November, 2018

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Instagram Study: We analyzed 9 million posts and that's what we've learned

Quintly

Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases. Some use it to share their life with their friends, influencers make a living out of the platform and brands engage with their audience or to generate new customers.

Instagram 111
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How to Keep Your Brand’s Social Account Secure

Ignite Social Media

Last month, you may have been signed out of your personal Facebook account due to a recent privacy breach. While almost 50 million people were affected, according to Facebook there was no indication that business accounts were affected. Regardless, it’s a good reminder to put in safeguards to protect your potentially vulnerable business accounts. At Ignite Social Media, we’ve implemented several best practices to ensure our clients keep their brand’s social account secure.

How To 122
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Government Social Media Accounts: 3 Agencies that Inspire on Social

Meltwater

Arguably one of the most useful aspects of social media is its ability to deliver relevant content to a significantly large group of people instantaneously. Whether it's delivering crucial information during… Read More >>>.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019.

Platform 274
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. Whether the members of those teams were tasked with building and maintaining large corporate Intranets or running social media for Fortune 100 clients, they all required a few common traits to be successful in their efforts.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics.

Metrics 191

More Trending

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Big Changes Coming to Facebook's Messaging Platform - Here's What Admins Need to Know

Social Media Today

There’s a deadline on the horizon that affects, and requires action by, Facebook Page admins. As of January 1st, 2019, Facebook Pages will need to have successfully been approved for subscription messaging permissions - if not, they won’t be able to send the free messaging type cal.

Platform 167
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The Dos and Don’ts of Going Live on Social

Ignite Social Media

The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community what is happening in-the-moment. But going live can sometime lose its benefits if it’s not properly executed.

Hosting 165
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AI in PR: Where We Are and Where We’re Headed

Meltwater

There’s no denying there's a lot of talk about artificial intelligence (AI). A simple Google search brings up 921 million results for the term. The buzz is out there.For public… Read More >>>.

Google 162
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How To Leverage Facebook Groups To Grow Your Business

The Social Media Hat

Wouldn't it be nice to have a community of fans that loved your brand and engaged with you on Facebook? Bella Vasta tells us how to do it using Facebook Groups.

Groups 167
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Ways to Manage Your Social Media Over the Holiday Vacations

Convince & Convert

Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. Click To Tweet. It’s the most wonderful time of the year! But you might be worrying how you’re going to keep a handle on your social media presence while your team members are taking time off to sip eggnog, unwrap gifts, or indulge in a bit of light gluttony with their friends and family.

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Why I Turned Off My Facebook Messenger Bot

Jon Loomer

During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off. This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable. I simply wanted to share my experiences with it and why I ultimately decided to pull the plug. There are plenty of good reasons to have your own bot.

Facebook 167
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The Real Benefits of User Generated Content

Social Media Today

User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers. It's a win-win scenario and a marketing tactic that great brands can incredibly benefit from.

UGC 167
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5 Must-Have Metrics on Your Social Media Scorecard for 2019

Ignite Social Media

2019 Social Media Metrics. Time flies and, believe it or not, it’s already time to start thinking about planning for next year. Every good strategy requires a good measurement plan. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. Mixing and matching is highly encouraged depending on your business’s individual needs.

Metrics 154
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Here come the nanoinfluencers! Who they are and how to find them

Audiense

Although influencer marketing may seem like a new concept, it’s actually a trend that’s been around for a while. It’s a trend that has also evolved as fast as it has been penetrating the marketing industry and certainly still has a long way to go.

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How To Publish Instagram Stories From Desktop

The Social Media Hat

Ever wish you could send a great graphic to Instagram from your desktop for your story? Perhaps a series of graphics? Here's how.

Instagram 167
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Why are more companies seeking group leadership coaching? Because it works!

Janet Fouts

As more and more executives are seeing the value of leadership coaching for themselves, they’re looking to provide coaching for their teams as well. In part to save money, but also to create an internal environment where the team learns together and collaboration happens more fluently. Executive coaching one-on-one can be powerful, no doubt. A client may have some difficult issues to work through, and prefer one-on-one coaching for personal reasons.

Groups 134
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Facebook Account Optimization and Organization Techniques

Jon Loomer

It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. You wake up every morning poised for disaster. Perhaps one or all of these thoughts races through your head: “ something doesn’t seem to be working as well as it was last week ,” “ accounts aren’t spending what they should be right now ,” or “my campaigns are tanking, the client is going to fire us.” .

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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9 Common Facebook Live Mistakes to Avoid

Social Media Today

Facebook Live video generate more engagement than regular video posts, and can be a great way to boost brand awareness. But there are some common errors you need to avoid.

Facebook 167
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Template for Your Social Media Strategy

Ignite Social Media

Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media formats. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking.

Template 150
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Social Entrepreneurs: 5 Consumer Brands that Started on Social

Meltwater

It’s now taken for granted that some businesses are so entwined with a social channel experience that you can’t imagine them functioning without social media. We call them social entrepreneurs.Consider… Read More >>>.

Brands 129
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The evolution of the Public Relations industry in the era of modern digital media

Audiense

This guest blog is written by Iván Pino Zas , journalist, Partner and Senior Digital Director at LLORENTE & CUENCA. See his contribution in our latest eBook, “ How Social Data is transforming Public Relations ", where we discuss the world of Public Relationships and aims to help PR professionals to master techniques needed to use social data in their strategy.

Industry 128
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Productivity Secret of Highly-Effective Entrepreneurs

Rebekah Radice

If you’re like most entrepreneurs, you spend a great part of your day with back to chair staring into a computer screen. In fact, I bet that as you’re reading this, you’re hunched over your desk, where you’ll likely spend the next several hours. But did you know that a lack of productivity is directly linked to inactivity ? Yep, all those symptoms – foggy brain, inability to focus, creative slump – stem from a sedentary work life.

Products 121
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Social Media Mistakes: 7 Things You Need to Stop Doing On Social Networks

Oktopost

We’ve all been there. From an embarrassing typo to a broken link, social media mistakes are no strangers to any social media manager. Often, those are human errors, which are easily fixed and quickly forgiven by the audience. But what happens when those social media mistakes keep repeating themselves until they become guiding principles for […].

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Let's Chat! How to Make Chatbots Your Secret Holiday Weapon

Social Media Today

Chatbots are swiftly emerging as the new way for consumers and brands to communicate. This upcoming holiday season offers great opportunities to use chatbots to improve your customer experience and sales.

Upcoming 164
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2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. A few months ago, we shared relevant trends for the back half of 2018. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape.

Trends 143
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start?

Research 111
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[eBook] How Social Data is transforming Public Relations

Audiense

During the last few weeks we have produced an eBook for PR professionals so they are able to master the necessary techniques to use social data in their PR strategy.

eBook 118
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Big Tech's Threat To Freedom Of Expression

Forbes Social Media

Today the “public square” is quickly becoming the various spaces of social media with Facebook. Both these companies have user numbers the size matching the population of large countries yet they are immune from upholding Article 9 of the European Convention on Human Rights (ECHR).

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How to Leverage Events on Social Media: 6 Easy Tactics

Oktopost

Wondering how you can amplify your attendance in an industry conference with social media? From employee advocacy to live video, we have assembled a guide with all the tricks you need.

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Instagram Adds Automatic Image Descriptions to Assist Visually Impaired Users

Social Media Today

Instagram is adding new automatic image descriptions which can identify objects in photos for visually impaired users, as well as manually entered alt-text descriptions.

Instagram 166