Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. The cost (sometimes) is lower.

B2B 148

B2B LinkedIn Tips Marketing 148

Writtent Blog

JULY 4, 2013

free offer download), that disconnect confuses the visitor, making him or her more likely to leave than become a lead. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. 14 ebooks about various content marketing topics.

Examples 104

Examples Hubspot eBook Template 104

Writtent Blog

DECEMBER 4, 2013

Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle. Click here to download our free eBook Blogging for Beginners today! out this screenshot from the HubSpot blog: Image credit: HubSpot.

Hubspot 93

Hubspot eBook Widget Case Study 93

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). What content are they reading and downloading? And long-form content. Create bare-bones lead nurturing emails.

Content 124

Content Brands Findability Marketing 124

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Their download rates improved 300%. Dominate Your Niche.

Small Business 100

Small Business B2B Strategy Content 100

Writtent Blog

OCTOBER 21, 2013

What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? IdeaPaint provides eBooks, available for download on the company website, free of charge. How does one not only get ahead of competition, but create an entirely new niche in business? – sells paint.

eBook 90

eBook Hubspot Buy Apple 90

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

OCTOBER 7, 2013

It’s challenging to rely solely on memory or your WordPress drafts for accurate planning, but companies using this content management system (CMS) can download the free editorial calendar extension and get organized within minutes. HubSpot Editorial Calendar. WordPress Editorial Calendar. Pricing starts at around $3.00

SocialCast 111

SocialCast Tools Price Collaboration 111

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. HubSpot understands Facebook’s B2B lead generation potential. Don’t send Facebook users to your homepage. The (Written) Bones of a Great Facebook Ad. Headline —A quick rundown of what you’re offering.

Examples 246

Examples Facebook B2B Instant Messaging 246

ProBlogger

MAY 16, 2012

At the bottom of every post on Hubspot is a call to action that gives readers more information on how to be better at social media and internet marketing. What’s remarkable about Hubspot’s call to actions is their relevance. Create a relevant offer. Creating relevant offers isn’t something that can be done right away. The bottom line.

Hubspot 42

Hubspot eBook Apparel Journal 42

Writtent Blog

JUNE 26, 2013

What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Convey Value.

eBook 84

eBook Hubspot Metrics MySpace 84

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. This infographic from HubSpot illustrates the importance of visual content. Enter downloadable resources. Quality visual content is attractive.

Content 98

Content Hubspot Curation Case Study 98

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts. There are 1.5

Social Media 232

Social Media Hubspot B2B Marketing 232

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. Need to generate more leads for your clients or your own business? Who doesn’t?)

How To 174

How To Hashtag LinkedIn Newsletter 174

ProBlogger

FEBRUARY 3, 2016

Once you find a font you like, simply download it, and install into your font file on your computer. To see what successful infographics look like, I have compiled a list for you of featured infographics by major blogs (such as Hubspot). Get his free eBook “ How To Guest Post On Any Blog While Crushing SEO ” to learn more.

How To 33

How To Template Templates SEO 33

Writtent Blog

AUGUST 17, 2016

Action : Encourage them to download your free eBook that explains exactly what to do to increase their blog traffic. Examples: FREE eBook: How to improve your call to actions. HubSpot’s Twitter Formulas. These formulas for writing the best Tweets from HubSpot are also worth checking out. The How To Formula.

Examples 40

Examples SEO Screencast Blogger 40

Writtent Blog

APRIL 18, 2014

This eBook from CopyBlogger offers a great in-depth guide to writing killer headlines. They also offer access to many more great writing eBooks. Writing Killer Headlines | PDF eBook. This 17 page eBook is a great solution for headlines and comes with over 200 fill-in-the-blank headline options.

Resources 103

Resources How To Hubspot eBook 103

Writtent Blog

FEBRUARY 28, 2014

Download an eBook. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. If you’ve published a whitepaper, eBook, webinar, or any other form of premium content, provide a link in your call-to-action to entice lead conversions. Join Your Mailing List.

Sample 111

Sample Samples eBook Vocus 111

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. E-book: Hubspot’s Marketing Psychology Guide. Blog post: 9 Free Microsoft Excel Templates to Make Marketing Easier by HubSpot. Ebooks: Mailchimp library (seen above).

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

DECEMBER 30, 2014

’ Why are we creating this blog post / eBook / status update? by HubSpot. by HubSpot. Brooke Ballard explains three “must-knows” about content marketing, starting with “Content Marketing Always Starts With A Strategy…everything starts with a ‘why.’

