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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. If it is, you can then evaluate whether it’s leading to an increased CPA. ” You can also then view the CPA to get a sense of whether that’s trending up as well.

CPM 197
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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. If you leave that field blank, Facebook will aim to get the most results possible from your budget. When you use Lowest Cost, Facebook will try to use up your budget. Minimum ROAS. That’s it.

Cost 201
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How Often Should You Update Facebook Ad Creative?

Jon Loomer

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. There are actually a few potential solutions for Facebook ad creative fatigue. Every month?

Facebook 192
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Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

Analytics 167
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Where Did the Inspect Tool Go?

Jon Loomer

What was nice is that we could see Frequency charted over time against your CPA. But you could chart it against CPA to spot whether the two are related. Does it result in an increase in CPA? This will obviously drop over time. Reach, like Frequency, is a common metric. Reach, like Frequency, is a common metric.

CPA 184
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. This was started by Facebook as a way to resurface content you’ve already seen when it gets new engagement. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.”

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. Is my CPA going up/down? Definitions.