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Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

Would you like to have your content available to older people who may not be on social media, or those who may not be able to read? If you’re familiar with the concept of Stories on social, then you’ll understand micro-casting. I’m Daniel Hill , the host of The Instagram Stories , a 3-minute daily audio show.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Your additions are welcome!

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How to Deal with Brand Controversy on Social Media

Convince & Convert

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. This week: From ExactTarget , 20 winning email designs for download.

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How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. But he was doing real work in social media and wanted to share his knowledge with people in a digestible format.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

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The Best Job in Social Media

Convince & Convert

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. In 2014, “the big bang of social will finally, I think, slow.” Lessons from 2013: The Big Bang of Social.