March, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.

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STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage?

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Average Time On Social Media, Are You Using It Wisely? #Infographic

Janet Fouts

How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Cool Association Social Media Jobs This Week – March 2

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

Follow me here. The principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. They become obsolete if you will.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ?

How To Make Webinars Effective For Hot Lead Conversion

The Realtime Report

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

How to Use Social Media to Stand Out at a Conference

agora pulse

Attending conferences can be a big expense for your business. It’s important that you get a return on investment for all this and for most businesses that return needs to go beyond just learning.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

A World Gone Social

Learn how companies must adapt to survive.

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download.

Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth.

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8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be.

Are You Ready for The New Facebook Conversion Pixel?

agora pulse

Facebook’s tracking pixels is a central part in Facebook Ads marketing for many businesses. The conversion pixel tracked user behavior after they click on your ad. The audience tracking pixel tracked user behavior so you could utilize retargeting campaigns.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you!

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

7 Ways to Find Your Target Audience on Twitter

Simply Measured

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download. So do most brands.

Challenges of Modern Day PR Pros Versus Those of Decades Past

Meltwater

It used to be that one of the biggest challenges PR pros faced was faxing… Read More.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now.

13 Instagram Tricks and Tips You Probably Don’t Know About

agora pulse

Want to master Instagram? Why wouldn’t you? Instagram is powerful. However, not many people and businesses take full advantage of it. Over the past year, I’ve dedicated myself to learning as much as possible about Instagram to get the best out of it. The result?

The Secret to Better Web Writing

SocialFish

It might not be what you expect. Last week I had the pleasure of teaching the Principles of Digital Writing to a group of content creators at a scientific society. And now you get to learn the secret I revealed to them.

The Difficulty in Being Interesting

Direct Marketing Observations

Why do you click on a piece of content? Probably because you were compelled to. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image? Was it the promise of a video or was it because the source was one that you trusted?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. Through the looking glass. First there was the whole Rachel Maddow thing. “ WE HAZ TRUMP’S TAX RETURNS!!!!! … from 2005.” ” Bubble. Burst.

How to Transform Your Brand in 30 Days on Social

Simply Measured

What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 25 Ways to Come Up with More Creative Campaigns Download.

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Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. It’s one of our primary forms of communication. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index.

Charities: Here is How to Make Your Own Facebook Profile Frames For Your Cause

Stay N' Alive

Possibly in response to Snapchat's brand geofilters, some time in December Facebook quietly launched a feature that brands have been asking for on Facebook for awhile: Facebook Frames, or Camera Effects!

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.