SocMed Sean
AUGUST 2, 2022
Do you love TikTok but have questions about how to more effectively manage your account and your followers? Here are a few tips that we think might be helpful. The post 6 Tips For Managing Your TikTok Account and Followers More Effectively appeared first on SocMedSean - Social Media Sean.
Social Media Today
AUGUST 29, 2022
The integrated option could simplify the YouTube promotions process.
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Social Media Strategies Summit
AUGUST 11, 2022
Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. 66% will write a positive online review after a positive experience. 46% will remain
Jon Loomer
AUGUST 14, 2022
Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. The New Options. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
AUGUST 30, 2022
With E.L.F. Cosmetics joining the 2.93 million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. What is BeReal? BeReal is the latest craze in social networking apps, one which directly calls out other platforms for their performative nature, all while demanding that its own users “BeReal.
The Social Media Hat
AUGUST 30, 2022
When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. You also must give people a reason not to miss it out! A clever event marketing tactic you can implement is teaser advertising. Unlike most marketing techniques, teasers don’t … The post How to Tease What’s Coming Ahead of Your Virtual Event appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
AUGUST 10, 2022
The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.
Social Media Strategies Summit
AUGUST 26, 2022
It’s time for executive leaders in higher education to step out from their ivory towers. Across all industries, there’s plenty of evidence about the benefits of people in leadership roles interacting with their audiences via social media. For instance, research from Sprout Social discovered that 70% of consumers feel more connected to brands when the brand’s CEO is active on social platforms.
Jon Loomer
AUGUST 28, 2022
If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. In this post, let’s shed light on what they are, the timeline for their removal, and what you can do instead. Let’s go… What Are They? Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category.
Ignite Social Media
AUGUST 2, 2022
Brands have got to listen, TikTok is staying. It’s not going anywhere. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Social Media Hat
AUGUST 8, 2022
Season 02 Episode 03 of the Virtual Event Strategist Podcast. The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat.
SocMed Sean
AUGUST 23, 2022
Are you looking to grow your Instagram following? Maybe you have already seen some substantial growth but need help managing your followers. Here are few tips that we hope will help. The post 6 Tips for Managing Your Instagram Followers More Effectively appeared first on SocMedSean - Social Media Sean.
Social Media Today
AUGUST 18, 2022
A content calendar will help you stay on track, while also ensuring that all of your content initiatives remain focused on your key strategic goals.
Social Media Strategies Summit
AUGUST 26, 2022
Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. You probably know that focusing on quality and consistency is crucial to content marketing success.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jon Loomer
AUGUST 8, 2022
Advantage+ Creative was previously Dynamic Experiences and changed its name with the rollout of Meta Advantage in March. But, how these optimizations work evolved considerably since then. Let’s discuss how Advantage+ Creative works now and whether you should turn it on with your Facebook ads. What is Advantage+ Creative? Advantage+ Creative allows for some minor (automatic) enhancements of your ad.
Ignite Social Media
AUGUST 1, 2022
Instagram is not new in terms of social media. The platform has been around since 2010, meaning that it is a stalwart in the social media space. Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Most of us probably know someone who uses Instagram, and many of us are users ourselves.
Oktopost
AUGUST 17, 2022
Ben Beeching, Senior EMEA Marketing at Mega International stops by the Radically Transparent podcast to tackle the martech stack and the challenges of building compelling customer journeys that positively impact pipeline. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders?
Audiense
AUGUST 9, 2022
If you work in marketing (and we’re betting you do), it seems there’s always a war between the members of our marketing mix. Content is king, but blogging is so last year. Facebook is dead, except for your relative’s constant check-ins at random locations. Instagram is dead, which to be fair, might not be totally incorrect if Kylie Jenner’ s boycott gains traction.
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Social Media Today
AUGUST 2, 2022
The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.
Hootsuite
AUGUST 25, 2022
Look, Twitter may have a reputation for endless political discourse and ancient memes. And sure, sometimes that’s true. But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. But there’s still plenty of room to make waves with the right online presence.
Jon Loomer
AUGUST 3, 2022
The challenges related to tracking, targeting, and optimization have increased during the past couple of years. And yet, Meta has a solution that is sitting right in front of them. Meta needs to leverage Outbound Clicks. This isn’t a particularly complex concept. Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website.
Ignite Social Media
AUGUST 9, 2022
While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. So, what’s all the hype about? In this comprehensive review, we’ll break down all of the features of this platform and help you decide if it’s the right fit for you. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide.
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Discover just how easy it is to boost SEO with social media.
Oktopost
AUGUST 15, 2022
Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Today, there is a full generation of adults who have never known a world without social media. It’s part of all of our daily lives, and some have even built their careers around social media.
Audiense
AUGUST 23, 2022
When Warby Parker was looking to turn granny glasses into the hot new thing, they used influencers to increase engagement, awareness, and interest. The authenticity and genuine interactions between smaller influencers and their audiences generated a 4% engagement rate that reached 800,000 new potential customers.
Social Media Today
AUGUST 2, 2022
The survey looks at which platforms users are most concerned about, in regards to potential hacks.
Hootsuite
AUGUST 4, 2022
Do you ever revisit your old tweets? Twitter has been around since 2006 — if you were an early adopter, you’d probably be surprised to see some of the content you once thought was cool and appropriate to share. Reviewing your old tweets will help you keep your brand image in check, and it should be part of your regular social media audits. In this post, we go over how to search for old tweets and delete them.
Jon Loomer
AUGUST 1, 2022
If you ever feel like your Facebook ad results are too good to be true, they probably are. In the case of ThruPlay numbers, it’s likely due to the Audience Network Rewarded Video placement. I’m glad I caught this quickly, but I guarantee that many other advertisers are wasting thousands and thousands of dollars, assuming they found some magic bullet that is giving them amazing results.
Ignite Social Media
AUGUST 30, 2022
Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account. Being the first social media agency in the US , we have seen it all.
Oktopost
AUGUST 29, 2022
Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Want to launch a podcast? Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting? If you’d like the inside scoop on the questions above, this episode of Behind the Post is for you!
Audiense
AUGUST 31, 2022
In the last decade, the ability for marketers to learn about their customers’ behaviours and mindset has increased manifold, and yet, despite the booming insights industry, many marketers still feel that there is a disconnect between insight and action.
Social Media Today
AUGUST 15, 2022
More users are referring to TikTok for search queries, which could have big implications for your marketing strategy.
Sprout Social
AUGUST 2, 2022
More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there.
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