The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Bottom Line: To me, there is risk for the brand and the influencer to actually lose positive sentiment/respect in the community – at least here in close-knit Hawaii.

Four Metrics for Measuring Social ROI


Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.

ROI 149

Trending Sources

Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when. SENTIMENT BASED ANALYTICS. Cost is one flat fee for up to 40 seats with support. BEYOND SENTIMENT ANALYTICS.

Are You Measuring Your Social Media Efforts?


Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. The costs involved with monitoring deal with the tracking and storage of large amounts of data.

Return On Influence Can Return From Whence It Came

Dave Fleet

It goes like this: (Gain from investment – cost of investment) / cost of investment. Sometimes it’s lowered costs. Figure out what it cost to draft/approve/publish it (time is money) and how much revenue it generated (assuming it was sales-focused). Tweet.

The Future of Association Management Systems


A few takeaways: Cost: It’s no surprise that the AMS is the financial beast of most associations and despite the squirming of a couple of the panelists (haha) there was the unfortunate mention that the near future of AMS costs will not change. What’s the future of AMS?

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. The reality is, however, that engaging in social media is becoming a cost of doing business, like having a customer support telephone number or having a Website.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place.

Who Are The Influencers and How DO We Find Them?


Factors in their analysis include strength, sentiment, passion and reach. In addition to user-defined searches, they also offer lower cost alpha?Lists, In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers.

3 Changes in Social Media We’re Thankful for This Year

Ignite Social Media

However, much to our delight, Reactions have actually been a great way to see the sentiment on a post that we otherwise would have to get via a social listening tool. While it’s still costly for brands to utilize, it did make it much nicer for individuals. Congratulations, everyone!

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Guest Post by Mark Weiner.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

That’s a lot of exposure – though Walmart didn’t reveal the cost of purchasing this ad space. On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever.

Team 71

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers


Cost-sensitive?) & Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys.

Tools 46

Understanding Social Media ROI Cycle


and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. This is the stage where companies analyse the customer life time values and actually start comparing it to the acquisition cost.

ROI 115

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions.

Tools 53

Why Share of Voice is a Useless PR Metric

Dave Fleet

But the real strategic advantage comes in that the cost of the ad space is a known quantity. And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently?

Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

But that comes at a cost–your time. It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format.

How Much Do Facebook Fans Still Matter?

Jon Loomer

I know there’s a growing sentiment that Facebook fans no longer matter. Ad Targeting Cost Trends. In this case, CPA represents Cost Per Website Click. My Cost Per Website Click when the primary goal is driving traffic (promoting a blog post) tends to hover under $.20,

CPA 41

The Modern Guide to Social Media for Retail

Sprout Social

Those conversations include both positive and negative sentiments. Doing so doesn’t make it go away and it could cost you a customer. In order to drive in-store traffic offline, nowadays you have to execute your strategy online.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

Tools 88

IROI: Immediate Return on Investment

Buzz Marketing for Technology

With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. It’s a shot in the dark, which not only costs dearly but forecloses on other opportunities. Posted in Advertising ROI Strategy. This is the era of Social Media.

Buy 84

Why Snapchat 2.0 is Necessary for Digital Marketers

Convince & Convert

The Launch of SoundCloud Go. Looking to avoid ads while streaming your favorite songs? SoundCloud has now joined the ranks of other audio distribution platforms by making their music ad-free for a reoccurring monthly fee.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere.

Tools 103

5 Different Ways to Weave Earned Content Into Your Marketing Mix


The effect of this perception is tangible; even clearly sponsored content that features UGC gets an average of 4x more clicks and a 50% reduction in ad costs than those that don’t use UGC.

UGC 21

These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment. You will have to read this twice. It''s that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

When Analog Beats Digital Marketing

Convince & Convert

Too many companies these days are enamored with the efficiency and cost savings of those awful telephone trees. Those of us on the other end know that what it really represents is a way to transfer costs and inefficiencies to us.

100 Media Monitoring Tools for PR

The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Track sentiment, create a database of key influencers and then keep on top of the buzz. Focus on analytics and sentiment analysis.

Tools 49

Why Is Social Media Measurement So Hard?

Convince & Convert

Those numbers compared against impact must be considered along with advertising costs, graphic design, social media software, and tools. In our consulting business, we find that companies routinely undervalue the true costs of social media.

100+ Social Media Monitoring Tools


Track consumer-generated media, understand sentiment, identify emerging trends and use the resulting insights to improve products, marketing, sales and service. $. Buzzcapture monitors places where opinions are exchanged to provide insight into how often companies and their brands, products, and competitors are discussed, what the sentiments are, and where discussions are taking place. $.

Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan.

Stop Believing These Common Social Media Myths

Sprout Social

Creating awesome social content costs money. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients. Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content.

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Laptop hire costs are $50 a day. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December.

Picking a new social media monitoring service

The metrics that we were producing on our overall sentiment and equated net promoter score were great, problem was that they were in a vacuum. The biggest of these hurdles was adding a sentiment to the competitors was adding a sentiment to the posts.

20 Top Twitter Monitoring and Analytics Tools


By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns.

Is Social Media Strategy Required or Redundant?

Convince & Convert

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Everything in life, business, marketing, and social media has an opportunity cost.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Sign up right now at a totally reduced cost for 2012 for a limited time. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” It’s my birthday and I have some great news!

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Also, stay away from tchotchkes at all costs. Use real people, real language, and real sentiment. Image via

7 Levels of Social Media Engagement

Laurel Papworth

Had a website once but it cost nearly a thousand bucks a year to run so dropped it. Stilted interviews with the CEO, niche tech announcements and the latest coolest TV ad that cost us a fortune should all be up on YouTube.