Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.
The Social Cost of Unpaid Tweetup Teams
Bare Feet Studios
NOVEMBER 23, 2011
Bottom Line: To me, there is risk for the brand and the influencer to actually lose positive sentiment/respect in the community – at least here in close-knit Hawaii.
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. The costs involved with monitoring deal with the tracking and storage of large amounts of data.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
A good DIY choice for small brands looking for a no cost option. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when. SENTIMENT BASED ANALYTICS. Cost is one flat fee for up to 40 seats with support. BEYOND SENTIMENT ANALYTICS.
The Future of Association Management Systems
JANUARY 22, 2015
A few takeaways: Cost: It’s no surprise that the AMS is the financial beast of most associations and despite the squirming of a couple of the panelists (haha) there was the unfortunate mention that the near future of AMS costs will not change. What’s the future of AMS?
Return On Influence Can Return From Whence It Came
OCTOBER 5, 2011
It goes like this: (Gain from investment – cost of investment) / cost of investment. Sometimes it’s lowered costs. Figure out what it cost to draft/approve/publish it (time is money) and how much revenue it generated (assuming it was sales-focused). Tweet.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. This is the stage where companies analyse the customer life time values and actually start comparing it to the acquisition cost.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. The reality is, however, that engaging in social media is becoming a cost of doing business, like having a customer support telephone number or having a Website.
3 Changes in Social Media We’re Thankful for This Year
Ignite Social Media
NOVEMBER 23, 2016
However, much to our delight, Reactions have actually been a great way to see the sentiment on a post that we otherwise would have to get via a social listening tool. While it’s still costly for brands to utilize, it did make it much nicer for individuals. Congratulations, everyone!
Director of Content Tipped as Top New Marketing Job in 2014
OCTOBER 14, 2013
According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place.
Who Are The Influencers and How DO We Find Them?
MAY 24, 2012
Factors in their analysis include strength, sentiment, passion and reach. In addition to user-defined searches, they also offer lower cost alpha?Lists, In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers.
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
Some of their most interesting Thanksgiving marketing stats look at consumer sentiment and behavior when it comes to holiday shopping. Consumers have come to expect cheap turkeys so they use the cost as part of their comparison for which store to go to for their other holiday items. .
Public Relations: Controlling the Uncontrollable
OCTOBER 19, 2016
But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Guest Post by Mark Weiner.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).
[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers
APRIL 20, 2015
Cost-sensitive?) & Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys.
Predicting the Future with Social Media
Blue Focus Marketing
JANUARY 11, 2012
Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. With costs dropping and social data continuing to grow, small businesses can consider adding these analytics to their social media arsenal.
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
That’s a lot of exposure – though Walmart didn’t reveal the cost of purchasing this ad space. On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever.
The Modern Guide to Social Media for Retail
DECEMBER 14, 2016
Those conversations include both positive and negative sentiments. Doing so doesn’t make it go away and it could cost you a customer. In order to drive in-store traffic offline, nowadays you have to execute your strategy online.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere.
Using SocialCentiv Twitter Marketing Software for Lead Generation
SEPTEMBER 30, 2014
But that comes at a cost–your time. It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.
Why Share of Voice is a Useless PR Metric
MAY 24, 2011
But the real strategic advantage comes in that the cost of the ad space is a known quantity. And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently?
How Much Do Facebook Fans Still Matter?
MAY 26, 2015
I know there’s a growing sentiment that Facebook fans no longer matter. Ad Targeting Cost Trends. In this case, CPA represents Cost Per Website Click. My Cost Per Website Click when the primary goal is driving traffic (promoting a blog post) tends to hover under $.20,
Why Snapchat 2.0 is Necessary for Digital Marketers
Convince & Convert
APRIL 6, 2016
The Launch of SoundCloud Go. Looking to avoid ads while streaming your favorite songs? SoundCloud has now joined the ranks of other audio distribution platforms by making their music ad-free for a reoccurring monthly fee.
IROI: Immediate Return on Investment
Buzz Marketing for Technology
JUNE 20, 2012
With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. It’s a shot in the dark, which not only costs dearly but forecloses on other opportunities. Posted in Advertising ROI Strategy. This is the era of Social Media.
Why Is Social Media Measurement So Hard?
Convince & Convert
MARCH 6, 2017
Those numbers compared against impact must be considered along with advertising costs, graphic design, social media software, and tools. In our consulting business, we find that companies routinely undervalue the true costs of social media.
What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
It would be great to be able to measure sentiment of tweets. . With an à la carte menu of social networking features and add-ons, I could assemble exactly the tool that I need, at a reasonable cost, and eliminate a lot of overlap and complexity that comes from having to use multiple tools.
Social Media Ecommerce: The Complete Guide to Social Shopping
NOVEMBER 28, 2016
But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan.
These Two Data Points Demonstrate What's So Wrong With Marketing Today
JUNE 12, 2014
How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment. You will have to read this twice. It''s that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle.
Stop Believing These Common Social Media Myths
SEPTEMBER 28, 2016
Creating awesome social content costs money. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients. Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content.
When Analog Beats Digital Marketing
Convince & Convert
JANUARY 29, 2014
Too many companies these days are enamored with the efficiency and cost savings of those awful telephone trees. Those of us on the other end know that what it really represents is a way to transfer costs and inefficiencies to us.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment.
Why Social Media is not a Cheaper Alternative > $5 [part II]
MAY 6, 2011
As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Track sentiment, create a database of key influencers and then keep on top of the buzz. Focus on analytics and sentiment analysis.
The Communication Industry Has a Perception Issue
JUNE 21, 2011
You see, there are many conversations happening about the ROI of keeping the books, the ROI of engagement and sentiment, the ROI of taking out the trash. They are the cost of doing business. Typically, PR is seen as a cost of doing business.
3 Day Social Media Intensive – Hands on! Sydney 2014
NOVEMBER 3, 2014
Laptop hire costs are $50 a day. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December.
5 Holiday Campaign Tips to Keep You Off the Naughty List
Convince & Convert
DECEMBER 11, 2015
Also, stay away from tchotchkes at all costs. Use real people, real language, and real sentiment. Image via BigStockPhoto.com.