agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MARCH 12, 2020

While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it. Check out the articles and advice below to harness the power of social data and put it into action.

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. The ROI of social media management Social media is a vast and sprawling ecosystem.

ROI 102

ROI Social Media Management Team Study 102

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

Oktopost

OCTOBER 1, 2021

DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Your brand identity needs to resonate with them, so use your research data to create the best customer personas you can. First, research each of the factors that feed into each element. That’s your brand strategy.

Template 62

Template Templates Strategy Brands 62

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

APRIL 29, 2021

We immediately dug into social listening data to answer questions like, “How can we most effectively serve our customers in a time of such uncertainty? The social data we found changed everything. If marketing’s guiding principle is to be the steward for the customer, social media managers are our experts in the field.

Marketing 139

Marketing Social Media Management Team Campaign 139

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. You can read and download, as it’s full of interesting points: Time to Win – The Consumer Patience Study In fact, the percentage of customers who want a response within two hours has gone up from 35% in 2022 to 39% this year.

Social Media 143

Social Media Hubspot Statistics Survey 143

Hootsuite

JANUARY 30, 2020

A big thank you to the data partners who contributed to this year’s reports, including: GlobalWebIndex. The full Digital 2020 report dives into detailed data on global online habits and demographics. Here are some of the most important headlines for social media professionals to know. GSMA Intelligence. SimilarWeb.

Social Media 145

Social Media HootSuite Report Advertising 145

Unmetric

JULY 17, 2016

Falling Facebook Reach numbers has been keeping social media managers up for years now. When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected.

Data 60

Data Facebook Metrics Social Media Management 60

Sprout Social

AUGUST 12, 2021

Only 29% of marketers use social data to assess campaign performance. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. 3 free social media campaign templates you can use right now. Preliminary research.

Template 128

Template Templates Campaign Social Media 128

Hootsuite

JANUARY 18, 2024

We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! They also skew your data, so you can’t use it for any actual insights into your content. Do keyword research Keyword research isn’t just for websites and blogs anymore.

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Market research. For a more detailed process, check out our guide to Reddit market research.

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Reddit Brands Meme Forums 100

Sprout Social

DECEMBER 15, 2023

Time management Time batching is a common time management tactic that is possible when you start scheduling your social media content ahead of time. Set aside a block of time to research and plan your content ideas, a block of time to create your content and a block of time to schedule your content. Click Share.

Facebook 121

Facebook How To Publishing Analytics 121

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Reach refers to the number of people who saw your content.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! On top of that, you can download your full stats to an Excel doc from there you can use Excel powers to sort and filter your stats to identify best-performing tweets and trends that accounted for that success. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. original sound – Sprout Social. But it’s also an opportunity.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. You analyze the data for actionable insights.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. And the best way we know how to research an audience is through social listening. What is social listening? The best way to do this is with competitor and audience research. Time your launch.

Products 135

Products Social Media FAQ Sentiment 135

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. For social marketers, TikTok is becoming increasingly hard to ignore. Download the app and snag your handle.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. Images and video are a must-have for engaging social followers.

Strategy 145

Strategy Marketing Sports Team 145

Hootsuite

MARCH 11, 2020

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. LinkedIn general demographics. LinkedIn age demographics. Get Started.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. Sprout Social. View visual data and insights on any topic.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

MAY 5, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Using a social media management tool like Hootsuite to schedule YouTube videos can save you time if you’re publishing content to multiple social networks.

YouTube 140

YouTube Video HootSuite How To 140

Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Download and open the TikTok app. Source: Pew Research Center. How to use TikTok for business. Step 1: Get a TikTok Business Account.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? Once you’ve downloaded the template, you can customize the guidelines to reflect your brand, team, and audience.

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

MARCH 23, 2023

Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. List social media goals for your next campaign. Brainstorm social media post ideas. Conduct user research and surveys via chatbots.

Tools 135

Tools HootSuite Price Template 135

Hootsuite

FEBRUARY 2, 2022

You’re not the only social media manager who’s stuck. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Click Download example. It’s actually pretty simple to do. Get the free guide right now!

LinkedIn 100

LinkedIn HootSuite How To Publishing 100

Sprout Social

JULY 11, 2022

Conduct competitive research. Dig into your demographics and data. All of this data can tell you how to engage with your audience. Analyze your data to identify which videos your audience likes the most. Conduct competitive research. Get to know your YouTube audience. Evaluate your content. Age and gender.

YouTube 94

YouTube How To Analytics Metrics 94

Hootsuite

DECEMBER 20, 2019

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. According to Pew Research Center, 71% of U.S. adults use the social network. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3

Social Media 111

Social Media Facebook Marketing HootSuite 111

Oktopost

SEPTEMBER 22, 2021

Social media is a common denominator touchpoint for most individuals, and where many B2B buyers go to research companies and products. Social media is essential for B2B marketers because, at this point, social media has become not only part of the conversation but part of the conversion path.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Why should execs be on social media? Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. If you’re an experienced social media manager, you know that risky replies are a delicate dance.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Hootsuite

MAY 20, 2020

Something as simple as clicking on the wrong link or downloading the wrong file could wreak havoc. By completing them, employees can accidentally create social media security issues. Cyberspies posed as University of Cambridge researchers on LinkedIn. Limit access to increase social media data security.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 93

Tools Sentiment How To Team 93