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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

That means that 39% of Digg’s 1million+ members have considered web hosting, and the winner of the most reliable web host was a company that … apparently was pulled out of thin air. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

Let’s envision this scenario: a user has a support issue about an Apple product. I don’t expect Apple to port their customer service wholly over to Twitter, but Apple does little in terms of customer service issues altogether. I’m going to stop there, though. No acknowledgment. Be proactive and not reactive. (To

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. I’m also glad your bringing enlightment to people who are still ignorant about the whole cannibus issue!!

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media customer service is a form of marketingmarketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars.

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Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Turns out, Web 2.0 We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. The Whole. :

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