March, 2017

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you!

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.

How To Keep Your Business IT Systems More Secure

The Realtime Report

How To Keep Your Business IT Systems More Secure. Is your business as secure as it should be? Today, there are many internal and external threats that have the potential to ruin a modern business. Most organizations rely heavily on a range of different IT systems and online technologies.

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Do You Know the Value of Your Website?

SocialFish

This post originally appeared on the Tanzen Blog. —— Recently I had a short Twitter conversation about whether valuable and important are equivalent when it comes to websites. carriehd value=importance, surely? Tracy Playle (@tracyplayle) February 15, 2017.

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Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

Follow me here. The principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. They become obsolete if you will.

Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. Through the looking glass. First there was the whole Rachel Maddow thing. “ WE HAZ TRUMP’S TAX RETURNS!!!!! … from 2005.” ” Bubble. Burst.

The 17 Best Photo Editing Tools

Webbiquity SMM

Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted.

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4 Important Investments To Improve Your Workforce

The Realtime Report

4 Important Investments To Improve Your Workforce. If your business employs workers, it’s important to look after them in order to achieve a satisfied, motivated, productive and loyal workforce.

A World Gone Social

Learn how companies must adapt to survive.

The Secret to Better Web Writing

SocialFish

It might not be what you expect. Last week I had the pleasure of teaching the Principles of Digital Writing to a group of content creators at a scientific society. And now you get to learn the secret I revealed to them.

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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Infographic: Changes To The Social Media Industry In 2016 and Early 2017

SocMed Sean

Throughout 2016 and into the early months of 2017 there have been some noteworthy headlines surrounding social media. From efforts to prevent the spread of ‘fake news’ to the announcement of Snapchat’s first physical product (Spectacles) – it’s been an interesting last year in the social media space! In an effort to capture some of these highlights and changes in the digital industry specific to the various social networks, the team at The Website Group has pulled together this great infographic.

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

13 Instagram Tricks and Tips You Probably Don’t Know About

agora pulse

Want to master Instagram? Why wouldn’t you? Instagram is powerful. However, not many people and businesses take full advantage of it. Over the past year, I’ve dedicated myself to learning as much as possible about Instagram to get the best out of it. The result?

Have You Developed A Communications Strategy For Your Business Yet?

The Realtime Report

Have You Developed A Communications Strategy For Your Business Yet? As a small business owner , you face many challenges if you want to compete in today’s marketplace.

Awesome Association Jobs this Week – March 9

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Challenges of Modern Day PR Pros Versus Those of Decades Past

Meltwater

It used to be that one of the biggest challenges PR pros faced was faxing… Read More.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ?

3 Lessons Elise Perkins Didn’t Know She Gave Me (and You)

Waxing UnLyrical

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. She talked about what her influencers taught her in 2016. She names me among them, but that’s not why I think it’s a great read. I think it’s compelling because it reinforces three fundamental truths of business, and life.

How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page.

The First 5 Steps To Improving Your Digital Content

The Realtime Report

The First 5 Steps To Improving Your Digital Content. If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.”

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media Stress is Real

SocialFish

This post originally appeared on Mizz Information. Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress.

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results?

Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth.

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3 Quick Short Video Ideas – Shake Up Your Visual Content

Socially Sorted

Stuck for what to post? Need some quick short video ideas to shake up your content? . You’re in the right place! In this post I share 3 quick short video ideas that you can create in no time at all for more engagement. .

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.