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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

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74 Artificial Intelligence Statistics to Guide Your Marketing Plan

Hootsuite

Artificial intelligence tools are a hot topic in marketing circles. 74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. That’s a compound annual growth rate of 36.2%

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The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Gen Z and social media statistics. No, you don’t. Lesson learned?

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20 LinkedIn Statistics That Matter to Marketers in 2020

Hootsuite

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience.

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140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. General social media statistics. Social media advertising statistics. Instagram statistics. Facebook statistics. Twitter statistics. YouTube statistics.

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How Do Statistics Help in Business?

The Realtime Report

How Do Statistics Help in Business? This is exactly where statistics come into the picture. It’s time to explore how statistics can help in business. It’s time to explore how statistics can help in business. Data is Used to Make Informed Decisions. Statistics Are Used in Census Surveys that Shed Light.