September, 2012

Top tips for bloggers and brands

Sherrilynne Starkie

Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before.

Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales.

Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression.

More Trending

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

Photo Credit: CIRA. This week CIRA*, the organization behind the.ca domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker.

Your New Content Strategy [REGISTER!]

SocialFish

The dog days of summer are over. Your boss will be asking questions. Questions like, “do we have a content strategy?”

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

No…I haven’t gone off the radar. I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team.

Is Social Media Marketing Effective?

Direct Marketing Observations

Thanks to the folks at MDG. Social Media marketing roi social media

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Network On Social Media Without Being a Stalker

Waxing UnLyrical

I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn.

Picking The Right Social Platform For Your Brand

Mindjumpers

Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence.

Psychology of social networking

Sherrilynne Starkie

We tend to over think some things in life and here’s proof. Do you suffer from high levels of narcisim or low self esteem? Or, maybe you use Facebook, because it’s just a fun way to keep in touch with friends? Related posts: Are professional communicators normal? Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Social Networking and Your Tradeshow [infographic]

SocialFish

“Events are a great way to connect with new prospective customers, marketing partners, new employees and influentials in your industry. Learn how to use social media to get the most out of attending your next exposition.”

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Can Social Media Disrupt Your Life Or Career? 5 Tips For Managing The Timesink

SocMed Sean

Social media offers a lot of great opportunities and access to information.

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Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

If you can’t write or spell worth a damn, your career can be adversely affected. I’m not talking about the occasional typo or error that slips through unnoticed.

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media.

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Eleven years now…

Sherrilynne Starkie

Here’s a post I wrote on September 11, 2006. It still sums up this day in history for me. Five years on. Just looking at today’s date immediately sends me back five years. We were living in Virginia and I was working in Washington DC. I’ll never forget standing at the westward window of our office watching the smoke billowing from the Pentagon. That was the moment I came to understand why they call it terrorism. It’s an extremely apt term.

Awesome #Humanize Video!

SocialFish

Enjoy. And see the other Humanize-related summaries (PDF and workbook) we have on ReadItForMe , a GREAT business book summary site. Membership required – but worth every penny!). Featured Humanize

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

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3 New Features On Pinterest

Firebelly

Over the past couple months, Pinterest has made a few changes to its pin-tastic platform. Many of these changes have been subtle, and the average user would not notice. However, there are 3 features that have been added that all users will benefit from.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

Guest post by Jessica Torres. A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so.

The Power of Facebook Advertising [Infographic]

Mindjumpers

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform.

The Global Impact of Smartphones

Direct Marketing Observations

Courtesy of the folks from Protect Your Bubble. Mobile marketing mobile smartphones

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Five Powerful Ways To Improve Your Website’s SEO

SocialFish

This post originally appeared on Johnhaydon.com. Go there for lots more nonprofit social media goodness. ————-. There are many ways to drive traffic to your website, including email marketing, social media and traditional PR.

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Women vs. Men: Guess Who’s More Likely To Click On A Facebook Ad?

The Realtime Report

Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. Women may make up the majority of Facebook’s advertiser audience (58%), but men are more likely to see and click through ads. How big is the gap?

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Facebook Offers Changes & Charges: 3 Must-Reads

Firebelly

Facebook has announced major changes to Facebook Offers. These 3 must-reads will fill you in. Facebook Offers: The Beginning of the End of Business Freebies. By Michelle Stinson Ross Now, any business, whether brick-and-mortar, e-commerce, or a mix of both, can offer deals to their fans.

Goings On… and On The Road

Waxing UnLyrical

I realize I haven’t told you much about my goings-on of late. So here they are, in case you can make any of them: This Friday, Sept.

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move.

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