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Why social media teams will be at the center of conversational commerce

Sprout Social

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Team 141
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Conversational AI: What It Is, Why You Should Care and How to Do It Right

Hootsuite

Conversational AI can be a major asset to your social media presence. If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. What is conversational AI? Conversational AI applications are often used in customer service.

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How to Nail an Employee Spotlight on Social Media

Oktopost

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How to promote your employee. How to measure engagement on an employee spotlight. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio.

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How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy. For the sake of conversions, it’s good practice to get straight to the point.