November, 2018

Instagram Study: We analyzed 9 million posts and that's what we've learned

Quintly

Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases.

Study 114

How to Keep Your Brand’s Social Account Secure

Ignite Social Media

Last month, you may have been signed out of your personal Facebook account due to a recent privacy breach. While almost 50 million people were affected, according to Facebook there was no indication that business accounts were affected.

Brands 102

Government Social Media Accounts: 3 Agencies that Inspire on Social

Meltwater

Arguably one of the most useful aspects of social media is its ability to deliver relevant content to a significantly large group of people instantaneously. Whether it's delivering crucial information during… Read More >>>. Marketing Social Media Trendspotting

Groups 109

Instagram infographic: Using Stories for business

Sherrilynne Starkie

Here’s a great Instagram infographic! Since 2016, Instagram Stories have been a defining feature of the platform in engaging its 300 million daily users. With this feature users capture, modify and post related images and video content in a slideshow format.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability.

Team 172

More Trending

How to Use Facebook’s New Video Creation Kit

agora pulse

It’s no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch , Facebook continues to push video content front and center.

Video 162

Why are more companies seeking group leadership coaching? Because it works!

Janet Fouts

As more and more executives are seeing the value of leadership coaching for themselves, they’re looking to provide coaching for their teams as well. In part to save money, but also to create an internal environment where the team learns together and collaboration happens more fluently.

Groups 149

Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo.

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Guest Post by Dan Beltramo.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.

New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length

Social Media Today

Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length

The Dos and Don’ts of Going Live on Social

Ignite Social Media

The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community what is happening in-the-moment.

Film 152

How to Edit a Facebook Ad and Retain Social Proof

Jon Loomer

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due.

How To 144

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Gen Z Frequency: win your copy

Sherrilynne Starkie

It’s reader competition time! Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic.

AI in PR: Where We Are and Where We’re Headed

Meltwater

There’s no denying there's a lot of talk about artificial intelligence (AI). A simple Google search brings up 921 million results for the term. The buzz is out there.For public… Read More >>>. PR & Comms AI & Innovation Planning & Strategy

Google 139

How to Create Winning Facebook Ad Campaigns for Holiday Promotions

agora pulse

The last quarter of the year is one of the busiest times for advertisers as consumers spend more in the holiday build-up. Facebook, in particular, sees an increase in advertisers who jump on the platform. As a result, we’ve seen CPMs more than double from last year.

YouTube Launches YouTube Stories, Limited to Prominent Creators Only

Social Media Today

YouTube has launched its own variation of the popular Stories format, though it won't be available to all users at this stage

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Template for Your Social Media Strategy

Ignite Social Media

Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media formats.

Why I Turned Off My Facebook Messenger Bot

Jon Loomer

During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off. This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable.

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature.

Here come the nanoinfluencers! Who they are and how to find them

Audiense

Although influencer marketing may seem like a new concept, it’s actually a trend that’s been around for a while. It’s a trend that has also evolved as fast as it has been penetrating the marketing industry and certainly still has a long way to go. Influencer Marketing

Trends 130

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Upgrade Your Retirement

The Realtime Report

How To Upgrade Your Retirement. Retirement is an exciting moment in life many rightfully deserve after decades of working hard. But as exciting as not going to a 9-to-5 is, retirees still have some worries lingering after they launch into their retirement.

How To 131

Instagram Flags Coming Profile Changes, for Both Regular and Business Users

Social Media Today

Instagram has announced that it's testing a range of new profile formats and options, both for regular users and businesses

5 Must-Have Metrics on Your Social Media Scorecard for 2019

Ignite Social Media

2019 Social Media Metrics. Time flies and, believe it or not, it’s already time to start thinking about planning for next year. Every good strategy requires a good measurement plan.

How I Used Facebook Lead Ads to Create a Quiz

Jon Loomer

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz. First, credit goes to Lucas Elliott of our team.

Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Google My Business rolls out new feature.

Retail 195

Gaming Mindfulness

Janet Fouts

In case you’re not familiar with the term, gamification is the process of using gaming elements like scoring, competition, play, and rewards to encourage action. It works particularly well with problem-solving where badges or scores indicate competency.

Badge 119

How to Use Social Media to Launch Your Online Business

Socialmedia.biz

Social media is a great way to create buzz around a new product or business idea. When you want to launch the best online business possible, you need to incorporate social media into the mix. There are a variety of platforms that you’ll need to use, too, including: Facebook. Twitter. LinkedIn.

Instagram Launches New Crackdown on Fake Followers Gained via Third Party Apps

Social Media Today

Instagram has announced a new crackdown on users who purchase followers and likes via third-party apps

2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. A few months ago, we shared relevant trends for the back half of 2018. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes.

Trends 131

[eBook] How Social Data is transforming Public Relations

Audiense

During the last few weeks we have produced an eBook for PR professionals so they are able to master the necessary techniques to use social data in their PR strategy. Influencer Marketing Audience Intelligence

eBook 124