September, 2012

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

Brands 147

Trending Sources

Can Social Media Disrupt Your Life Or Career? 5 Tips For Managing The Timesink

SocMed Sean

Social media offers a lot of great opportunities and access to information.

Tips 138

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands.

Brands 138

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines.

News 123

Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference.

Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales.

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move.

Mobile 122

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media.

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

No…I haven’t gone off the radar. I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team.

A World Gone Social

Learn how companies must adapt to survive.

Jack Dorsey’s Speech at Disrupt 2012 [Full Video]

Idaconcpts

“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.

Video 108

How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert , they’re just numbers.

How To 107

LinkedIn is the Best Social Network for Improving SEO

Pamorama

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.]. Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketing

Social Networking and Your Tradeshow [infographic]

SocialFish

“Events are a great way to connect with new prospective customers, marketing partners, new employees and influentials in your industry. Learn how to use social media to get the most out of attending your next exposition.”

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

90% Of Small Businesses Are Networking Online

The Realtime Report

Nearly 90% of small businesses are spending time networking online, according to a new study by small business forum Manta. Out of 600 small business owners nationwide, 74% believe social networking platforms are as important as in-person networking – if not more so.

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. Good stuff or was I right to hold it back?

SEO 104

Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

If you can’t write or spell worth a damn, your career can be adversely affected. I’m not talking about the occasional typo or error that slips through unnoticed.

Top tips for bloggers and brands

Sherrilynne Starkie

Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why You Need a Social Media Policy in Your Organization

Mindjumpers

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization.

Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.

SocialFish

One of the tips you always see or hear or read about when it comes to becoming more active in social media is ‘become an industry resource/thought leader/trusted by showing expertise’ There are a couple of ways to do this as an organization or as an individual.

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users.

Social Media Image Sizing Guide [Infographic]

Puzzle Marketer

Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Offers Changes & Charges: 3 Must-Reads

Firebelly

Facebook has announced major changes to Facebook Offers. These 3 must-reads will fill you in. Facebook Offers: The Beginning of the End of Business Freebies. By Michelle Stinson Ross Now, any business, whether brick-and-mortar, e-commerce, or a mix of both, can offer deals to their fans.

Psychology of social networking

Sherrilynne Starkie

We tend to over think some things in life and here’s proof. Do you suffer from high levels of narcisim or low self esteem? Or, maybe you use Facebook, because it’s just a fun way to keep in touch with friends? Related posts: Are professional communicators normal? Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report.

Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

“Curiosity is one of the permanent and certain characteristics of a vigorous mind”. Samuel Johnson, “The Rambler” (March 12, 1751). Looking back on my somewhat checkered past, I see that I’ve always been your basic “ Curious George.”.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.