March, 2016

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM.

Scale Social Media Strategy Quickly and Overcome Any Obstacle

Visually SM

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

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Trending Sources

SHORTHAND: Jay Baer On “Hug Your Haters”

Firebelly

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Learn, Grow and Succeed

Waxing UnLyrical

Guest Post by Cynthia Price. One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets.

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Instagram’s New Algorithm – What You Need to Know

Mindjumpers

Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook.

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Google Home Services Concierge: The Newest Experiment

Navolutions

Another day, another weird experiment from Google. Google’s latest oddball comes in the form of a “Google Home Services Concierge.”

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SHORTHAND: Erik Qualman on Digital Leadership, Disruption & Reputation

Firebelly

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman.

How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

How A MacBook Changed My Life

Waxing UnLyrical

Mac OS X 10.0 was released 15 years ago today. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Landing Page Best Practices to Convert Traffic

Harp Interactive

Hold the confetti. Just because you directed traffic to a landing page doesn’t mean visitors will convert into leads for your business. Follow these 10 landing page best practices to turn your website into.

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Learning from Millennials (Yes, Really)

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution.

3 Easy DIY Social Media Content Creation Tools

Firebelly

You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. These three tools make it easy! Canva. Of the three tools I’m sharing, Canva is the most robust. It provides a ton of pre-existing images and templates you can use.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

What Would You Do If You Weren’t Afraid?

Waxing UnLyrical

Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies.

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10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century.

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Science-ing the Sh*t out of Influencer Marketing

SocialFish

Interested in the science behind influencer marketing and social networking theory? Check this baby out. …Being well-connected or strategically positioned within a social network may impact one’s ability to influence others more than the size of one’s following.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution.

4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! Use these four free tools to gauge how you’re doing and how you can improve. For Blogs: HubSpot’s Website Grader.

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Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

I live a simple life in which I’m excited by simple things. I sat down tonight to complete a process I started a few hours earlier of creating Website Custom Audiences and Saved Audiences when I spotted something new… Do you see it?

Monday Roundup: Spring Cleaning Your Strategy

Waxing UnLyrical

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Snapchat Statistics That Prove Its Power

Convince & Convert

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted.

Understanding Millennials

SocialFish

In which Jamie shares a couple of tips about understanding Millennials. Curious to know more? Read When Millennials Take Over , which was recently given a shout out by Harvard Business Review ! —————– ( photo credit ). Culture That Works

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Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas.

Advice for startups: Focus on your super-fans

Socialmedia.biz

Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle. At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates.

6 Facebook Lead Ads Updates You May Have Missed

Jon Loomer

[NOTE: Another recent update not mentioned below is that lead ads can now be shown on desktops. When they were first released, they were only available on mobile. I did not include this update because it was not among the most recent updates Facebook announced. But it’s a big one!].

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Closing The Gender Gap Is Everyone’s Business.

How to Reap the Revenue Rewards of Smarketing

Convince & Convert

In most companies – especially B2B firms – sales and marketing don’t get along. Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation.

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Turning Membership Inside Out

SocialFish

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results.

How to ‘Humanize’ Your Blog to Drive Engagement

Kikolani

You want people to comment on your blog, to subscribe to your newsletter, and to connect with you. After all, it’s why you started a blog in the first place.