April, 2019

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. The platform is always updating features and functions and keeping on top is the key to success. Facebook is updating how it measures ad relevance, for example. The single ad ‘relevance score’ is disappearing.

Facebook Publishes New Guide for Instagram Creators

Social Media Today

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram

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Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

Does Organic or Paid Social Media Work Better for Small Businesses? By Kirsten Herhold. Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement.

Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Firebelly Marketing Selected As A 2019 Shorty Awards Finalist

Firebelly

We are excited to announced that Firebelly Marketing has been selected as a Shorty Awards finalist in the Best in Restaurants category for our work with Noble Roman’s Craft Pizza & Pub. What are the Shorty Awards?

How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

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More Trending

Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be.

Travel 187

Facebook is Testing New, More Animated, Reactions

Social Media Today

Facebook is working on some new animation styles for its Reactions

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

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How To Get Travel Influencers To Visit Your City

Firebelly

It’s warming up and influencers are making travel plans for the spring and summer. Use these tips to entice travel influencers to visit your city for more exposure.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles.

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Top Five: The news Facebook tributes tool

Sherrilynne Starkie

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to.

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8 Skills a Social Media Manager Must Have

Socialmedia.biz

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it.

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6 Basic Steps to Running an Effective Social Media Audit

Social Media Today

It's worth giving your social media profiles a spring clean - here are some tips on how to run an effective social media audit

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.

Spring Clean Your Social Media With These 3 Easy Steps

Firebelly

Spring is in the air and that means it’s time to get organized and refreshed for the year ahead. Your new-found energy to clean shouldn’t only apply to your home and garden, use this time to spring clean your social media.

How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

“Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. Our followers don’t want to play childish emoji games!” As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception.

LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft

Social Media Today

Microsoft has reported that active LinkedIn sessions grew by 24% over the last quarter

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment.

Buy 153

Employee Benefits Programs Missing the Mark?

Janet Fouts

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted their performance.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is 2019 the year of the vegan? Carl’s Jr and others are betting on it.

Meltwater

Across social media, trend hunters and animal enthusiasts alike are proclaiming 2019 the year of the vegan.From Kind and Tyson, to Forbes and The Economist, to Taco Bell, McDonald’s, KFC… Read More >>>. Blog Social Media

Trends 147

The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events?

3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully.

Instagram Officially Launches Quiz Stickers for Instagram Stories

Social Media Today

Instagram is rolling out its new Quiz Sticker option for Instagram Stories, which was first spotted in testing earlier in the year

The First AI Platform Designed To Process And Respond To Cyberbullying

The Realtime Report

The First AI Platform Designed To Process And Respond To Cyberbullying. With nearly one in five adolescents bullied across the nation, today, STOMP Out Bullying announces a first-of-its-kind AI platform, Emma , designed to help reduce bullying.

Content for the Customer Journey – Phase I: Awareness

Ignite Social Media

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace.

6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… … Read More >>>. Blog PR & Comms

How to Duplicate a Saved Audience in Facebook Ads Manager

Jon Loomer

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager? While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here. What Are Saved Audiences?

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How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

4 Tools to Help Boost Your Social Media Marketing Productivity

Social Media Today

The right tools can have a major impact on your social media marketing workflow - here are four that can help, each in different ways