Sound… Read More >>>. Marketing PR & Comms Planning & Strategy Social Media

Our Twitter Marketing package is now FREE for non-profit organizations


Over the last few weeks, we have dedicated ourselves to see how we can help the community during this difficult time. We started in-house with our team making sure their needs were addressed. With a happy team, we set out to identify where and how we can positively contribute. We kicked off by. sharing our years of remote working experience and everything we have learnt with the wider community. Our aim was to guide the organizations that have been forced to adopt this way of working overnight.

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Social Media Today

Facebook CEO Mark Zuckerberg has outlined a range of new video tools that Facebook is adding across its apps to meet demand during COVID-19

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Become a Social Media Manager: 18 Experts Share Advice

agora pulse

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin?

Creating Shareable Visuals is Easy with these 7 Online Design Tools

Visually SM

Want to know the best online design tools? We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. You can say goodbye to your audience if you cannot hold their interest for longer than a few seconds.

COVID-19 and Social Media Marketing: April 6th Update

Ignite Social Media

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). We’re beginning to see things settle down into what they’ll become as long as social distancing and stay-at-home orders remain the norm. Sales at Costco and Target have dropped after initially spiking during “stock up” behavior.

How I Schedule and Conduct Facebook Live Webinars Using Ecamm Live

Jon Loomer

Yesterday, I walked you through how I conduct interview-style Facebook Live sessions using BeLive. Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. This is part of a series of posts I’ve written on a topic that’s more important now than ever, as businesses around the world are forced to prioritize communication with customers, partners, and staff online. Businesses must adapt.

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Organisations are flying blind – social listening can help


This is a guest blog written by Ray Poynter, Chief Research Officer with Potentiate, the Founder of NewMR , and author of the book Handbook of Online and Social Media Research. Connect with him on Twitter and LinkedIn. Audience Intelligence

Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19

Social Media Today

Instagram has provided a new set of tips on how brands can use Instagram Stories to stay connected with their audiences amid the COVID-19 lockdowns

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What Does the Future Hold for Speakers, Event Planners, and Marketers?

agora pulse

What does this pandemic mean for event planners, marketers, and planners? We discussed this topic on a recent episode of Social Pulse Weekly. Here’s expert advice from our guests. There’s no denying the world has gotten a little crazy lately. People are stressing out and trying to focus on their work while also keeping their families safe. As entrepreneurs, we also have the concern of how to keep our businesses afloat and get a paycheck, so we can feed our families and pay the bills.

Creating Shareable Visuals is Easy with these 7 Online Design Tools

Visually SM

Want to know the best online design tools? We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. You can say goodbye to your audience if you cannot hold their interest for longer than a few seconds.

Apps to Control Energy Use in the Home


It is tough for anyone to control their own personal energy use, and it is even more difficult if you have a family household or roommates. Luckily there are a lot of ways to help you control the energy you are using in your home. Technology leads to higher costs in energy bills, but you can also technology to keep the amount of power down. It is never easy, but there are plenty of methods popping up to facilitate the process of conserving energy.

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What Are the Advantages of a Marketing Strategy?

The Realtime Report

What Are the Advantages of a Marketing Strategy? For a business to be successful, it needs to draw in a healthy number of customers. For this to happen, those customers have to know about the business. That aspect is done through marketing. Image by from Pixabay. While this is a rudimentary look at something every entrepreneur already knows, sometimes it is important to reiterate the significance of marketing.