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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consider pulling back.

CPM 187
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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. million Facebook: 5.1 By using this type of content, Ryanair’s marketing strategy keeps existing users engaged and draws in fresh audiences looking to laugh. Instagram: 1.3 million YouTube: 108K Twitter: 808.3K

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8 marketing campaign ideas that customers will engage with

Sprout Social

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. For example, a discount or sale is not a campaign , but a sale can be part of a revenue campaign. Multi-channel marketing is both popular and proven for the sake of maximizing engagement.

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Keeping Your Audience Engaged All Summer Long

Ignite Social Media

Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Garnering engagement during the summer months can be as easy as asking a question. Running a photo contest can ultimately boost engagement and help plan out content for upcoming months.

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Shopify, OpenCart, GoDaddy, etc.)

Examples 114
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

Analytics 167