Content 194

Content Tips Marketing B2B 194

Convince & Convert

APRIL 29, 2014

It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. For Valentine’s Day one year, Hubspot asked experts why businesses should create marketing that people love and want to share. Give stuff away! Doing this helps you begin to qualify prospects. Ranked Lists.

Content 167

Content eBook Industry Trends 167

Convince & Convert

JANUARY 29, 2016

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. Download our new eBook “Trends in Paid Strategies for B2B Marketers” here. It’s all a testing game , so be patient.

Strategy 60

Strategy Hubspot ROI B2B 60

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Even if you’re drawing from existing content assets to create eBooks and whitepapers, they’re still ridiculously time consuming projects.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

JULY 23, 2013

This figure examines where your visitors come from, whether they found your website on a search engine or social media, allowing you to determine the relative strength of each component of your content promotion strategy : This insight can be found in most marketing metrics tools, including Google Analytics and HubSpot.

Metrics 103

Metrics How To Hubspot Statistics 103

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? So here you’ve got articles, you’ve got ebooks, which we convert into a flipbook, which is much more interactive than a boring old PDF. I think we’re past the point where we need to figure out how to make more content.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. Use multiple online locations to host your sign-up form: website, social media profiles, blog, online ad, infographic, whitepaper download, squeeze page, ecommerce checkout, and more. Customer Surveys. Customer Interviews. Not sure how to get started? Solve The Problem. Ask offline.

How To 114

How To List Social Media SMS 114

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images. ISSUU is another website that hosts visual content, such as magazines, ebooks, and other documents.

Hubspot 48

Hubspot Marketing eBook Foursquare 48

Buffer Social

NOVEMBER 2, 2017

Or, a free download of an ebook that you created on starting a business. Here’s an example of a piece of consideration (MOFU) content we ran with HubSpot last year: One more example of targeting in the consideration stage! Or you can target them with an invitation to an upcoming webinar on marketing strategy.

ROI 111

ROI Advertising Conversation Social Media 111

ProBlogger

APRIL 26, 2017

This CTA enters the screen below your sidebar content so it doesn’t cover your main content: Here is how Hubspot uses it: What you can learn from this. Since your CTAs lead visitors to subscribe to your newsletter, download your eBooks or buy your courses, it makes sense to optimize it for higher CTR.

Blogger 53

Blogger Conversation Nielsen Study 53

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?

Content 60

Content B2B Marketing Hubspot 60

Later

MAY 22, 2019

We created this GIF-like video of our free Influencer Media Kit template download to show it off on our feed as a dynamic video: View this post on Instagram. Link in bio: How to Create an Influencer Media Kit (+ fully customizable template download!) ? ?? ?? A post shared by Later.com (@latermedia) on Mar 27, 2019 at 1:38pm PDT.

Instagram 81

Instagram Hashtag Feed Feedly 81

Writtent Blog

AUGUST 27, 2013

We’re talking about eBooks, whitepapers, case studies, templates, and other awesome freebies your prospects can exchange for their email address. An additional 62% use whitepapers , and 32% are investing in eBooks. Share the wealth with your prospects by offering the template for download on your website. PowerPoint Templates.

Strategy 90

Strategy Content Screencast Case Study 90

Webbiquity SMM

MARCH 6, 2012

by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) 10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 223

Tips Facebook Tools B2B 223

Convince & Convert

MARCH 24, 2016

Neil Patel has written a great post for Hubspot on this exact topic. It is not a generic ebook or toolkit that you offer on every page of your site. Provide more or advanced materials in the form of an ebook. Step 5: Include a Download Call-to-Action in Your Post. I frequently use these three sites to download images.

Content 60

Content Template Templates Statistics 60

Rebekah Radice

MAY 15, 2016

If you do decide to tackle these graphics yourself, our ebook can teach you how to go about it. Get inspiration from big marketing campaigns like ones from HubSpot and spin that around for your own business in a way that’s affordable. Download, Embed and SHARE the Infographic. Peg’s tip is to learn from the big brands!

Small Business 118

Small Business Social Media Marketing Geotagging 118

Techipedia: Tamar Weinberg

JANUARY 5, 2011

62 Streps to the Definitive Link Building Campaign (WordTracker): WordTracker wants you to buy an eBook. How to Simplify PPC Management Using Google AdWords Editor (Web Marketing Today): This is a basic but helpful post from Christine Churchill on WHY Google AdWords Editor, the offline downloadable tool, is so valuable for bid management.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JULY 15, 2016

We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Aaron: In their case, they have a next call to action — download the mobile app, learn more about how it might work for you, share it on Facebook. Aaron: That’s correct. Jay: Great.

Content 104

Content How To B2B Questions 104