Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. So why did brands miss the mark on social this year?

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Analysis Hashtag Sports eBook 157

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? million in 2003.

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Sports Social Media Engagement Compete 82

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

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Eventful Social Media How To Sports 113

Oktopost

SEPTEMBER 13, 2020

Selling is a team sport and holding MVP status of that team is marketing. However, quite often there is a big disconnect between sales and marketing. Sales is looked at as king and marketing is often out for debate on how effective it can be. Be active on social media. Sales is no longer king.

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Sports Team Marketing Training 80

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Will Kinsler.

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Sports Communities Social Media Forums 204

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach.

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Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker.

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Sports Social Media comScore Tweetdeck 133

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

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B2B Influencer Platform SMS 306

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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Influencer Instagram Brands Fashion 100

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

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Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. McDonald’s: Sparking conversation. “I’m

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Social Media Brands Meme Real Estate 91

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Let’s dive in.

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Strategy Brands UGC Marketing 122

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

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Industry Real Estate Social Media Sports 123

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Advantages of social media listening. Create a brand analysis.

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Social Media Sentiment Marketing Analysis 103

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. The converse is true as well.

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. What makes Nike’s social media strategy successful? million followers on Instagram.

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Social Media Strategy Collaboration Analysis 59

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. million impressions on social media.

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Sports Brands Authentication Meme 66

Keyhole.co

NOVEMBER 21, 2023

And their slightly regal but warm approach extends to their online presence and marketing. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Here are some key ways in which Apple’s social media strategy works. million Facebook: 14 million Twitter: 9.6

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Social Media Strategy Apple iPhone 59

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

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Social Media Management Social Media Real Estate Brands 89

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Platform Social Media Tumblr Reddit 118

Firebelly

NOVEMBER 27, 2011

Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009). Is Erik Deckers a funny social media marketing guy?

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Social Media Marketing Sports Banking 219

agora pulse

OCTOBER 29, 2019

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that you can turn social media into money. The answer is yes! .

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Social Media FAQ Sports Instagram 104

agora pulse

OCTOBER 29, 2019

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that you can turn social media into money. The answer is yes! .

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Social Media FAQ Sports Instagram 104

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

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Engagement Social Media Strategy Meme 52

Audiense

AUGUST 30, 2017

It was 4:30 am (BST) on what was supposed to be my official day of lazing around (my Sunday) but instead I was awake and ready to watch the biggest fight in combat sporting history: UFC vs Boxing! In fact, there was only one media outlet of affinity that focused on boxing (HBOboxing).

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Social Media Sports Hashtag Influencer 119

Rebekah Radice

MAY 9, 2015

And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. How to Create the Perfect Social Media Marketing Mix.

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Social Media How To Marketing HootSuite 131

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. 6 factors that affect the cost of influencer marketing.

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Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Moves the conversation away from the crisis.

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Influencer Marketing Reputation Collaboration 131

Sprout Social

AUGUST 3, 2021

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Your favorite Olympic sports are here. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible.

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Brands Sports Compete Apparel 133

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Lizz Kannenberg Senior Creative Director, Sprout Social. In short: Be scrappier, and see innovation differently.

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Social Media Focus Group Aggregator Research 94

The Social Media Incubator

OCTOBER 10, 2013

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch. Are personas a good idea for marketing in the age of social media?

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Social Media ROI Sports Campaign 132

Convince & Convert

DECEMBER 3, 2014

They take the steps suggested by social media consultants and experts. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. ” Spin Sucks is an outlier, and what makes it a Sticky Brand is how Gini and her team engage their community in conversations. It lacks energy.

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Engagement Social Media Brands How To 167

Convince & Convert

APRIL 11, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. Lauren Teague, strategist and sports maven, led a workshop on creating real-time content during live events. Connect to the Human Behind the Screen.

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Social Media Eventful Team Sports 111

Later

MAY 11, 2021

And with the increase of video calls, social media scrolling, and working from home, there’s never been a better time to check in with your mental health. How to Identify Burnout When You Work in Social Media. What is Social Media Burnout? What is Social Media Burnout? What is Burnout?

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Social Media How To Energy Social Media Management 110

Mindjumpers

MAY 19, 2011

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. For me the key to build a successful brand through customers, in both traditional as well as social media is as follows: Identify?

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Guidelines Social Media Automotive Sports 238

Convince & Convert

FEBRUARY 1, 2018

Thankfully, sports networks are leaders in the global adaptation to digital. With the rise of social media, coverage of the Winter Olympics has become a complicated, all-hands-on-deck kind of effort. Social media training is imperative in situations like these. For sports coverage, millennials will turn to the web.

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Sports Reputation Committee Marketing 115

Audiense

NOVEMBER 8, 2016

“Social media intelligence” is a commonly used in our industry, and something we’ve proudly associated ourselves with. It involves taking social data, then applying smart organisation and activation to it. Yes : we still utilise social media data, and our partnership with Twitter is fundamental, that’s not changing.

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Social Media Data Sports Class 149